Topic : Explain marketing management

“The art and science of choosing target markets and getting , keeping and growing customers through creating , delivering and communicating superior value ”

Needs (stated ,real , unstated , delight , secret)

Wants

Demands

Target market

Positioning

Segmentation

Offerings and brands

Value and satisfaction

Marketing channel 1. communication2. distribution3. service

Supply chain

Marketing environment1. task2. broad ;

(demographic, economic, social cultural ,natural , technological , political-legal)