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Finding your Sweet Spot of Marketing
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James AtkinsMarch 2014
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4P’s to 4 C’s
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Push and Pull
PUSH• Advertising• Direct Mail• Brochures• Sponsorships
PULL• Search• Blogs• Articles• Social Media
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PUSH• Advertising• Direct Mail• Brochures• Sponsorships
PULL• Search• Blogs• Articles• Social Media
It’s all about CONTENT !
CONTENT MARKETING EVOLVES!
6 Source: Orbit Media
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How to get people listening……and conversing
1.Validate
2.Educate
3.Share
4.Prove
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1.Validate
2.Educate
3.Share
4.Prove
Validate
• Purpose & Principles
• Credentials
• Awards
• FAQ
• Social Media
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• Purpose & Principles
• Credentials
• Awards
• FAQ
• Social Media
Educate
• Surveys, #’s, results
• White papers
• How 2 tips & tricks
• Newsletter
• Seminars – online & offline
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• Surveys, #’s, results
• White papers
• How 2 tips & tricks
• Newsletter
• Seminars – online & offline
Share
• Customer
• Partner - other expertise…adjacencies
• Republish
• Filter, Aggregate
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• Customer
• Partner - other expertise…adjacencies
• Republish
• Filter, Aggregate
Prove
• Testimonials
• Product Reviews
• Diagnostics
• Results
• Partnerships
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• Testimonials
• Product Reviews
• Diagnostics
• Results
• Partnerships
How to get people listening……and conversing
1.Validate
2.Educate
3.Share
4.Prove
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1.Validate
2.Educate
3.Share
4.Prove
DigestibleSolve
Problem
Finding your Sweet Spot of Marketing
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Competitive
Advantage
Digestible
• Context
• Accessible
• Readability
• Format
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• Context
• Accessible
• Readability
• Format
Solve
Problem
• Problems
• Needs
• Insights
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• Problems
• Needs
• Insights
Competitive
Advantage
• Clarity
• Relevant
• Concrete
• Provable
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• Clarity
• Relevant
• Concrete
• Provable
DigestibleSolve
Problem
Finding your Sweet Spot of Marketing
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Competitive
Advantage
DigestibleSolve
Problem
Competitive
Advantage
1) What is digestible for
your customers?
2) What problems are
you trying to solve?
3) How would you
display, quantify or
prove your Competitive
Advantage?
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Competitive
Advantage
1) What is digestible for
your customers?
2) What problems are
you trying to solve?
3) How would you
display, quantify or
prove your Competitive
Advantage?
Finding your Sweet Spot of Marketing
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Questions?
Finding your Sweet Spot of Marketing
Subscribe: www.vantagemarketing.com.au
Contact: James [email protected]+61 3 9836 0491
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Subscribe: www.vantagemarketing.com.au
Contact: James [email protected]+61 3 9836 0491
Copyright- Vantage Strategy & Marketing, 2014
