Enhance my facebook page presentation

Enhance my Facebook PageWednesday 25 September 2013

Utilising your facebook page to grow your business

Agenda

• Creating a Facebook Page Strategy• Increase number of likes on my Page• Increase engagement on my content• Ideas for what I should put on my page• Questions

2www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013

http://www.facebook.com/definedcoach

Workshop Objective

• Increase awareness of tools and benefits of facebook Business Pages, to enable you to create a facebook strategy and grow your business



Facebook Stats

4www.facebook.com/definedcoach

New Zealand (Aug 13)Country Audience: 2,400,000Percent of NZs Population: 53.56%

Source: http://www.adcorp.co.nz/news-blog/Social-Media-Statistics-August-2013,-Australia-and

Source http://www.socialbakers.com/facebook-overview-statistics/

Enhance my facebook page seminar 25 Sep 2013


http://www.adcorp.co.nz/news-blog/Social-Media-Statistics-August-2013,-Australia-and



http://www.socialbakers.com/facebook-overview-statistics/



Creating a facebook page strategy

Why have a Business facebook page?Get found by people who are searching for your products or services

Connect and engage with current and potential customers

Create a community around your business

Promote other content you create, including webinars, blog articles, or other resources

Generate leads for your business

Helps with SEO for your website

Promote new products, services and events



Should I have a Business facebook page?

• Who is your target audience? -Depends on target audience, eg Are they using facebook, and if so how often

are they on facebook?

• What do you want to achieve from having a facebook page?-is it for new or existing clients? What are the benefits for liking your page?

• Consistency is essential to keep people engaged!

• Disadvantages:It can be very time consuming and take a long time to convert these leads into customers or clients.



Create a facebook Strategy• Give people a reason to like your page – there are so many pages

out there, why should people like your page?

• Create some measurable goals for your facebook page that include timeframes

• Then put a plan in place for achieving these goals• Use your insights to help track progress


• Only 12-16% of your posts get seen so ensure you are posting at times when you target audience are on Facebook



Increase number of likes on my Page

Promoting your Facebook pageAdd your Facebook URL to different sites:

•link onto your website•include in your email signature•Add to business cards and marketing material



Ways to increase likes

• Invite your email contacts and friends to like your page

• Share your page on your

personal facebook page

• Promote Page through Facebook Ads


Businesses liking other business pages do not increase that pages like count ;-(



Ways to increase likes

• Commenting on other Facebook pages or other blogs • Providing updates that are engaging and that people like or

comment on• Linking your newsletter or blog to Facebook

• Do Market Research– Look at similar industries– Look at your favourite pages– What are people liking and

commenting on?



Switching between facebook profiles


You can switch between using your personal profile and business page by selecting the in the top right hand corner

The logo and name will show up as to which profile you are using



Setup – URL (Facebook Address)Change facebook url - Update the URL to show as your company name, eg:

www.facebook.com/hmckapiti?ref=tsvs

www.facebook.com/minxshoes

To change: Go into your page/ Edit/ Username

For more info: www.facebook.com/help/?page=174999945886703


http://www.facebook.com/hmckapiti?ref=ts

http://www.facebook.com/minxshoes

http://www.facebook.com/help/?page=174999945886703


Setup – Link Business Page to Personal

You can have your business facebook linked on your personal page



Setup – Link Business page to PersonalTo update go into your personal page, select ‘Update Info’

update Work and Education– (you must have already setup your business page to link this)

‘I Currently work here’ has to be ticked to show on your personal page



Check In – Nearby Places• People can ‘check in’ at each

location while there and like your page if haven’t already

• You could offer discounts etc to those checked in to your location


For more info see: https://www.facebook.com/help/257661877677443/

You need to ensure you have a full address listed on your page to enable Check In function



https://www.facebook.com/help/257661877677443/

Recommendations• If your page has a physical

address listed, people can add recommendations onto your page

• Ask current or past clients to complete a recommendation on your page



Local Facebook Pages• Go and like other local pages, comment on their updates – this

is great exposure• Or click on their likes to find out what other pages are around



Increase engagement on my content

Engagement

• Engagement is where people are liking, commenting and sharing your posts

• Research has shown the Timeline picture is viewed first and photos including people are more engaging.

