Entrepreneurship – The box is dead...

Christian De Neef

Fast Track Consulting – Brussels

We are Entrepreneurs…

We are Entrepreneurs…

No Innovation...

No Entrepreneurship!

Security Risk

Join

large companies

Create our own

(start-ups)

Suffer the crisis Enjoy

the opportunity

Follow the book Create New Rules

Burn the box! Inside the box

Undergo

Innovation

Innovate

for a living

Service

“The perfect

experience”

Cost “A free

ride”

Performance

"The speed

of light"

Complexity “The ubiquitous -

invisible interface”

Quality

Sustainability

“A safe future”

We must adjust…

We live in a (fast) changing

(business) world…

REALITY

(resources, technology)

BELIEFS

(unchallenged assumptions)

ORGANIZATIONS

(structure, boundaries)

SOCIETY

(social pressure, trends)

… the box

Reality vs.

Expectations...

zero

infinite Processor

speed

Network

bandwidth Energy

price

Energy

consumption

Access

(always-on)

Access

cost

Environmental

footprint

Reuse

Recycle

Resource

Storage

cost

Storage

capacity

Beliefs/Tradition vs. The Future of Innovation

Inte

rnal

Exte

rnal

FOCUS

CAPABILITY Tactical Strategic

Traditional (R&D)

Product/Technology

Protected

Crowdsourcing

Problem solving

Community

Value chain

Core Competency

Business/Service

Focused

“Fully Open Innovation”

Cocreation - Coproduction

Engaged community

“Disruptive”

Beliefs/Tradition vs. The Future of Innovation

Product

Process

Busines Model

Market

?

Old Values vs.

The New Organizational Frontiers

Ownership Access

Copyright Copyleft

Sedentary Nomadic

(again)

Paying Free

(apparently)

Infinite

Recycling/Reuse

Resource

Constraints

Virtual Physical

(but not the same)

Society vs.

Traditional Business Principles

From now on, all Innovation will be

social, because…

“Business cannot survive in a society

that fails” - Feike Sijbesma (DSM)

From now on, all Innovation will be

sustainable, because…

“Any product/services that pollutes, is

only half developed” - John Shirley

(SciFi Author)

Society vs.

Traditional Business Principles

Serve

Leverage

Society Entrepreneurship

The box is dead...

... long live the box! (constraints favor creativity)