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Networking is one of the most important reasons people attend live, in-person events, but most event organizers don't put much thought into creating opportunities for networking. Carl Landau, Grand Poobah of Niche Media, presented these great ways to create a great networking environment at your events for the SISO 2013 show.
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Event Networking Mania!Carl Landau
Grand Poobah, Niche MediaSacramento, CA
Welcome to Niche
Nashville, October 1-2
Learn more at NicheMediaHQ.com
What is the #1 Reason People Attend or Sponsor
Live Events?
#1 Answer is Always EitherIndustry Education
or Professional Networking!
How Much Effort is Put Into Planning for Networking at
Your Events?
Carl’s 25 Ideas for Producing Super Charged
Event Networking!!!
(Like it or not, you’re in the entertainment business.)
#1 Anyone Can Do Boring!
#2 It All Starts with the Event Producer
You need to be willing to make a fool of yourself!
#3 It Starts with Your Promotion
Themes get people really excited!
#4 Build Excitement 360 Days a Ahead of Your Event!
#5 Build a Facebook Event Page
#6 Get Your Speakers & Sponsors Excited and Networking in Advance of the Event
#7 Pre-Event Meet-up with Local Industry Leaders
• These host city locals will be your ambassadors - get them excited!
• Brainstorm party venues with them
• Pick somewhere intimate and relaxed
• Hint: the worst venues are hotels and tradeshow floors
#8 Visit Your Event’s Party Venues
#9 Name Tags (Magnets, not Lanyards!)
Carl Landau
Grand Poobah
Niche MediaSacramento, CA
#10 Provide a Roster of Attendees & Sponsors
#11 Go Casual, Baby!
No one has ever had fun with a tie on
#12 VIP Party Exclusively for Speakers & Sponsors
#13 Use Music to Create an Energized and Fun Vibe
#14 Breakfast Roundtables by Topic
• Have your speakers and sponsors participate!
#15 Lunch Isn’t Lost Time
• Lunch with a stranger or assigned seating
#16 Speed Publishing
#17 Rent a Venue Where People are Active but Social
• Bowling alley• Miniature golf (or
build one on the show floor)
• Roller rink• German beer garden• Cabaret theatre• Honky tonk• Lawn bowling
#18 Orientation Party (Red Rover)
• Help people find others like themselves
• Example: Use Red Rover to break people up into B2B, Association, B2C categories
• Then break down by category
#19 Track Parties (One Hour)
• One Hour – Micro Parties– CEO Track
– Executive Track
– Sales Track
• One hour – Macro Party (everyone together)
#20 Trivia Group Games and Photo Booths – Always a Winner!
#21 Apps Great for Networking at Larger Events
#22 Niche Out Your Event to Build A Small, Intimate Event
#23 Go to Other Events (and Steal with Both Hands!!!)
#24 Launch an Event from a Blog
#25 Ask Other Event Organizers What Works!
I’d Love to Hear Your Networking Ideas!!!
