Facebook Pages: Creating, Tweaking & Growing

TweakingCreatingGrowing

Facebook Pages:

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No Matter What You Call Them…

Fan Page…Business Page…Official Page

This is the place where you promote your business…

www.ConnectingPeopleWithSuccess.com

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on your personal page!


NOT

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Facebook Terms of Service

Statement of Rights and Responsibilities

4. Registration and Account Security2. You will not create more than one personal

profile3. You will not use your personal profile for your

own commercial gain*

- April 22, 2010http://budurl.com/readthefbtos


http://budurl.com/readthefbtos

Creating

5Facebook Pageswww.ConnectingPeopleWithSuccess.com

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Finding Your Way

If you’ve never created a page before, you’ll have to hunt and peck around Facebook to find how to create a page

Or…


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Finding Your Way


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Creating Your Page


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Creating Your Page


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Creating Your Page

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Naming Your Page


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Editing Your Page


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Finishing Your Page


Tweaking


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Tweak Your Page

• There are millions of pages on Facebook– Many devoted to interests, hobbies & causes– Explosion of business pages– How do you make yours standout?– How do you increase your FBSEO?

• Keyword density (info box and page)• Links and applications• Page customization


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Tweak Your Page


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Tweak Your Page


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Tweak Your Page


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Tweak Your Page


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Tweak Your Page


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Tweak Your Page


Growing


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Growing Your Page


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Growing Your Page


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Growing Your Page


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Growing Your Page


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Growing Your Page


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Growing Your Page


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Growing Your Page


• The value proposition of your page– Why is someone going to like your page?– Is it because of you?– There needs to be value in what you offer

• Good information, wit, resources, perspective, dynamic content, industry news, market trends

• How do you know if you’re offering value?• You should be measuring your links’ click through rate• Measuring the level of engagement

• Be strategic about your posts– Think keywords (location, topics, news, etc.)

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Growing Your Page


• Cross promoting your page– Does your website or blog site promote your page?– Are you tweeting about your page or your posts?– Is it part of your email signature? Voice mail

message? Fax cover sheet?• Your Facebook page can take the place of a

personal web site– Can be easier to maintain– Nearly all the functionality of a traditional website

• And probably more reach

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Build Your Business With CPWS

• Social media training– Live, webinar and on

demand– Hands-on workshops– All aspects of social

media• Blogging• Social networking• Micro-blogging• Sharing / bookmarking• Risk management


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• Coaching & consulting– Strategy development

and implementation– Network building– Brand marketing &

management– Developing policies &

procedures• Profile branding &

enhancement


Build Your Business With CPWS

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For More Information…


On how you can use social media as a secret weapon in your business, or to inquire about our profile branding packages*, send an email to:

[email protected]

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Q & A


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Thank You!


Brad HanksChief Evangelical OfficerConnecting People With Success

303.814.3480

[email protected]

http://www.bradhanksseminars.com/