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This presentation was given at the werbeplanung.at summit 2013 at Hofburg, Vienna.
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siemens.com/answersUnrestricted © Siemens Aktiengesellschaft Österreich 2013 All rights reserved.
Enterprise 2.0:Are decisions taken differently today?
Siemens AG, Corporate Technology / July 2013
2013-07-12Page 2 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Internal social media applications enable us to involve the right people into decision making
2013-07-12Page 3 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Will all those decision be taken by democratic voting? No1)!
Corporate Strategy
Investment Decisions Recruiting Decisions
Technology Decisions
1) Exception: some years ago www.coremedia.com was one of the companies which used social media for decision making in a democratic way.
2013-07-12Page 4 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Social Media can help to get more information or to get information faster
Volume
Social media help to
• get more information and more knowledge
• involve more people
and to identify the relevant one.
Time
Social media help to
• get more quickly access to information and knowledge
• get feedback early
2013-07-12Page 5 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Results:
Customer feels Siemens is taking care of its business by proactively identifying problems and offering the right solution even within a week-end
Customer is comforted to get an overall quality solution from competent experts
The contract is finally signed
Alistair posts his request on Saturday night:
• He receives 23 answers (also per email or phone) from Austria, India, UK, Germany, US, Belgium…
• Colleagues belong to division like: CT DC, SIS, CT T, I MO, H DX, I IA
On Monday morning, at the final meeting, Alistair is able to discuss with the customer 5 possible solutions
Example 1. Urgent Request in TechnoWeb:Get just-in-time access to the knowledge of more people
Alistair Gammie (Health Care, Diagnostics, UK)
• In Brazil, Alistair supports the closing of a big deal – additional 11Mio EUR – with one of the biggest customer of Health Diagnostics, worldwide.
Our customer prints 1.2 million barcodes a month.
I noticed that quality is assessed by eye. Is there a cheap solution available to automate the deterioration check?
2013-07-12Page 6 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Example 2. Community for the project “Working Environment of the Future”:Involve more stakeholder/people at an early stage.
The community gained 600 members from all continents and 15105 views on their community page.A new way to involve employees in such decision processes.
Sorry, the screenshot is not released for publication.
2013-07-12Page 7 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Example 3. Best Practice Community “Zero Harm Culture”Get quick access to the experience from other units.
2013-07-12Page 8 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Example 4. Community “Competitive Intelligence”Get quick access to announcements of competitors. Inform more people.
2013-07-12Page 9 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Enterprise 2.0: decisions are taken differently
Conclusion
Decisions are taken differently in an Enterprise 2.0:usually not by democratic voting but by involving the right people at the right time.
2013-07-12Page 10 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved
Contact Information
Univ.-Doz. Dipl.-Ing. Dr. Michael HeissPrincipal, Open Innovation and ScoutingSiemens AG, Corporate Technology
Siemensstraße 901210 Vienna, Austria
Phone & Mobile: +43 (664) 8855 1526
E-mail: [email protected]
Twitter: twitter.com/heisssSlideshare: www.slideshare.net/heisssXing: www.xing.com/profile/Michael_Heiss2LinkedIn: www.linkedin.com/in/michaelheissFlickr: www.flickr.com/photos/michaelheissBlog: heisss.wordpress.com
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