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Our presentation from our Morning Meeting on how businesses can learn about the new layout and features of Facebook Timeline.
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#lbimornings
LBi Morning Meetings
Facebook Timeline for brands
New Features
Design
Content
DESIGN
COVER PHOTO
TIMELINE
TAB DISPLAY
IMAGERY
USERS NEWSFEED
KEY FEATURES
PERSONALIZEDFOR EACH FAN
PRIVATE MESSAGING
PINNED POSTS
HIGHLIGHTED POSTS
MILESTONES
FAN POSTS
RECOMMENDATIONS
LIVE ANALYTICS
5 KEY TAKEAWAYS
Highest quality images & videos
#1 RICH MEDIA
Even if you don’t have one.
#2 SHOWCASE YOUR HISTORY
It’s about building relationships, not push communication.
#3 SMALL INTERACTIONS
Facebook will punish you if you don’t.
#4 PLAY BY THE RULES
What is the objective, KPI or ROI?
#5 ALWAYS BE MEASURING
NEXT WORKSHOPS#2 - WHY ROI IS KEY TO YOUR SOCIAL STRATEGY#3 - STRATEGIC ENGAGEMENT #4 - SOCIAL ADS#5 - INTEGRATING SEO AND SOCIAL
THANK-YOU
54
Gus Murray
@ideasoutloud+45 28 48 31 11
Mads Bøcher Brandt
@madsbb+45 53 73 75 51
