Financial Plan Workshop @ Microsoft Innovation Center (MIC) boostcamp Brussels June 28th 2012.120628

Xavier Corman | Martin van Wunnik 1 28/06/2012 Xavier Corman | Martin van Wunnik 1 28/06/2012

MIC boostcamp - Finance workshop

Translating your business model into figures

What are the key parts of your financial plan?

What is the logic behind it?

Martin van Wunnik

Xavier Corman


Who are we ?

Martin van Wunnik

Xavier Corman


This presentation is available for free:

http://www.slideshare.net/xaviercorman

http://www.slideshare.net/FinanceCoach24


Why a Financial Plan ?

If you don't think about the future,

you cannot have one. John Golsworthy

where you want to go

how you are supposed to get there

You need to know



Financial Plan

Content

– Assumptions

– Profit & Loss

– Balance Sheet / Investment

– Cash-Flow -> Cash needed

– Valuation of the project

– Profitability / return of the project


Accounting: Profit & Loss (P&L)

Revenues (Sales…)

COGS (Cost of Sales)

General Expenditures

Personnel Costs

Depreciation

Financial cost

Profit

Taxes

EB

IT


Accounting: Balance Sheet

Non Current Assets

(Actifs Immobilisés/

Vast Activa)

Equity + Reserves

(Capital/Kapitaal)

LT Debts

ST Debts

Current Assets

(Actifs circulants/

Vlottend Activa)

ACTIVE PASSIVE


Tips for assumptions

• Office: 10-25 m²/person

• EUR 100/m²/year + 15 % for maintenance

[ or COWORKING !]

• Insurances: 1 -3 % of revenues

• Marketing: define a % of revenues + starting

investment

• Don’t forget lawyers, accountant, social

secretary, office supplies…


• Car leasing : 300 – 800 EUR per month

• Salary : Gross monthly x 19,2 = Yearly cost

• Revenues: worst-case & best-case

– First 3 to 6 months: 0 EUR

– Maximum ‘billable’ hours per day

(one-off events, holidays, prospecting, etc...)

• Own salary : “0 EUR” / Realistic

� different ‘hats’


Required Cash-Flow


Your case

Free download:

http://www.slideshare.net/XavierCorman

http://www.slideshare.net/FinanceCoach24


A few questions to think about

Sales

•How to acquire clients?

•What is the acquisition cost of one client?

•Are Clients Business or Consumers?

Marketing

•What is the marketing plan?

•What is the budget linked to this marketing plan?

Fixed costs

•What is the structure to run the business?

•How many people?

•Back-office?

•Operational?

•Where?

R&D

•Budget?

•How many people for R&D?

Investments

•What are the planned investments?

•Budget and schedule of the investments