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2015 Study of Local Food-Buying Habits
Firmly Rooted, the LocalFood Market Expands
Firmly Rooted, the Local Food Market Expands
Local food salesare estimated at$12 billion in 2014and growing fast.
Firmly Rooted, the Local Food Market Expands
Shoppers demandfor local food is risingand theyre willingto pay a premium.
Firmly Rooted, the Local Food Market Expands
Demand for localfood is expandingfrom produce andmeat to preparedfoods and drygroceries.
Firmly Rooted, the Local Food Market Expands
Retailers cantake advantageof the locavoremovement byfollowing fiverecommendations.
Firmly Rooted, the Local Food Market Expands
Embrace customersdefinition of local,meaning within 100miles from home.
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Firmly Rooted, the Local Food Market Expands
Close the purchasinggap with innovativemerchandising.
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Firmly Rooted, the Local Food Market Expands
Market localfood to encourageshopping trips andincrease sales.
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Firmly Rooted, the Local Food Market Expands
Win in localto win in fresh,as the twosegments areclosely relatedin consumersopinion.
4
Firmly Rooted, the Local Food Market Expands
Consumers are willing tospend on local food, soimprove margins withinformed pricing.
5
Interested in how your organization should take advantage of the locavore movement?
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