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Moving from Mission-Based to Revenue Generating Social Networks
Suzanne CarawanVice President, etouches
www.etouches.com
What We’ll Cover
• Today’s Social Networks: In Transition• 5 Ways to Move to Revenue-Driven• Areas for Strategic Discussion
#1: Funded Programs
National Council on Aging
NCOA Communities
#2: Fee-Based Programs
American Lung Association
#3: Partnerships
Save Japan Dolphins/ The Cove Movie
#4: Advertisement
#5: Events
Areas for Strategic Discussion
Questions for Your Organization
Do We Have the Right Mindset?
Partnerships
What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users • Dialogue/Activity• Sponsorship/Donations ($)
What’s the Goal? What’s the Path?
• Social networking itself is not the goal• Money itself is not the goal
•Do we have a strategic plan? •Do we have a tactical plan?•Do we have a project manager?
What Will We Consider Success?
What Will We Consider Success?
• Metrics: – Page Views– Email– Followers – Retweets– # Blogs– # Discussions– # Signatures– ROI on hours/results
Create your own engagement score that you are disciplined in using!
Are We Ready for Results?
Do We Have Sustainable Growth?
Break-to-Build Series
Webinars: • Facebooking Your Event• Event Marketing Plans with Social• Social Sponsorships: Rethinking Sponsorships
in the Age of Social Media
What Else? Tell us what to break down and rebuild!
• More Resources:
www.fundraisingeventseries.org
Great Additional Resources!
Suzanne [email protected], Fb, Twitter: suzannecarawanLi, Fb, Twitter: etouches