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Presented at the final pitch session of 2012 Dell Summer Social Innovation Lab, it highlights the fact that local people in developing countries are as entrepreneurial as we are in developed countries. What they lack of are opportunities. Without "opportunities", we could not be where we are now. "Entrepreneurship on the Move" is an initiative (global yet local) to provide "a window of opportunity" through mobile incubation center and mobile marketing center.
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Unleashing local entrepreneurial talents through design thinking and entrepreneurial thinking
Jeong Tae Kim
who has more sustainable solutions?
field
office / biz. school
Martin, 18 year old“solar-powered mobile the-ater”w/ initial investment
Malawi, 2011
value proposition
We unleash and accelerate entrepreneurial tal-
ent in least developed countries through
mobile incubation centre and mobile marketing centre.
Investment &
consultancy
methodology: integrated empower-ment
Design thinking
Entrepre-neurial thinking
Sales-per-sons
Micro-en-
trepreneurs
Best practice replication
activities: mobile incubation cen-tre
Mobile Incuba-tion
Centre (MIC)
Mobile Market-ing
Centre (MMC)
1
2
Design thinking - human-centered - empowered
Consultancy
Entrepreneurial thinking - problem-based - business Idea game
Incubation
mic: empowering entrepreneurs 1
biz students
Malawi, 2012
Malawi, 2012
activities: mobile marketing centre
Mobile Incuba-tion
Centre (MIC)
Mobile Market-ing
Centre (MMC)
1
2
Sales training - Products like eye glasses, children books, etc
Sales activities- Generating in-come
mmc: training sales-persons 2
Training local people as sales-persons of BOP-targeted proven products
USA, 2012
Field-testing and prototyping prod-ucts being devel-
oped Malawi, 2012
Microwork mobile application:finalist at a World Bank competi-tion
entrepreneurship on the move presents
Improved quality of life in least de-veloping countries through sustain-able business that engages and benefits communi-ties
Increased opportunity to earn cash
Reduced de-pendency on outside assis-tance
# biz ideas generated by locals
# biz stu-dents with hands-on ex-perience
# local peo-ple trained as salespersons
IMPACTOUTPUT
OUT-COME
theory of change
business modelCustomers• business schools or institutions• social enterprises with products for BOP Beneficiaries• local people and participating biz students
revenue streamCost $50K (excluding one-off cost for buying a bus)
• staff salary / fuels / investment, etc.
Profit $120K• service fee ($10K per service) / sales of prod-ucts
(per country per year)
• Pilot-tested with $10K grant• Access to Millennium Villages in Africa• Partnership with organizations including Vision Spring, Books International, etc• Existing teams & office in Malawi and Korea • Invited to HK by one of top 100 MBA schools
where we are: resources
what we need: further resources
• $200K (for, among others, purchasing buses) • Connection to biz schools
