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Your Global Partner
OPPORTUNITIES FOR NORTHERN IRISH COMPANIES IN SPAIN
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PRESENTATION OVERVIEW
OBJECTIVE
Highlight the export opportunities that exist for Northern Irish companies in Spain.
STRUCTURE
Section A – Competitive overview of the Northern Irish economy.
Section B – General overview of the Spanish economy and its principal imports.
Section C – Review of the opportunities that exist for Northern Irish companies in each of Spain’s 17 autonomous regions.
Section D – Overview of McNeice Export Consulting Services in Spain.
“Almost anything made in the UK is likely to sell well in Spain”
UK Trade & Investment web
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SECTION A - NORTHERN IRELAND:
COMPETITIVE OVERVIEW
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NORTHERN IRELAND’S ASSETS
SUPERIORINFRASTRUCTURE
HIGHLY SKILLED &EDUCATED
WORKFORCE
Europe’s youngest population.
2 Internationally renowned universities & a comprehensive network of training colleges.
Proud industrial heritage & work ethic.
Highly respected education system.
100% Broadband coverage.
Excellent road network.
4 International ports.
3 International airports.
COMPETITIVE COST STRUCTURE
Salary levels are up to 30% lower than similar EU locations.
Low levels of corporate taxation.
Low property costs –compared to similar international locations.
CULTURE & CHARACTER
Perhaps our greatest asset!
As many visitors to Northern Ireland are won over by it’s people, history, natural beauty.
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NORTHERN IRELAND – WHAT WE DO WELL
Financial services
Life Sciences Telecoms & Electronics
Connected Health
Technical SupportSoftware
Manufacturing
Business Services
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N. IRELAND: 2009 WHAT WE EXPORTED
WE EXPORT 36% OF ALL WE PRODUCE. LOOKS IMPRESSIVE, BUT IS IT REALLY?
Source: Dept. of Enterprise, Trade & Investment 2009 Export Survey.
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N. IRELAND: EXPORT DESTINATIONS
WE EXPORT
26.6% OF OUR INDUSTRIAL GOODS TO EUROPE.
28.6% TO EIRE
44.7% TO THE REST OF THE WORLD (North America 19%)
Sources: Dept. of Enterprise, Trade & Investment 2009 Export Survey & Irish Trade Statistics: www.cso.ie/statistics/botrade.htm
EXPORTS TO SPAIN: 0.6%
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N. IRELAND: PRINCIPAL EXPORT DESTINATIONS
LOST OPPORTUNITIES
UK EXPORTS - SPAIN: 14 BILLION EUROS
IRISH EXPORTS - SPAIN: 4 BILLION EUROS
N. IRELANDS EXPORTS - SPAIN: 40 MILLION EUROS (35 M£)
HOW IS IT POSSIBLE THAT WE ONLY EXPORT 35M £ TO THE WORLD’S
12TH LARGEST IMPORTER, &
9TH LARGEST ECONOMY
Sources: Dept. of Enterprise, Trade & Investment 2009 Export Survey & Irish Trade Statistics: www.cso.ie/statistics/botrade.htm
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SECTION B – OVERVIEW OF THE SPANISH ECONOMY
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THE REAL SPAIN – OVERVIEW
State Structure: Constitutional Monarchy divided into 17 autonomous regions
Population: 46 Million
GDP 2009: 1.2 Trillion Euros
Exports 2009*: 214B Euros
Imports 2009*: 285B Euros
Principal Imports: Machinery & Equipment Energy Chemicals Semi finished goods Food Consumer goods Measuring & control instruments
Source: www.ine.es - These numbers are an estimated based on Jan-Nov. actual + estimation for Dec. 2009.
THE FACTS THE OPPORTUNITY
9th Largest economy in the world
12th Largest importer in the world
5th Largest supplier to the UK.
Gateway to North Africa & Latin.
16.5M British & Irish tourist visit Spain each year.
Excellent road, rail , air and maritime connections
Second most favorable fiscal system for SME’s in Europe
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OR
SPAIN – COMMON MISCONCEPTIONS
FOOTBALL TOURISM BULL FIGHTS
World’s 3rd largest bank.
