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Ashish Jhalani Founder & CEO – eTailing India
What is What is What is What is eCommerceeCommerceeCommerceeCommerce? ? ? ?
Origins
Evolution
Future
What is eCommerce???
What is eCommerceWhat is eCommerceWhat is eCommerceWhat is eCommerce • Common Definition - eCommerce (or electronic commerce)
refers to the buying and selling of goods and services via
electronic channels, primarily the Internet.
What is eCommerceWhat is eCommerceWhat is eCommerceWhat is eCommerce
Perception Reality
eCommerce is only when people buy goods online
eCommerce exists in many forms, such as eTailing, M-commerce, T-Commerce, S-Commerce etc.
eCommerce only happens when you buy online
When you look for the best price for a good online, it constitutes eCommerce. In fact Search and Ads are two of the biggest components of eCommerce
eCommerce is a recent phenomenon eCommerce has been around for over three decades in various forms such as online ordering, electronic catalogues, automated data management systems, payment gateway solutions etc.
Forms of eCommerceForms of eCommerceForms of eCommerceForms of eCommerce
• eCommerce has grown over the past 3o years and has
taken many forms most common of which are:
eTailing Buying and selling goods online thru online sites,
marketplaces etc.
M-Commerce Buying or selling of goods through a mobile device
using online payment mechanisms
T-Commerce The most recent form of
eCommerce and refers to buying goods & services
using a TV
S-Commerce Social Commerce using
various aids such as shopping tools, social
networks etc.
eCommerce eCommerce eCommerce eCommerce –––– InterestingInterestingInterestingInteresting FactsFactsFactsFacts
0
50
100
150
200
250
300
USA China Japan/France
Size of Market ($Billion)
India Size of market currently at $1 Billion, growing at a fast pace
1982: France Telecom
introduces Online Ordering
1990: Tim Berners launches World
Wide Web (WWW)
1995: Jeff Bezos launches Amazon
1996: IndiaMart launched as a B2B
Marketplace
2003: Amazon posts its first yearly profit
China
Set to become the
largest eCom Market
Europe
Single Largest block
USA
Current Largest
eCommerce Market
Copyright comScore
eCommerceeCommerceeCommerceeCommerce –––– Evolution of Modern RetailEvolution of Modern RetailEvolution of Modern RetailEvolution of Modern Retail
Ancient Retail
• Based on Barter
• Introduction of Money simplified buying process
• Trade limited to physical touch & accessibility
Intermediate Retail
• System based on large companies & retail stores
• Electronic Payments simplifies buying further
Modern Retail
• eCommerce in multiple forms and formats
• Omni-Channel retail takes over with multiple options across the entire spectrum of services
Modern Retail Modern Retail Modern Retail Modern Retail ---- FormatsFormatsFormatsFormats
B2C
Largest form of eCommerce across
the world
Dominated by Large Global
Companies such as Amazon
B2B
Mostly Regional with some Global
players
Dominated by Companies such as
Alibaba.Com
C2C Earliest form of
commerce itself, starting with
barter
Dominated by Large Players such
as eBay
Marketplaces – Common across all 3 formats
India India India India ---- Challenges & FutureChallenges & FutureChallenges & FutureChallenges & Future
Challenges Reality Future
Internet Connectivity Internet Connectivity limited and dependent on fixed lines or optic fibres
Wireless internet along with more and more reliance on mobiles to access internet would change the face on online shopping. More Indians own a mobile than a laptop or internet connection
Limited Payment Options
Less than 0.1% of country’s total population and less than 3% of online shoppers own credit or debit cards
M-Commerce, M-Wallet and Cross-Channel payments to release the true potential or eCommerce in the country leapfrogging the need to hold a credit card at all
Touch & Feel Touch & Feel act as a major influencer in buying decisions
Augmented Reality to change the way shopper buy and make decisions
Thank you