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Key Point 1
Your online footprint is made up of much more than your website and youcan do a lot to enlarge this footprint.
What is my Digital Footprint?
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What is my Digital Footprint?
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What is my Digital Footprint?
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√ Where is MUN ?!!!
Building the Footprint
• Search Engine Optimization• Paid Search Engine Advertising• Permission Marketing (E-mail, E-news)• Links and Listings• Google Maps• Online Advertising• Social Media (networks, blogs, photo/video sharing)• User-generated comment, reviews and ratings
Key Point 2
Consumer audiences arechanging and that change ispermanent.
A NEW Generational Blip
BOOMERS: Post WW2
GEN Y: Post WWW
52 +
18 - 27
A Movement Online
• People are moving from traditional media to online media
• Communities are formed online
• These communities interact socially and
create content
Key Point 3
How we communicate, consume & make decisions (online) havechanged forever.
Get with the program!
Social Media
What is Social Media?
•Blogs
•User-generated content (UGC)
•Social networks / virtual worlds
•Wikis
•Forums, ratings, reviews
•Tags / Bookmarks
•RSS & Widgets
•Podcasts / Vodcasts
•Photo sharing
Most Common Social Media
Social Networks FacebookMySpaceLinkedin
Blogs BloggerWordpress
Microblogs Twitter
Photo sharing Flickr
Video YouTube
Enews Constant Contact
Maps Google Maps
Social Media
• Getting content on the Internet has
become easy
• Anyone can now create content
• This user-generated content is now
used to start conversations and build
relationships
Stages of Social Media Acceptance
“Your own web site is your business’s hub, but social networking sites let you create spokes to drive people back to your site.” - John Jantsch
ImportantOver the longer term you cannot avoid social media. If you do not create your footprint in the digital world, someone else will, and it may be your unhappy customer.
Groundswell
Don’t get too hung up on technologies:
“First, technologies change rapidly. Secondly, technologies are not the point. The forces at work are.”
“Concentrate on relationships, not technologies.”
“With the groundswell, the relationships are everything. The way people connect with each other – the community that is created – determines how the power shifts.”
- Groundswell - Charlene Li, Josh Bernoff
Key Point 4
• Be strategic. What do you want the outcome to be?
Business Objective Social Medium
Research, Collaboration TwitterBlogsSocial Network
Brand Building BlogFacebook PageEnewsYouTube Video
Announcements TwitterFacebook/Linkedin Status UpdateE-newsYouTube Video
Promotion Online AdvertisingBlogEnewsTwitter
Web Traffic Increase Search Engine AdvertisingBlog LinksComments on other blogs and sites
Key Point 5
Adapt your online approach to grow and manage a healthyonline footprint.
Foster a Relationship
Offer Something for Free
Leave a Comment
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Elicit Reviews and Feedback
Elicit Reviews and Feedback
Monitor What is Being SaidSearch for your business on a search engine:
Sell through Relationships
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Sell through Relationships
• People buy through friends’ endorsements
• Good service = good online press
• Selling through “free”
• Soft sell
• Sell through being helpful
Consistent Messages
• What are your key messages?
• Short and long description
• Define the key words
• Consistency
Managing Your Image Online
Managing Your Image Online
• Your Visual Image: Photos, Logos, Spacing, Layout, Fonts
• Content: Word choice, Style, Personality
• Values, Vision, Mission
• Consistent with your Brand
How do I start?
Set objectives and measurable goals.
Analyze your audiences. What are their web preferences?
Choose a place to start and try it out.
Social media is learned through doing it.
Be authentic and enter into a relationship with integrity. (You cannot be a phony)
http://www.diigo.com/list/digitaldaisy/socialmedia
Contact
applecore.com
@acinteractive
applecoreinteractive.blogspot.com
search ‘Applecore Interactive’
Wilma Hartmann: [email protected]
Contact
digitaldaisy.com
@digital_daisy
digitaldaisy.blogspot.com
search ‘Digital Daisy’
Wilma Hartmann: [email protected]