UK Assets: Abbey (Ex - Alliance & Leicester and Bradford & Bingley)
Profit 2009: 9 Billion Euros
World’s 3rd largest Telco.
UK Assets: O2
Sales 2009: 58 Billion Euros
World leading infrastructure company
UK Assets: British Airports Authority i.e. Heathrow, Stansted etc.
Sales 2009: 14 Billion Euros
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TABLE 1: SPAIN’S 2009 IMPORTS + % From UK & Eire
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Spain’s main trading partners in 2009 were:
France: 35B € Germany: 20B € Italy: 17B € Portugal: 16B € UK: 14B €
In 2009* Spain imported 190.7 Billion Euro worth of goods from around the world.
The United Kingdom was responsible for 14 Billion Euros of this total i.e. 7%
Ireland exported 4 Billion Euros worth of products and service to Spain i.e. 2%.
*January to November data only – source: Spanish National Statistics Institute - www.ine.es
The numbers sound reasonable until we look at the percentage export penetration by sector:
United Kingdom - > 5% export share in 10 sectors1 - 5% export share in 9 sectors< 1% export share in 3 sectors
Ireland>5% export share in 3 sectors1 - 5% export share in 6 sectors< 1% export share in 13 sectors
TABLE 1 ANALYSIS
FACTS
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CAPITAL GOODS20.6% - 38 B €
ENERGY PRODUCTS16.5% - 30B €
CHEMICAL PRODUCTS15.5% - 28B €
AUTOMOBILE INDUSTRY12.5% - 23B €
FOOD11.2% - 21B €
CONSUMER GOODS11% - 21B €
SEMI MANUFACTURED6.8% - 13B €
DURABLE CONSUMER GOODS3% - 6B€
RAW MATERIALS2.5% - 3.8B €
SPAIN’S IMPORTS = OPPORTUNITIES FOR OUR COMPANIES
Source: www.ine.eswww.nibusinessinfo.co.uk
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SPAIN’S PRINCIPAL IMPORTS FROM THE UK & EIRE
Source: Spain Business web: http://www.spainbusiness.com
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SECTION C – OPPORTUNITIES BY REGION IN SPAIN
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SPAIN - OVERVIEW
BASIC FACTS
Spain is comprised of:
15 regions 2 island groups 2 African protectorates
Each region has a devolved government with varying degrees of independence from the central government in Madrid.
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COMPARISON - N. IRELAND & SPAIN
Northern Ireland & Spain share many similarities, especial at a regional level.
For example:
Regional population size
Regional GDP growth
Average regional GDP per person
Cultural links also exist with the Celtic regions of Galicia, Asturias, Extremadura & Cantabria.
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CANTABRIA
KEY NUMBERS
Capital: Santander Total population: 582,138 GDP: € 14,052 M GDP growth: 1.3 % Exports: € 2,410 M Imports: € 2,632 M Foreign investment: € 46 M
Historic
Developing
Logistics Agri-Food Automotive Components Chemicals
Biotechnology New Technologies Environment/Renewable
Energies
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Direct Aid for Investment Financing for Investments Aid for R&D Aid for Training, etc.
Chemicals – represents 15% of industrial output.
Automotive – Cantabria is a centre for tier 1, 2 & 3 suppliers of the European car industry.
Agri-Food: National leader in canned fish and dairy products.
HQ of the Environmental Hydraulics Institute – international leader in wave energy – Cantabria is about to build a high tech tidal energy park.
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ANDALUCÍA
KEY NUMBERS
Capital: SevillaTotal population: 8,202,220GDP: € 149,910 MGDP growth: 0.8 %Exports: € 16,810 MImports: € 27,234 MForeign investment: € 545.
Historic
Developing
Agro-industrial sector Metallurgical-mechanical Aeronautical
Biotechnology Renewable energies IT & Communications
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Direct Aid for Investment Financing for Investments Aid for Training
Aeronautical - 850M€ industry – Part builds the Airbus A380 & 400M
Agro – Industry : 13.B € industry - over 20000 companies in the sector.
