http://www.flickr.com/photos/29487767@N02/3679164214/sizes/l/

Exploring Business Models and the Role of Information Technology on Value

Creation

Paul M. Di Gangi, Ph.D.Assistant Professor of Global Management & Strategy

Western Carolina University

04/10/2023

The Business Model

An organization’s line in the sand

The conceptual foundation that determines how an organization creates and captures value.

Develops the boundaries of an organization by: • Articulating the organizational vision• Defining its approach to managing value creation

http://www.flickr.com/photos/mglarsen/3963274094/sizes/o/

Happens

http://www.flickr.com/photos/spursfan_ace/2328879637/

Growth of Social Media

http://www.flickr.com/photos/mburpee/4624692163/sizes/o/in/photostream/

No longer bound by physical boundaries(Wellman et al., 2003)

http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/

http://www.flickr.com/photos/horlik/4350942510/sizes/o

Business Models Evolve

http://www.flickr.com/photos/37177488@N06/5029253582/sizes/o/

1870sSwift & Company (Teece, 2010)

http://www.flickr.com/photos/puroticorico/441296576/

http://www.flickr.com/photos/veggiefrog/3435380297/sizes/o/

Complex network of social relationships and dialogue among users and organizations effectively manage the

environment.

Overarching Finding

3PI

CM OA

OA

3PI

CM

Organizational Agent

3rd Party Interests

Community Member

Org

OACM

http://www.flickr.com/photos/mikaelmiettinen/3220451269/sizes/o/in/photostream/

(Teigland et al., 2011)

Social Processes

Social processes for the effective development of an idea were required to transfer end user ideas into adoptable ideas for Dell. Users within adopted ideas

collaborated to resolve differences in opinion, create consensus, and provide additional information to Dell.

http://www.flickr.com/photos/intersectionconsulting/3598356119/

http://www.flickr.com/photos/briananthonyadams/5224533405/sizes/l/in/photostream/

Requires both

Social

Technical&

Solutions

Provide them with a Toolkit

Leverage technology to support user and organization communication and engagement. Technology can be used to automate, complement, and guide

activities and actions that occur within the community. http://www.flickr.com/photos/jannem/3312115991

Lead users can represent a subset of the larger community that act as guides and trendsetters that the organization can follow and leverage.

Engage Lead Users

http://www.flickr.com/photos/shrinivasap/2396530698/

Active participation and dedicated attention to community needs and interests strengthens

relational ties and reduces ambiguity.

Respond to your Users

and Listen!

Ask Questions

http://www.flickr.com/photos/cizake/4164756091/

Let their voices

be heard!

Recognize, but not necessarily commit, to

the opinion of the community. But

clearly address these opinions when a decision is made.

http://www.flickr.com/photos/hebe/2512086374/

Gamble on Transparency

Greater expectation of information disclosure and trust between the organization and community.

http://www.flickr.com/photos/dicemanic/19743895/

http://www.flickr.com/photos/paulyp13/2600200854/sizes/l/in/photostream/

Mistakes Happen

Learn from them! Don’t get back up on the wall and do the same thing over again.

Thank You for Engaging

A copy of these slides is also available @ www.slideshare.com/pmd06c

Contact @ pdigangi@gmail.com