When enterprise application integration is used effectively, knowledge sharing and collaboration occur between an organization and its customers. Furthermore, communication between the two parties becomes increasingly efficient. As this process occurs, improved customer service becomes a means of innovation, and innovation becomes a means of providing better customer service. Innovation within the organization results in better products and services, as well as innovative ways to better serve the customers of an organization. Through enterprise application integration, customers are better equipped to provide feedback, and can share their thoughts, concerns and suggestions with the organization. Their insights can provide organizations with new and innovative ways to serve their customers and improve their business practices. In short, innovation can lead to enhancements in customer service, and improved customer service can inspire innovation within an organization.

Enterprise Application Integration for Business Improvement

Enterprise application integration encourages innovation within an organization. Knowledge is shared, collaboration is encouraged, and organizational efficiencies make available additional resources for use in innovative approaches.

Enterprise application integration leads to improved customer service. It provides customers with a means

of sharing their opinions with organizations in an efficient manner. Organizations can use this feedback

to better serve its customers.