Upload
mahesh-kansotia
View
684
Download
0
Tags:
Embed Size (px)
DESCRIPTION
bhu
Citation preview
Summer Training Project Report
“ Evaluation of promotional activities of
SUMITOMO in uttar pradesh”
Content
IntroductionObjectives Promotional strategy SuggestionConclusion
Introduction Pesticides are broadly classified into four major
groups:
insecticides, fungicides,
herbicides and rodenticides. In India, crops are affected by over 200 major pests,
100 plant diseases, hundreds of weeds and other pests like nematodes, harmful Insects and rodents.
These days pesticide is the most important input sustainable development of agriculture.
Sumitomo chemical established in September 22, 1913 to manufacture fertilizer from sulfur di oxide emitted from smelting operation at the Besshi copper mine in Nihama, with the aim of solving Environment problem caused by the emission.
Continue…
Inorganic and organic industrial
chemicals Alumina productsOrganic chemicalsOptical materialsAgricultural insecticidesOrganic rubber chemicalspharmaceuticals.
Where we are
1.Bayer (Germany) - $7,458 m2.Syngenta (Switzerland) - $7,285 m 3.BASF (Germany) - $4,297 m 4.Dow Agro Sciences (USA) - $3,779 m 5.Monsanto (USA) - $3,599 m 6.DuPont (USA) - $2,369 m 7.Makhteshim Agan (Israel) - $1,895 m 8.Nufarm (Australia) - $1,470 m 9.Sumitomo Chemical (Japan) - $1,209 m 10.Arysta Lifescience (Japan) - $1,035 m
Objectives
1
To study the promotional strategy of Sumitomo limited in U.P.
To study of farmers and dealers expectations from company.
To Know the perception of sumitomo company in farmers minds.
To find out the market potential of sumitomo’s products in the market.
Promotional Activities of SUMITOMO INDIA LTD in (UP)
Promotional activities
Sumitomo chemical is working at the root level and achieving the desire goal in insecticides sector.
Organization is working on both ways(1)PULL PROCESS(2) PUSH PROCESS
(A) Farmer meetings
(1)Individual farmer meeting(2) Group farmers meeting
Villages visited in MEERUT & HAAPUD Districts.Meerut HaapudRamraj Sadarpur BabugarhBehsuma Kakori UpedaHashampur Mod kalaan ChauplaSaifpur Khilvaai RasoolpurFirozpur Kakori ShimbhaoliRoshan nagar HimmatpurSambleda Jannupura
(B) Poster/calender
Postering Villages during InternshipLakhimpur GolaGoomchini Rampur BanvaripurAmritaganj Ramnagar GyanpurMahola Pipraavan BuddhapurFardhaan Nakha SainpurNaardolpur Pepari PahaarpurBerihaataranpur Vishnupur MohammadpurVillage maheva Usiapurva Gram nagra
(C) Demonstration-
Demonstrated products
Demo products for ladyfinger
DemonstrationsNames of farmer
Crop Product/S
Insect/Pest/Growth
Result Village ContactsNo.
Tejram Ladyfinger Dantotsu Aphid Excellent Gram nagra (Gola)
9918757572
Pankaj kumar
Ladyfinger Dantotsu+progibb
Aphid Excellent Vishnupur(Lakhimpur)
9807790189
Mayaram
sugercane Progibb Tillring Excellent Sherpur(lakhimpur)
9889152799
Mohd .Gaffar
Bringel Dantotsu Shoot borer
No result Kheeri(Lakhimpur)
8737844737
(D) Leaflet-
.
(E) Dealership-
Sumichem india creating a mass group of dealership in whole U.P. for its product expention.
Dealers list in LakhimpurName Firm’s name Village Contact no.
Rupendr singh Dashmesh fertilizer
Maheva ganj 9838588565
Shambhu dayaal verma
Om beej bhandaar
Maheva ganj 9918525499
Susheel verma Krishi seva kendra
Rangeela nagar 9936164101
Sateesh kumar Kumar khad bhandaar
Behjam 9616525711
Rajesh giri Giri fertilizer Kaasta 9838155140
Ram verma Shivram fertilizer
Lagucha 9451237308
Vijay singh Patel fertilizer Amritaganj 9838002520
Kriishna pal siingh
Balaji pesticide Bhoolanpur 9554355135
Ashok verma New verma fertilizer
Phattepur 94522520973
Dealers list in GOLA
Name firm’s name village Contact no.
Ajay gupta Gupta beej ghar
Gola 9984479805
Baldev singh Gurunanak khad bhandar
Peparia dhani 9453938499
Gurbaaj singh Dashmesh fertilizer
Peparia dhani _
Balraj singh Singh krishi kendra
Pahaarpur 9889048084
Bablu gupta Gupta fertilizer Mohammadi 9453897645
Shyam kumar Shyam pesticides
Mohammadi 9559933512
Rupram Kisan fertilizer Ganeshpur 8756587050
Dealers Expectation from company
Improve promotional activities
Improve credit policy
Improve field staff Keep limited
dealers Regular contact
(F) Advertisement van
These vans are working in All India as well as in U.P. meet the farmers andaware them for the products.
These vans carry also Demonstration matter
Farmers Details formate
Farmers name/village
Area /acre
Main Crops
Insect /pest
Desease
Weeds
Management
Contact no.
Perception
Tej ram
Gram nagra
30 S.P.W.vegetabls
ESB, BPHAPHID
Red rot,rust
all According by retailer
9918757572
Yes
Mohd Gaffar
vill,. kheeri
50 vegetables
Fruit borrre,Leaf roller
Leaf all By reference, self
8737844737
No
Farmers Expectation from company Reasonable price Good quality Demonstration Easily availability Expert visit
SWOT Analysis
Strength- Due to the good response sumitomo is making a possitive value in the minds of farmers.Sumitomo’s product LEADER made a high recognition in consumers minds.Quick response of company provide a great energy to field level workers. SUMITAZ 4% G.R. Is now a reliable product for consumer.
Weakness- Sumitomo chemical is working specially on pesticides not for weedcides and Farmers are also interested in weedicides too.
Being the top 10 Insecticide company in the world it takes long procedure for make a demonstrationLack of staff members.
Opportunities-Sumitomo is working in selected area in U.p. and can increase in working Area. Organization should try to contact with Sugar mill for Increasing the sells.Organization can held farmers fairs in District to district.Sumitomo can work on remaining area in fertilizer and bio-fertilizer besides isecticides/pesticides
Threat –Organization has a Chain of rival like,
Bayer, Dupont, Syngenta, UPL(Unoted Phosphorus limited), Makhtesim agan and so on.
These all Insecticides have the alternative products of sumitomo like Dantotsu v/s Coragen.
Suggestions
Sumitomo should use the rhythm words like Bayer crop science, UPL and so on
i.e. Topstar ki fuhaar , Faslon me Chamatkaar.
UPL ka jhatka, Gulli danda latka. Sumitomo also should use the printed
Polly bag as a promotion strategies. Use of audio cliping before local song. U.P. has a lots of potential so company
should work in all over U.P.
ConclusionSumitomo chemical has introduced a new technique in insecticide sector and using a very latest technique in the world.Sumitomo developed a technique which is dangerous only for Hemoglobin free insects, which is definitely appriciateable and Pheretima posthuma is sure safe by these products.Company should improve farmers meeting and free sampling to promotes it’s products.
`