http://www.ipcmedia.com/

IPC would be the type of media institution to distribute my media product because they publish a wide range of magazine, which focus on many different genres of magazine.

This shows that IPC caters for all type of magazines, relating to all audiences so if they published my media product it would widen their audience, exposing them to new markets which could result in more publicity and success of their business, resulting in more profits.

IPC produces a wide range of magazines such as NME and Nuts magazine.

Even though these examples of magazines that’s I mentioned do not fit the criteria of my magazine genre, but due to the fact that IPC produce a variety of magazines they wouldn’t hesitate to produce a R’n’B magazine as it brings their company into a new market as well as an increase in profits.