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Making the most of social media for charities, Dutch case studies for IFC - International Fundraising Consultancy - talk First Fridays. The Hub Amsterdam, September 2nd 2011.
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Making the most of social mediaFirst Friday, August 29th 2011
Khadaffi is upset!!11!
• Subtitle the tyrant
Why?
Brilliant huh?!
(1) Funny! Hilarious!(2) Easy to share on
Facebook / Twitter.(3) Did I mention funny?
(Although they forgot embed-code!)
About Remco Janssen
Specialist : corporate PR for startups, social media for corporates
Agenda
(1) Social Fundraising (2) Influence – 6 laws(3) Trust Barometer(4) Awareness : AzG(5) De Groene Sint(6) Action : #giro555
Social Fundraising
Social Fundraising
Social Fundraising
Social Fundraising
Social Fundraising
6 weapons for influence
(1) Reprocity (2) Commitment(3) Social Proof(4) Authoritah(5) Like(6) Scarcity
Edelman Trust Barometer Trust shifts from
'authority' to 'peers' since 2003 (22%) - 2006 (68%)
But, since last year 'thought leaders' were increasingly valued over 'peers' : 2010 (47%)
Edelman Trust
People shared! 3127 Twitter : 400.000 8560 Facebook : 1,2 m 1436 LinkedIn : 200.000 Total reach : 1,9 million
Action Hero
Share with your friends
Tag – with chocolate
De Groene Sint
Results 100.000 action heroes 89% on Hyves 1.500.000 shares with
friends 47,5% share of voice (from
5% in ten days)Facts : Marketingfacts
Sustainable chocolate letters 15 to 95%
More results Seven big chains all 'green' Bronze Effie Award Media attention : off the
charts Minister Gerda Verburg :
'Huge success!'
Hunger #giro555!
Twibbon #giro555!
Twibbon & donate now!
#twitterveiling
What is #twitterveiling? Concept : Kaat Mossel (
@twitveiling) Crowdsourced 'donations' Amplified via social
networks Viral buzz
Example :
For auction... Claudia de Breij :
designerpumps Club costume Louis van
Gaal Autographed Ajax Shirt
Amazing results! 700 tweets per hour! Millions of euros worth in
media attention Almost 24 million donated Twitter Auction : 24.000
euro
Media pick up
Only.... 2000 friends...
Only.... 2700 followers...
Massive Klout-score
What to do? Create magnificent
content Create stuff people want
to amplify (facilitate) Reach=donations? Repeat – or try again
Thin line...
Thin line...
Thin line...
Thin line...
Thin line...
Thin line...
Thank you so much!
De Groene Sint
