Financial plan

MyNearBite PresentationFinancial Plan – Part 1

11.05.2015

2Lean Entrepreneurship Project – MyNearBite.com

MyNearBite Team

TEAM

CEO

Product Manager

IT Development Partnerships

Sales Manager

Customer Relationship Contracts

Marketing Manager

Offline Campaigns

Online Campaigns


Roles & Responsilbities

TEAM

POSITION RESPONSIBLE STRATEGIC TASK GOALS

CEO Mariana Felizardo • Fund-raising; • Capital Allocation; • Develop a financial road map;• Setting the budget

Sustainable growth

PRODUCT MANAGER Fabian Kutschera • Managing the entire product landscape;

• Project Management; • Analysing potential partnerships

Increase of conversion rate and App functions

SALES MANAGER Catarina Victorino • Expansion of Sales; • Increase number of partnerships;

Partnership and Customer’s Relationship

Expand MyNearBite’s client Base

MARKETING MANAGER Marina Marinucci • Marketing Strategy ; • PR; • Social Media

Increase Brand Awareness


Results of Prototype Interviews

INTERVIEWS

REVENUE MODEL VALIDATION: To be complete with 20 Interviews.

Nr. Of Restaurants

Interview

Avg. of weekly offers upload

Package Choice Potential for package upgrade

Most valued Feature

12/20 5 25% Premium Package

66% willing to upgrade package

Flexibility/ Freedom to

Adapt

Yes PC upload No0%

10%20%30%40%50%60%70%

Would Restaurants use our App?


Expansion plan

FORECAST

2016 2017 2018 2019

RomeMilanoNapoliTurin

JUL 2017

MadridBarcelonaValenciaSevilla

JUL 2016

2015

LisbonAUG 2015

PortoJAN 2016

LondonBirmingham

JAN 2018

? ?

Athens

JAN 2019


FORECAST

Revenues for 2019 above

0,8M€

Freemium Packages Sales growing

exponentially until assumed market share is reached

30% Dropout Rate

Detailed information in

Excel file

Revenue Forecast

Increasing SOM Market share

2014 2015 2016 2017 2018 2019 20200.00 €

100,000.00 €

200,000.00 €

300,000.00 €

400,000.00 €

500,000.00 €

600,000.00 €

700,000.00 €

800,000.00 €

900,000.00 €

MyNearBite Revenues

MyNearBite Revenues


FORECAST

Costs Forecast

Rent Office in Portugal

Full Time Employees

MARKETING EXPENSES

SALES PEOPLESOFTWARE &

SERVER

Costs with Hardware

Legal Expenses

Major part of our cost structure:

• Marketing and Sales when entering a new

market

• Software development mainly in the beginning

Other costs we need to account.

Detailed information in

Excel file


FORECAST

THANK YOU!

Check our page: mynearbite.com/lisboa1/More info: mynearbite.com/Facebook: www.facebook.com/mynearbite

Business

Financial plan