Renewables - National leader in Biomass, Solar and wind energy – Currently building a component sector to service these sectors.ICT – 4.5B€ Industry – 15% growth –
30000+ people working in the sector - 93 tech parks and 10 R&D centers
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ARAGÓN
KEY NUMBERS
Capital: ZaragozaTotal population: 1.3 MGDP: € 34,000 MGDP growth: 1.1 %Exports: € 8,480 MImports: € 8,010 MForeign investment: € 99 M
Historic
Developing
Agri food-industrial sector Motor vehicles Aeronautics Logistics
Biotechnology Environmental Renewable energies &
recycling Information and communication tech.
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
R&D incentives Start-up incentives Financial Training
Agri -food - 471M€ are being invested by Spain’s Rural Development Program to help maintain leadership in this sector.
Motor vehicles – largest General Motor production plant in Europe, supports 350 suppliers.
Industrial & Logistics – Aragón is in the heart of the Ebro Valley which is one of Spain’s key manufacturing hubs for construction machinery, agricultural machinery, paper, iron and steel, electronics, chemicals and agri-food.
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ASTURIAS
KEY NUMBERS
Capital: OviedoTotal population: 1.1 MGDP: € 23,877 MGDP growth: 1.2 %Exports: € 3,187 MImports: € 4,786 MForeign investment: € 7 M
Historic
Developing
Agri-food Capital Goods
Technology & Communications Renewable Energy
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Non refundable subsidies Loan subsidies
Capital Goods – leading national and international player in the manufacture of capital goods for mining, construction, defense, transport & renewable energy.
Agri – Food: Extremely strong national player in the production of dairy products and meat.
Renewable energy & Gas: Asturias already produces 53% more energy than it requires, with enormous potential remaining. Heavy investment in Liquefied Natural Gas is also in progress.
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BASQUE COUNTRY
KEY NUMBERS
Capital: VitoriaTotal population: 2.1 MGDP: € 68,699 MGDP growth: 2.1 %Exports: € 19,888 MImports: € 20,844 MForeign investment: € 334 M
Historic
Developing
Industrial Petro – chemicals Electronics
Tourism Aeronautics Software
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Financial Support Multiple SME programs
Tourism – Eco tourism is an industry that the Basque regional government has earmarked for development.
Industrial: Few regions in Europe has fought as hard as the Basque Country to maintain its industrial base. Today this region is heavily industrialized and a major national and international producer of capital goods, steel, machine tools, household appliances.
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CASTILLA & LEÓN
KEY NUMBERS
Capital: ValladolidTotal population: 2.6 MGDP: € 58,515 MGDP growth: 0.9 %Exports: € 9,599 MImports: € 8,884 MForeign investment: € 76 M
Historic
Developing
Agri-food Automotive Logistics sector
Biotechnology and Chemicals/Pharmaceuticals
Security Energy Aerospace
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Non refundable subsidies Loan subsidies
Automotive: Fiat, Nissan, & Renault have 4 major automotive plants in this region.
Aerospace – Currently using its strength in composite development to leverage access to the aerospace industry.
Renewable energy: One of Spain’s largest producers of renewable energy – massive potential still exists in wind, solar and biomass – 500 companies are already working in this sector.
Agi-food: Annual sales of 11.2 Billion Euros with 3500 companies in the sector.
Information and Communications Technology
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CASTILLA LA MANCHA
KEY NUMBERS
Capital: ToledoTotal population: 2 MGDP: € 36,949 MGDP growth: 0.7 %Exports: € 3,104 MImports: € 6,678 MForeign investment: € 89 M
Historic
Developing
Agri – food Logistics
Aircraft ITC Tourism
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Yes, but depends on the scope of the project.
Agi- food: This region excels in wine, cheese and olive oil production with over 2500 companies playing a role.
Renewables: Currently investing almost 4000 M€ in the development of its renewable energy sector.
Aeronautical: Apart from helping to build the Eurocopter this region is investing heavily in the aeronautical sector with the opening of carbon fiber plants and the development of regional airports.
