Product Proposals (The Incorporators)

Capitol University

College of Business Administration

Product Proposal for

INTRODUCTION TO ENTREPRENEURSHIP

Bryan Agustin Oculam

Anjhie Grace Valle

Junryl Ybañez

Brenelyn Solis

Mkg15 Introduction to Entrepreneurship

Dr. Aldrich S. Palarca

June 2013

Product Proposals (The Incorporators)

Design Yu-shirt (T-shirt design) Brand Name

Introduction:

T-shirt printing/designing is one of the

rising businesses. It is normally

associated with just computer

software that is used to design the shirt

and the shirt itself.

Brand Concept:

A creative variety of designs that a

costumer itself can create and put on

what they wanted the kind of design

of their shirt is what we are in notion.

For this service concept that we

decide that we would like to catch

the interest of the costumer with the

control to what their design for their

customized shirts.

Social impact:

Hands on t -shirt design customization

approach for the customers would

linger the attention of our target costumers and ask on “how can I design my desired

shirt to something new that would suite my taste?” With this the customers playful minds

will have fun in customizing their own t-shirts and print it as they wanted and that can

give them satisfaction and self-esteem to their ability to create and design with this

service that we propose to offer.

Service Proposal

Product Proposals (The Incorporators)

Kopi Prutas (Fruit Coffee) Brand Name

Introduction:

Coffee is a brewed beverage with a

distinct aroma and flavor, prepared from

the roasted seeds this is a perfect product

to impel because it is the most consumed

drinks in the world.

Brand Concept:

A tasty variety of treat of fruit flavored

hot/cold coffee is what we are in mind.

For this brand concept we decide that we

would like to grab the interest of the not

just the coffee enthusiast but also newbies

who want to try the variety of flavored

coffees that we tend to brewed. We

would like to introduce varieties of coffee

flavors to the target customers that coffee

can be a tasty treat. The following flavors

that we would like to propose:

Banana flavored coffee, blueberry

flavored coffee, and Apple flavored

coffee etc.

Social impact:

A twist of fruit flavor in our conventional brewed coffee would catch the attention of

our target consumers and ask “what would that fruit flavored coffee taste like?” that

can make and create a hiss for the product itself. This would make the curiosity of the

consumers want to try the fruit flavored coffee that can have a big impact in the

product to the buying society especially coffee is considered the most consumed drink

in the world. And help the Filipino farmers of fruits get their product recognize not just a

usual fruit but can also be used as brewed coffee with this product proposal.

Product Proposal

Product Proposals (The Incorporators)

Sorbetes Beer (Beer Ice cream) Brand Name

Introduction:

Ice cream is a frozen dessert usually

made from dairy products, such as milk

and cream and often combined with

fruits or other ingredients and flavors.

Most varieties contain sugar, although

some are made with other sweeteners.

With a twist turning conventional ice

cream flavors into a more fun and

exciting ice cream flavors to the

consumers.

Brand Concept:

A more fun and exciting variety of ice cream is what we are in apperception. For this

brand concept that we decide that we would like to catch the interest of the buyers

and also the consumer with our variety of Sorbetes Beer (ice cream). We would like

introduce varieties of flavors that consumers that would not normally taste with the

following flavors that we would like to propose:

Vanilla ice cream (Beer Flavored), Chocolate ice cream (Beer Flavored),

Mango ice cream (Beer Flavored) etc.

Social impact:

Innovative flavor approach in our conventional flavored ice cream mango, chocolate

and vanilla with a twist of beer would linger the attention of our target consumers and

ask on “what would that ice cream taste like?” that can make and create a buzz out of

it. This would make the curiosity of the consumers want to try the beer flavored ice

cream that can have a big impact in the product to the buying society on this age

.

Product Proposal

Product Proposals (The Incorporators)

Veggie Bread (Vegetable Bread) Brand Name

Introduction:

Bread is a staple food prepared by

baking dough of flour and water. It is

popular around the world and is one

of the world's oldest foods the ware

created ages ago to supply the huger

of man. With a twist turning plain

bread into a healthier and much more

beneficial to consumers is what is

more convenient.

Brand Concept:

A healthier variety of breads are what we are in mind. For this brand concept that we

formalize we would like to linger the interest of the buyers and also the consumer with

our version of Veggie Breads. We would like introduce varieties of flavors that

consumers that would not normally taste with the following flavors that we would like to

propose:

malunngay (horseradish), ampalaya (bitter gourd), talong (eggplant,) kamatis

(tomatoes) etc.

Social impact:

Nowadays people would choose an artificially made food products that has a less

healthy nutritional content over the conventional foods that is said to be “good for our

health” that is available in the market. Promoting a healthy and convenient way of

eating by introducing varieties of Veggie Breads to the public consumers would also

benefit not just the consumers with the its health nutritious content it have but also helps

the Filipino farming industries in the country as well.

Product Proposal