Finding your next big growth idea

Shannon Wallis & Kaihan Krippendorff All Rights Reserved.

Featuring: Kaihan KrippendorffBrought to you by

Finding Your Next Big Growth Idea

Photo: flickr user Francesca Guadagnini


Kaihan Krippendorff

www.outthinker.com


Webinar objectives

Learn what the “Resource Based View” (RBV) tells us about generating business growth.

Know the three places to look for adjacent growth opportunities.

Know the four factors that will determine if you idea will really provide a sustainable competitive advantage.


You Move Me


You Move Me

• 25 franchisees day 1• $17M in first calendar year


Growth horizons

Core business: grow value, revenue, and margin

Adjacent: build and grow adjacent businesses

Options: create growth options

Visions: to guide the search for growth

Exits: business to close or sell


Growth horizons

Core business: grow value, revenue, and margin

Adjacent: build and grow adjacent businesses

Options: create growth options

Today’s Focus


“The average company succeeds only 25% of the time in launching new initiatives.”

- “Growth Outside the Core” HBR, Chris Zook and James Allen



“Growth Outside the Core” HBR, Chris Zook and James Allen

“Companies that have hit upon a repeatable formula have success rates of twice that, and some drive their rates up to 80% or higher.”

-


Resource Based View (RBV)


RBV


Lock up resources


Lock up resources


Apple uses RBV


Where to lookTangible

Intangible

Capabilities

Key components Raw materials Technology Equipment …

Brand reputation Employee engagement Customer loyalty IP …

Supply chain Management skill Specialty knowledge Production …


Where to lookTangible

Intangible

Capabilities




Inimitable

Valuable

Rare

To identify a valuable resource:

Non-substitutable

Source: Barney, 1991a, 1994, 2002


Breaking down You Move MeTangible

Intangible

Capabilities




Inimitable

Valuable

Rare

To identify a valuable resource:

Non-substitutable

Source: Barney, 1991a, 1994, 2002

Call Center

Truck

Man

agem

ent

Happy/ Smiley workers

Franchisee

Relationships


What to do now

1. Inventory your unique resources• Tangible• Intangible• Capabilities

2. Assess which are truly defensible• Rare• Inimitable

3. Brainstorm ideas from those that are defensible• Valuable

4. Conduct a fact-based analysis to assess your potential competitive advantage• Rare• Inimitable• Non-substitutable• Valuable

5. Build a business case, test, launch, monitor, adjust


[email protected] www.outthinker.com @kaihan• Contact us to get

presentation• Sign up for newsletter• Access tools and videos• Contact us for more

support

Business

Finding your next big growth idea