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CATALUÑA
KEY NUMBERS
Capital: BarcelonaTotal population: 7.4 MGDP: € 204,128 MGDP growth: 0.7 %Exports: € 50,314MImports: € 76,233 MForeign investment: € 3,360 M
Historic
Developing
Food & Beverages Industrial Chemicals Shared services centre
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Training Capital Investment Renewable & Energy
Food & Beverage: Represents 22% of Spain’s total food and beverage production – 4000 companies – opportunities for ingredient suppliers, packaging and processing tech.
ICT - Over 155 research agencies and 1700 ICT companies makes Cataluña one of Europe’s largest innovation centers.
Bio-pharmaceuticals: Over 50% of all Spanish laboratories, 60% of all production and 66% of all fine chemical companies are based in Cataluña.
Bio-pharmaceuticals Information and Communication Tech. Renewable Energies Aerospace
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VALENCIAN COMMUNITY
KEY NUMBERS
Capital: ValenciaTotal population: 5 MGDP: € 106,209 MGDP growth: 0.5 %Exports: € 19,361 MImports: € 22,966 MForeign investment: € 1,821 M
Historic
Developing
Automotive Tourism Food & Beverages Textiles & Fashion
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Training and job creation Environmental projects
Chemical: Spain’s second largest exporter of rubber and plastics.
Food & Beverages: This region is Spain’s most important exporter of citrus fruits.
Audiovisual: This region has invested heavily in this sector by building “The City of the Light”, Europe’s most advanced film studio . This is expected to create excellent national and international investment opportunities.
AudiovisualMarble & Natural StoneHospital Equipment
Industrial: Over 1.400 M€ of machinery are exported from Valencia.
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EXTREMADURA
KEY NUMBERS
Capital: MéridaTotal population: 1.0 MGDP: € 18,158 MGDP growth: 1.8 %Exports: € 1,235MImports: € 1,375 MForeign investment: € 5 M
Historic
Developing
Packaging & Wrapping industries Agri-food
Tourism Renewable energy
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Publicly funded Venture Capital company that offers funding support of up to 49%.
Special R&D funding project.
Extremadura's is one of the poorest regions in Spain with a historically low level of economic development compared to other regions.
However, this region does have enormous potential for tourism due to it’s rich cultural heritage.
Extremadura also has a potentially bright future as a major producer of solar energy.
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GALICIA
KEY NUMBERS
Capital: Santiago de CompostelaTotal population: 2.8 MGDP: € 56,419 MGDP growth: 1.8 %Exports: € 15,613 MImports: € 15,461 MForeign investment: € 22 M
Historic
Developing
Automotive Textile Naval Construction Mining Fishing
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Grants for up to 30% of the total investment are available.
Loans at 0% over 15 years (Renewable energy only)
Mining: Over 70% of the world’s roofing slate comes from Galicia. The region is also rich in natural granite deposits.
Fishing: Galicia is the centre of Spain’s fishing industry which has resulted in the creation of a large canning industry.
Renewable Energy: In recent years Galicia has begun to invest heavily into Wind and Solar energy. Leading to an investment surge in this region.
TIC Biotech Renewable energy
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LA RIOJA
KEY NUMBERS
Capital: LogroñoTotal population: 0.3 MGDP: € 8,120 MGDP growth: 1.5 %Exports: € 1,259 MImports: € 980 MForeign investment: € 0.4 M
Historic
Developing
Agr-food Footware Automotive
BUSINESS SECTORS
OPPORTUNITIES
INVESTMENT SUPPORT
Investment and R& D subsidies are available.
Agri- food: The wine and sausage industries are both major employers.
Renewables: The largest bio-diesel plant in Europe has just been built in La Rioja. The region has also invested heavily in wind energy.
Automotive: Mercedes-Benz, Nissan, Opel, Seat and Volkswagen all have factories in this region and this has lead to many opportunities for component suppliers.
Renewable energy Aerospace
Aerospace: La Rioja is actively trying to develop this sector after the success of the company MAZA in gaining contracts with EADS etc.
