Marketing Proposal

Features and Benefits

Introduction to

FitnessPeople.com.auFitness People is a online Health and Fitness Directory that allows you to search gyms,

fitness centres, personal trainers, massage therapists, supplement providers, fitness

equipment, fitness courses and fitness jobs.

We give the ability for businesses and industry professionals to market themselves to a

wider audience then they could possibly do themselves. We do this through an online

fitness directory system in which we base ourselves on getting our clients more leads

and exposure.

Fitness People allows you to see current promotions from fitness providers, the

services they provide, a Google integration map, opening hours, contact details and

ratings of the fitness service from other customers all from the click of a mouse.

Currently there is no strong market for the consumer when trying to find fitness services.

The other websites tend to be poorly designed or do not give a sufficient forms of

information. Fitness People allows the consumer to search for a variety of different fitness

services all in one place.

As a fitness professional you can also track what other people think of your service with

rating and reviews and gain direct enquiries with the enquiry form located in the orange

box in every listing.

The enquiry form is located in the top left hand corner, where the normal reading pattern

starts, giving more opportunity for a lead to your business, because after all that is the

goal of Fitness People, to get more client leads for your business.

Why use

FitnessPeople.com.au

Fitness People have put a strong emphasis on Social Media. We feel this is the way of the

future and a great way to communicate with a wider targeted audience.

Currently Fitness People have 600+ Facebook Fans on their Facebook Page and 2800+

Twitter followers. Fitness People communicates with our social media channels every day

and have built a strong relationship with its followers.

These figures are growing daily which is great for your business as we are happy to

promote your product/service through these channels and continually gain more leads.

Social Media

twitter.com/fitnesspeopleau facebook.com/fitnesspeopleau

What is the point of trying to promote your product if no one can see you?

86% of people do not go past the first page (Top 10 Listings) when searching on Google.

Fitness People has worked to achieve great SEO Results to get your business noticed by

more people everyday!

Fitness People currently rank in the Top 10 for over 75 Health and Fitness related

Keywords, with this number growing on a weekly basis. We know what it takes to get

results with Google and its time for your business to reap the rewards.

Search Engine Optimisation

Fitness People post Health and Fitness articles on a daily basis. Not only does this inform

our customers on how to improve their lives to reach their Health and Fitness goals it also

attracts traffic towards your listing.

When someone views an article on the Fitness People website, they are also in direct reach

of searching for a Health and Fitness service such as yourself.

What does this mean?

More Traffic + More Searches = More Leads and More Sales!

Daily Health & Fitness

Articles

Every Tuesday, Fitness People send out a

Email Newsletter to everyone that has

registered called “E-Fit”.

Our E-Newsletter includes Inspiring

Quote of the Week, All Health & Fitness

Articles posted to our website that week,

Promotions from Fitness People and its

clients, Featured Businesses and more.

We also include links to our website and a

Search Button to enhance the chance of

people finding your business online.

E-Fit Email Newsletter

Customer Profile – Gender

and Age

According to 2011 Australian Fitness Industry Survey

• 67% of Fitness Businesses use Social Media in some form, 91% of them found it useful.

• 42% said they would use the internet to find Health and Fitness Articles.

• 58% said they would use the internet to find opening hours.

• 27% said they would make an enquiry online.

• 32% said they would/renew a membership online.

• 58% said their biggest concern was membership retention.

• 34% said their biggest concern was Marketing.

• 58% said Online Marketing will be a major trend to affect the Fitness Industry in 2011.

Key Statistics

The search panel is located on the Home Page of the website and is the core function in

which a customer can find your service. The Search Panel is made up of three parts.

The first part is “What” selection, this provides a drop down menu listing all the Fitness

People categories. The second part is the “Where” selection, this allows people to search

by postcode or suburb to find a service. The third part is the “Within” selection, where a

user can select within how many kilometres of their location they would like to search

from. The options are 5km, 10km, 15km, 25km, 50km, 100km, 200km.

Features – Search Panel

The main goal of marketing your product is to provide a

positive return on investment. At Fitness People we best

interests in mind. This is why we have integrated an

enquiry lead form on every listing.

The Form allows potential customers to fill in their details

and questions and press submit, which will then feed

directly to your email, providing you with a potential sales

lead.

The enquiry form is located in the top left hand corner of

the listing and has been made in orange to stand out from

the rest of the listing.

Features – Enquiry Leads

By integrating Google Maps into every listing, it

allows the user to visually process where your

primary location is held.

This can be a very valuable tool as a potential

customer can notice landmarks around your area so

they can recognise your location.

Google Maps has become the benchmark in digital

mapping over the last few years and continues to

grow.

Features – Google Map

Integration

The Ratings and Review feature on Fitness

People is a very valuable measurement tool.

Users can rate the listing on a five star basis.

Note: To avoid unethical ratings, Fitness People

only allow 1 vote per IP Address.

Users can also write a review on the listing as

shown in the image to the right. This allows

other potential customers to see an unbiased

view of other peoples experiences.

All reviews can also be monitored by Fitness

People and have to be approved before they are

published.

Features – Ratings and

Reviews

Fitness People allow their clients to upload current

promotions within their listing.

When a user locates a listing it has the option for

them to download the listings promotion.

This allows you to promote current deals associated

with your business. This is a vital tool and provides

more leverage to your business.

Fitness People accepts various different file types for

upload. This can downloaded when making a listing

and can be changed at any time by simply logging in

and editing your listing.

Features – Promotion

Download

Fitness People allows its clients to add and

edit a variety of different information.

Starting from a business description, going on

to location, contact details and even opening

hours.

Fitness People has everything your next

customer needs to know about your business.

Features – Listing

Information

Do you want to stand out from your competitors?

By making a Featured Listing, your listing is at the top of search results, provides more

information, is coloured differently to stand out and displays your logo in the search

results.

Plus you still get all the great features that a standard listing has to offer!

Featured Listing

Fitness People are willing to offer you a 30 day trial completely free with no obligations

to go any further.

After this 30 day period, you will have the option to make a purchase of a yearly listing if

you feel Fitness People will help you achieve your marketing objectives.

What do you get?

1. Promotion through the Fitness People Social Media Channels (Facebook & Twitter)

2. Promotion through the Fitness People E-Newsletter.

3. Banner Advertisement on the Fitness Website and/or E-Newsletter (Negotiable)

30 Day Free Trial

Annual Investment including GST:

$119 per listing for a standard listing

$149 per listing for a featured listing

For businesses with multiple listings such as franchises, etc. Fitness People are happy to

negotiate a discounted package that meets your business needs.

Investment

Contact

FitnessPeople.com.au