Facebook 101By ReShon Anderson

Agenda• Facebook Overview

– History/Timeline– Stats important to business users– Pages, Events, Groups

• What can Facebook mean for your business?– What Facebook is– What Facebook is not

• Case Studies– Lessons from Big Brands– Smaller brands with large fan bases

• Setting up your Facebook “Fan” page– Step by Step– I’ve set up my page….now what?

• Q&A

Facebook History – Quick Facts

• Started by Mark Zuckerberg and friends in a Harvard dorm room in February 2004

• By December 2004, Facebook had 1 million users

• By 2006, Facebook reached 12 million users and attracted nearly $40 million in venture capital investment

• Today, Facebook is valued at $10 billion with over 400 million active users

Facebook Stats– Facts for business users

• 70% of Facebook users reside outside the U.S.

• Facebook “Pages” and “Ads” launched in 2007. Currently 3 million active Pages (1.5 million are local businesses)

• Average user spends more than 55 minutes per day on Facebook

• 3.5 Million Events created each month; average user is a member of 13 groups

Pages, Events and Groups

• What are Facebook Pages?– Essentially a “homepage” on Facebook– Users can “become a fan” of your page to

engage with your brand

• What are Facebook Events?– Event listings that display in the user’s feed– Users can RSVP for your events (real or “virtual”

events)

• What are Facebook Groups– Pages with restricted user groups

What Facebook IS

• Great way to expose your brand to a wide audience– Through Pages, Events and Groups

• Great way to engage with existing and potential customers– Sharing industry news/content, updating users

on new offers from your business, sharing business videos, etc.

• Great way to get feedback on your business– Users can post comments, use discussion

boards, etc.

What Facebook IS NOT

• A direct marketing channel– Users don’t want to get a heavy “sell” message– You can lose fans if you market too heavily

• A replacement for your website– Should enhance your web presence

• A place to only redirect traffic to your website– Most effective Pages have a variety of content

• Another email list– Email is still much more effective

Case Studies

• The Gap

Case Studies

• Heritage Link Brands

Case Studies

• Clipa

Creating a Page

Creating a Page

I’ve created my Page…now what?

• Be sure to add your basic information to the “Info” tab– Web site address and contact info– Description of your business

• Tell all your friends!– Grow your fan base with friends first

• Post at least once weekly– Get in the habit of posting to keep users engaged– Create a schedule

• Advertise your page– More advanced; will be covered in the next

session

Resources

• 5 Elements of a Successful Facebook Fan Page– http://mashable.com/2009/03/30/successful-

facebook-fan-page/

• Exploring Enhanced Facebook Pages– http://conversify.wordpress.com/2009/09/17/

exploring-enhanced-facebook-pages/

• 5 Things That Don’t Work on Facebook Fan Pages (and 5 That Do)– http://webworkerdaily.com/2010/03/31/5-things-

that-dont-work-on-facebook-pages-and-5-that-do/

• Running a contest on Facebook? That’ll cost you– http://news.cnet.com/8301-13577_3-10397757-

36.html

Thanks for Your Time

• Q&A• Become a Fan of Angel Handbags!

– http://www.facebook.com/AngelHandbags