• Picture posts are more engaging than just text



NZ Most Engaged Pages

• You don’t have to have hundreds of likes to get high engagement


Insights


•Learn what's working and not working on your Page.


Can I control comments?• Yes you can hide comments and also ban users

• You can choose to review all comments before they appear on your page www.facebook.com/help?page=129809910466419

HOW TO HIDE:Hover over Right hand corner of comment, and X should appear – giving you option to Hide

More Info: www.wendymoore.net/2012/01/how-to-remove-an-unwanted-spam-post-from-your-facebook-fan-page/


http://www.facebook.com/help?page=129809910466419

http://www.wendymoore.net/2012/01/how-to-remove-an-unwanted-spam-post-from-your-facebook-fan-page/





Ideas for what I should put on my page

Have a Facebook page – Now what?

• What do I post- what problems are your target market facing, what could they learn from you? Post articles, tips, information, photos

How often should I post?Some research says every day, depends on what you posting and if you are providing value!

Think about it from a customer perspective - do you go back and scan old posts or just look at the most recent ones? There is so many new updates your information can get lost



Other ideas for Content

– Tips and information that can help solve your clients issues– New and exciting things happening in your industry– Updates on your team and business – Events and things you are part of or going to– Quotes and inspirational things– Current events relevant to your industry– Create a Content Calendar - Calendar specific things relevant to

your industry – eg Valentines Day, Fathers Day – Create an event


Ensure that no more than 20% of your posts are offers


Page Setup

• Depending on ‘type’ of page you have chosen will display different formats on Timeline



Complete About details

• Complete the About details to give people more information about your business

• Ensure information is up to date and succinct

• Good to include Page Admins so they know who they are connecting with



Pictures

When attaching pictures, these then all show up in your pictures,

and you can then create Albums



Events• Great for sharing upcoming

events you are hosting and have the ability to invite people

• Ability to add pictures and more details to those attending

• Can promote events using Facebook advertising



Tagging• Tagging is linking people or pages which

creates a link to their Facebook page (appears in Blue)

To tag: type ‘@’ then the first few letters of person’s name or business and select which one to apply it to.



Tagging Photos• Click on Tag Photo , start typing

person’s name, and list should appear of your Facebook friends and pages you like (from your Personal profile)



Promote each other


• Example of how facebook can be used to promote Venus members – through photos and tagging



Sharing Updates• Great for sharing info

relevant to your target market without always having to think about what you should post

HOW?• Click on share

• Click and select how to share it, eg on your page (business) or on your own timeline (personal)



Tabs

• More info on benefits of tabs: http://www.jonloomer.com/2013/04/02/create-facebook-tabs/


Facebook pages automatically create tabs when you setup photos, events and notes.

You can Create more tabs – eg linked in, link to your Blog, Email Signup

http://www.jonloomer.com/2013/04/02/create-facebook-tabs/




Offers

For more info: http://www.facebook.com/help/offers


•Create offers to promote your business•Free!•Can be sent to targeted audience

http://www.facebook.com/help/offers

http://www.facebook.com/help/offers


Scheduling Posts

• Good to post when your target market are on facebook to increase chances of your post being viewed

• You can decide when to post by clicking on the clock in the left hand corner.



Highlight Posts• Highlighting posts –making it bigger to

make it stand out on your page

• To highlight :– hover over your post – top left hand

corner



Milestones

• Great for highlighting special dates and engaging your audience



MilestonesHow to add Milestone:



Groups• Groups are for limited

audience

• You need to be invited – Great for community groups

• More info:www.facebook.com/about/groups


http://www.facebook.com/about/groups


Page Likes of your Target Market• Find out what pages the people in your

target market like• are they any common ones?• are they commenting?

www.facebook.com/definedcoach

• Click on Likes in your Target Market peoples pages



Workshop Objective

• Increase awareness of tools and benefits of facebook Business Pages, to enable you to create a facebook strategy and grow your business



Ideas for Actions• Update URL

• Add your facebook URL to business card and email signature

• Create a content calender

• Complete the facebook strategy worksheet

• Add some milestones

• Setup an offer

• Take some photos to use on your page



Questions?

Questions & Feedback• Please go and Like www.facebook.com/definedcoach

• And feel free to provide comments on the workshop – on my Facebook page

• For more information or a one on one Facebook setup session please contact me – [email protected] or 04 974 8640



mailto:[email protected]