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MURCIA
KEY NUMBERS
Capital: MurciaTotal population: 1.4 MGDP: € 184.463 MGDP growth: 1.5 %Exports: € 4.570 MImports: € 10.400 MForeign investment: € 189 M
Historic
Developing
Agri-Food Tourism Construction
BUSINESS SECTORS OPPORTUNITIES
INVESTMENT SUPPORT
Large number of incentive available in:
R&D Loans etc.
Agri-Food: Murcia is one of Spain key agricultural regions, however a lack of water has forced this region to invest in other sectors.
High Tech: The region has a long-term plan aimed at developing it’s technological infrastructure.
Renewables: Murcia is currently building up a electronic components segment aimed at supporting the regions solar energy plan. As with over 3000 hours of sun per year the region has enormous potential.
Renewable energy Plastics ITC
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MADRID
KEY NUMBERS
Capital: MadridTotal population: 6.3 MGDP: € 194,184 MGDP growth: 1.6 %Exports: € 21,564MImports: € 61,328 MForeign investment: € 29,294 M
Historic
Developing
Logistics Banking Services
BUSINESS SECTORSOPPORTUNITIES
INVESTMENT SUPPORT
Subsides and financial support are available.
Environmental: This sector in Spain comprises over 2000 companies and has sales of 11B€.
Renewable Energy: Like many other regions in Spain, Madrid is investing in and leveraging its climatic advantages to help grow its renewable energy sector.
Health- Science: One quarter of all Spain’s biotech companies are based in Madrid, accounting for 60% of the sectors turnover.
ITC: Madrid has over 12000 ICT companies accounting for 25% of the national total.
Health Science ICT Clean Tech
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NAVARRA
KEY NUMBERS
Capital: PamplonaTotal population: 0.6 MGDP: € 18,674 MGDP growth: 1.9 %Exports: € 6,382 MImports: € 4,959 MForeign investment: € 116 M
Historic
Developing
Industrial Automotive Plastics & Rubber
Renewable energies Health science
BUSINESS SECTORSOPPORTUNITIES
INVESTMENT SUPPORT
R&D Training Capital investment
Health Science: Through The University of Navara the government of Navarra is looking to build a vibrant health sciences sector.
Renewables: Navarra is leveraging its industrial heritage and natural advantages to invest heavily in this sector.
Automotive: The region has a thriving car components sector that supports the huge Volkswagen car factory.
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CANARY & BALEARIC ISLANDS
KEY NUMBERS
Capital: Palma de MallorcaTotal population: 1.1 MGDP: € 27,473 MGDP growth: 1.8 %Exports: € 1,506 MImports: € 1,863 MForeign investment: € 137 M
OPPORTUNITIES
Capital: Palmas Gran Canaria / Santa Cruz de TenerifeTotal population: 2 MGDP: € 43,480 MGDP growth: 1.3 %Exports: € 2,275MImports: € 5,506 MForeign investment: € 52 M
The economies of the Canary and Balearic Island groups are almost entirely focused on tourism.
However , efforts are being made to develop both the Health Science and ITC industries on both island groups in order to help support their long term development and to offer an alternative to tourism.
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SECTION D – MCNEICE EXPORT CONSULTING
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What does McNeice Export Consulting do?
We help companies to sell and source suppliers in Spain.
How do we achieve this?
By offering a complete range of consulting services that help companies achieve their objectives.
What services do we offer?
Our principal services are:
Market research Finding , selecting and managing distributors and Sales Agents. Marketing – adapting our customer’s message to the Spanish market. Internet – optimizing webs for the Spanish market. Sourcing and managing suppliers. Strategic & Operational Planning – for those companies that wish to establish a permanent presence in Spain.
Where can I find more information?
www.mcneice-export.com www.miagentecomercial.es/eng Give us a call: 00 34 942 22 97 08
MCNEICE EXPORT CONSULTING
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Paseso Menéndez Pelayo, 10Santander, Spain
T.: + 34 942 04 95 75M.: + 34 687 624 217