Talent Insights

Technical Salespeople Talent Pool Report

Executive SummaryDid you know that a software engineer in London is over two times more likely to be contacted by a recruiter than a software engineer elsewhere in the UK? LinkedIn data shows that: • There are over to 287,000 software engineers throughout Europe • Hiring markets in Poland, Berlin, and Reading, UK are demand saturated and hiring is likely to be dif�cult • Medium, lower-demand markets like Russia, Sweden, Italy, and Romania are likely to offer untapped sources of talent • Test-driven and agile software development methodologies as well as specialty Java development skills are most in-demand • While this pool is driven primarily by good work- life balance and challenging work, they differ from other talent in that they see less value in working for a company with a long-term strategic vision

OverviewA world of insights can be gathered from LinkedIn’s 175 million members - the world’s largest professional network. “Java” ,” .net”,” iOS”, and “C++” are some of the most frequently searched terms by recruiters, showing that the market for software engineering talent is one of the hottest in Europe. LinkedIn recruiter activity and member data can be used to determine supply and demand for this talent pool. A higher demand index means that the average professional in a region is receiving more contact from recruiters than peers in other regions.

Which skills are in short supply?Recruiter activity can also highlight which skills are in high demand. For software engineers, our data shows that professionals with skills like Test-Driven Development, JMS, Agile Development, and JBoss are highly sought after on LinkedIn. Therefore, expect to spend more time �lling positions that require these skills.

Where should you look for talent?• Hidden Gems: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier• High-Demand: These are the largest markets, where overall demand is also highest and hiring may be dif�cult• Saturated: These small to mid-sized markets also have very high demand, meaning hiring is likely to be dif�cult

DEM

AN

D

HIGH-DEMAND

HIDDEN GEMS

SATURATED

SUPPLY

Large, high-demand regions

Large, low-demand regions “Hidden Gems”

Number of talent pool members in each region

Dem

and

bas

ed o

n re

crui

ter

acti

vity

on

Link

edIn

Supply (# Professionals)

Region Quadrant

Software Engineers - Europe September 2012

1,000 1,500 15,0002,000 3,000 4,000 5,000 7,000 10,000

Dem

and

Ind

ex

10

20

30

40

50

60

70

80

90

100

Finland

Berlin

Romania

London

United Kingdom,OtherAmsterdam

IrelandReading

Brussels Poland, Other

Zürich

Bulgaria

Paris

Russia

Netherlands, Other

Sweden

Greece

Belarus

Barcelona

Slovakia

Copenhagen

Warsaw Hungary

Serbia

Czech Republic

Kraków

Edinburgh

Wrocław

MadridUkraine

Israel

Italy

Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com

Survey Methodology: In October 2012, LinkedIn conducted online interviews among 7,368 members who reside in Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.

Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

What do software engineers consider when evaluating a job?Percentage who believe each attribute is important when considering a job opportunity

How can you reach out to this critical talent pool?Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.

1. Employees’ NetworksEngage with the talent already connected to your employeesOver 6.1M LinkedIn members – including your employees – are connected to this talent pool

2. Company FollowersPost relevant information about your company and industryMembers are nearly 3x more likely to apply for jobs at companies they follow

3. Company/Career PageGive candidates a picture of what it’s like to work for your companyShowcase your employment brand with focused, targeted content

4. Targeted AdvertisingDynamically deliver your message to members that �t your opportunity - on and off LinkedInDrive traf�c to your career page and jobs, or reach out to passive candidates directly

EXCELLENT COMPENSATION & BENEFITS

STRONG CAREER PATH

FLEXIBLE WORK ARRANGEMENTS

A COMPANY WITH ALONG-TERM STRATEGIC VISION

GOOD RELATIONSHIP WITHYOUR COLLEAGUES

CHALLENGING WORK

GOOD WORK/LIFE BALANCE

17%

23%

28%

24%

30%

30%

41%

34%

47%

54%

52%

55%

CULTURE THAT FITS MY PERSONALITY

41%

47%

14%

22%

Average Software Engineers