AFFILIATE SUMMIT EAST 2015

RAE HOFFMAN

RAE HOFFMAN

@Sugarraehttps://sugarrae.com

http://pushfire.com

https://sugarrae.com/ase15/

Content is King(& Why that’s a bull$hit mantra)

There are two types of content…

the content you want to write

and the content your target market wants to find -

#truestory

SAY CONTENT MARKETING

ONE MORE TIME

Content MarketingSUCCESS

It’s increased traffic COUPLED WITH: Increased salesIncreased conversion ratesIncreased TOSIncreased average order valueReduced bounce rateIncreased list signupsIncreased brand searchesetc.

Ahrefs.comTop pages

Ahrefs.com Top Referring Content

SEMRush.comOrganic search positions

Finding the

money keywords(for content initiatives)

https://sugarrae.com/18938

Linkresearchtools.comCBLT - Common Backlinks Tool

Keywordtool.io

Deadline: August 10th

Content type

AuthorityLabs.comRank Tracker

Buzzsumo.comTopic search

Setting up

Site SearchIn Google Analytics

https://sugarrae.com/getit/gasitesearch

Ideas.contentforest.com

25 pages of ideas

SurveyMonkey.com

HARO = Helpareporterout.com

Ahrefs.com Broken Backlinks

PERFORMER

…when she has an audience

Buzzsumo.comTop Content Tool

Buzzsumo.comTop Content Tool

https://sugarrae.com/getit/socialimages

Social image sizes

https://yoast.com/wordpress/plugins/seo/

Social markup

“At the risk bragging, one of the things I’m best at is riding coattails. Behind every successful man is me, smiling and taking partial credit.” ~ Tom Haverford

But what about…

MOBILE

Get it together

• Be responsive / mobile• Page speed tool for mobile user experience grade• Mobile friendly test for mobile friendly approval • (You can pass one and not the other; be careful with those blocked

files!)• Work on conversion, bounce, etc. metrics on mobile

Desktop will never be bigger than mobile again

#truestory• 17.21% loss from desktop to mobile in one year, pushing

mobile devices to 50.62%

• Assuming it maintains even half that growth rate YOY, that puts mobile traffic at 67.83% in two years

• Their mobile conversion rate is .23% vs. 2.43% on desktop

• Feeling any urgency yet?

At any point Google could come along with an rankings tornado.

Would you be prepared?

“If you’re not building an email list?

You’re an idiot.”

Derek Halpern@derekhalpern

http://socialtriggers.com

THANK YOU

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Ranting & cursing & football https://twitter.com/sugarrae