Few PR blunders to watch out for!

If you are an NGO and are looking for a

Celebrity

Endorsement

Few FAQs

• Do you represent an NGO?• Do you believe in the cause you work for?• Do your NGO associate with a Celebrity?• Do you believe your cause comes above all?• Do you feel that your celebrity endorser can

be used in a better way to further your cause?

If the answers to above questions is Yes then you will find the points in this ppt useful….

Your celebrity as a brand ambassador

• Should be credible• Should not have a bad public image• Should match your brand perception• Should not overshadow your cause

OR

Reasons to be careful

• An NGO has greater responsibility towards the society and purely relies on building a reputable and credible image.

• They need to portray themselves as an organisation with substance.

• Their actions need to be communicated in a way that people do not fall for the glitz but understand the true impact of their work and actions.

“The question that PR officers must always try to answer is that is their PR initiative getting them their due recognition as an action oriented organisation or simply trivialising their status?”

Unwanted scenarios

Few common ambush situations a PR guy faces when doing an event with a celebrity:

• Questions to the celeb are about their latest movie release, last ton they hit or their new hair cut!

• Photo journalists come just to update their photo library and not take the branding.

Here are a few tips which can help you with PR in case of an NGO:

• Briefing the media – It is very important to brief the media of the nature and seriousness of the cause before you start your event. In any circumstance make the media prepared for the cause and not for the celebrity.

• Stick to the agenda – At all times, make sure that the discussion does not veer towards unrelated and irrelevant issues. The media might want to know your celebrity ambassador better and try to move the topic but remember the celebrity has come for the cause. Do remind the celebrity if he or she is going out of context under media scrutiny.

• Choose the right media – See which media suits the best for your campaign. Plan accordingly and refrain from inviting irrelevant and unrelated beats to your event. Also make sure where are you going to be written or talked about. Proper channel and media vehicle can give you the right kind of exposure.

• Stick to the sector the NGO operates – guide the media as well as prompt your celebrity to stay within the realm of the cause. Thwart attempts to deviate the house from core issues.

• Be present - Make sure your branding is everywhere. Flex banners, wallpapers, standee etc should be strategically placed behind the celeb. He/she should be accompanied with your spokesperson. No solo shots please!

This presentation is a property of Image Management website. All rights are reserved © 2012

www.imagemanagement.in

Read the article on our website

Like us on Facebook Follow us on Twitter Link on Linkedin