Findability in the Social and Digital Workplace

FINDABILITY IN THE SOCIAL AND DIGITAL WORKPLACE

The next Step on the Journey from Searching to Finding

Stephan Schillerwein

Berlin, 25.04.2013

Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein2

WHY INTERNAL SEARCH HAS NEVER MANAGED TO DELIVER THE RESULTS WE WANTED


Only 12% of organizations have a search strategy

Source: Jane McConnell, “Global Intranet Trends for 2010”, http://www.netjmc.com


http://www.netjmc.com/

61% of organizations have less than 1 resource dedicated to searchSource: Jane McConnell, “Digital Workplace Trends 2012”, http://www.netjmc.com



… 70 percent … have invested in a knowledge base, [the] same percentage reports that [it] does not contain the [necessary] information...

Source: Omega Management Group Corp. and Coveo: “The Knowledge-Driven Support Organization and its Impact on the Customer Experience”, 2011


65% do either no search analytics or do it irregularily

Source: Jane McConnell, “Global Intranet Trends for 2010”, http://www.netjmc.com



Data from the Worldwide Intranet ChallengeWhat your users think about Intranet Search

Source: Worldwide Intranet Challenge, 2009, http://cibasolutions.typepad.com

2013: +0.13 ↑

2013: -0.13 ↓


http://cibasolutions.typepad.com/

HOW EXPANDING YOUR INTRANET IS MAKING MATTERS EVEN WORSE

Spot the needle!


Picture credits: «Haystacks» by DomiKetu, http://www.flickr.com/photos/domiketu/8199210737/

http://www.flickr.com/photos/domiketu/8199210737/

Making matters worse: silo approach


Source: Jane McConnell, “Digital Workplace Trends 2012”, http://www.netjmc.com


HOW THE DIGITAL WORKPLACE CAN HELP RESTART YOUR APPROACH TO FINDABILITY

• I don’t know who you are!

• I don’t know what your job is!

• I don’t know what your are currently working on!

• I don’t know what you’re interested in!

• I don’t know what you want to do next!

• I have no idea what you mean with «expenses»!?!

The Digital Workplace creates the Missing Link

Picture credit: "Gabriele - Die perfekte Sekretärin: 1956 Chefs mit kleinen Fehlern», diepuppenstubensammlerin, http://www.flickr.com/photos/diepuppenstubensammlerin/5668327945/


http://www.flickr.com/photos/diepuppenstubensammlerin/5668327945/

Example: Metadata-Architecture


Colygon MatchPoint for SharePoint makes metadata universal

Example: Corporate Activity Streams


Tibco tibbr integrates legacy apps into the «new way of working»

Example: Context unites separate initiatives

Intra-net

ECM


Customer case from a large health organization

Taxonomy

Example: Weston Solutions, Inc. (USA)


LessonTrack - lessons learned in a cross-system, in-context manner

Source: Intranet Innovations Awards 2012, Step Two Designs, http://steptwo.com.au/

http://steptwo.com.au/

Example: ClimateWorks Foundation (USA)


Social & DMS integrated, Taxonomy & Crowdsourced Tagging

Source: Intranet Innovations Awards 2012, Step Two Designs, http://steptwo.com.au/

http://steptwo.com.au/

Example: In-post interactivityBringing context even to your Inbox


HOW SOCIAL MEDIA CAN CHANGE INFORMATION WORK AND THE VERY CONCEPTS OF FINDABILITY

Having the information, interaction and functionality you need to do your job in oneplace!

It’s an old dream (almost) come true…

Picture credits: «Yammer, the blog», http://blog.yammer.com/blog/2010/05/add-voice-to-yammer-with-skype.html


http://blog.yammer.com/blog/2010/05/add-voice-to-yammer-with-skype.html

But only if you treat it right

One more function on yourSocial Collaboration feature list

Internal Twitter

Another silo

Corporate Activity Streams are not …


Don’t think Facebook, but …

Aggregation

& CurationInterface


Questions for the right mix

What’s importantfor our

organisation?

What’simportant forour people?

Does it createenough

«signal»?


Signal: Go where people already areExample: Swisscom


Signal: Make it the only place where info is availableExample: PwC

«Spark»-Case study on:http://intranet-matters.de/2013/01/18/spark-taking-collaboration-and-corporate-social-networking-to-a-new-level-at-pwc/


http://intranet-matters.de/2013/01/18/spark-taking-collaboration-and-corporate-social-networking-to-a-new-level-at-pwc/

WRAP-UP

The three Maturity Stages of Findability

Awareness for the needfor search strategy & resources

Awareness for the needfor digital business transformation

Bad

Ok

Good


What has happend since last year ...

You are here


About Infocentric

Infocentric is an innovative consulting, software and research company based in Baden, Switzerland. From intranets to digital workplaces, from corporate websites to cross- and multichannel communication, from collaboration to enterprise content management – a team of 45 employees covers the entire spectrum of information management and online media.

As a dynamic, mid-sized consulting company with highly experienced and dedicated specialists, Infocentric has helped 100+ satisfied customers, medium and large and across all industries.

Our professional services reflect the full project lifecycle ranging from strategy definition, conceptual design to usability, governance, architecture, implementation and control of digital instruments under operational conditions.


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