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Fitting Social Media Into Your Marketing Mix Kevin Mullett

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

Fitting Social Media Into Your Marketing Mix Kevin Mullett

increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not

new as perception or reality

kmullett FWSoMe

the ldquosocial threerdquo

bull social mediatake the social out of it and it is good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing by any other name would spend as sweet

kmullett FWSoMe

social media = tools

kmullett FWSoMe

social networking = visibility

kmullett FWSoMe

social marketing = application

kmullett FWSoMe

there is a lot of misinformation speculation opinion and hype being spread online marketing is arguably changing faster than medicine or law yet who do you seek advice from

are you verifying claims

kmullett FWSoMe

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audiencewhere they are

kmullett FWSoMeFacebook statistics via socialbakerscom

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

the ldquosocial threerdquo

bull social mediatake the social out of it and it is good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing by any other name would spend as sweet

kmullett FWSoMe

social media = tools

kmullett FWSoMe

social networking = visibility

kmullett FWSoMe

social marketing = application

kmullett FWSoMe

there is a lot of misinformation speculation opinion and hype being spread online marketing is arguably changing faster than medicine or law yet who do you seek advice from

are you verifying claims

kmullett FWSoMe

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audiencewhere they are

kmullett FWSoMeFacebook statistics via socialbakerscom

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

social media = tools

kmullett FWSoMe

social networking = visibility

kmullett FWSoMe

social marketing = application

kmullett FWSoMe

there is a lot of misinformation speculation opinion and hype being spread online marketing is arguably changing faster than medicine or law yet who do you seek advice from

are you verifying claims

kmullett FWSoMe

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audiencewhere they are

kmullett FWSoMeFacebook statistics via socialbakerscom

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

social networking = visibility

kmullett FWSoMe

social marketing = application

kmullett FWSoMe

there is a lot of misinformation speculation opinion and hype being spread online marketing is arguably changing faster than medicine or law yet who do you seek advice from

are you verifying claims

kmullett FWSoMe

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audiencewhere they are

kmullett FWSoMeFacebook statistics via socialbakerscom

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

social marketing = application

kmullett FWSoMe

there is a lot of misinformation speculation opinion and hype being spread online marketing is arguably changing faster than medicine or law yet who do you seek advice from

are you verifying claims

kmullett FWSoMe

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audiencewhere they are

kmullett FWSoMeFacebook statistics via socialbakerscom

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

there is a lot of misinformation speculation opinion and hype being spread online marketing is arguably changing faster than medicine or law yet who do you seek advice from

are you verifying claims

kmullett FWSoMe

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audiencewhere they are

kmullett FWSoMeFacebook statistics via socialbakerscom

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull are you talking WITH your audiencewhere they are

kmullett FWSoMeFacebook statistics via socialbakerscom

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

buthellipmy privacy

kmullett FWSoMe

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task

there is no ldquotryingrdquo in social media

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

whatrsquos the case for my business

social media can help with

bull winning new business

bull enhancing customer experience

bull participating in a conversation already occurring

bull providing offers and notifications quickly and inexpensively

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

for my business continuedhellip

what else can it do

bull disseminating press releases and information

bull managing brandidentity reputation

bull industry awareness and participation

bull promoting knowledge experts

bull keep tabs on the competition

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

who wins the intent to action war

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

prioritize your marketing efforts

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

are you for or against it

wait

are you for social

media or against it

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

social media do you own it

kmullett FWSoMe

bull Ars Technica (suggested copyright infringement)

bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)

bull are you relying on free services

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

does social media work

bull opportunitybull visibility (2 audiences)

bull trafficbull top of mindbull likeabilitybull expertise

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

why donrsquot they ldquolikerdquo us

are we clear with our message

bull is design or action most important

bull what is our call to action

bull what is in it for themkmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

almost winning

kmullett FWSoMe

ugly but descriptive

bull i know who they are

bull what they want me to do is clear

bull irsquoll be rewarded

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

action 1

claim LBS listings

bull tweak name address phone to match always

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

action 2

success is in the details

bull make signage

bull educate EVERYONE

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

think you can ignore social media

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

social is now in SERPs

kmullett FWSoMe

how will it change social participation how will it change where we click on a SERP page

- flickr friendfeed gmail facebook buzz reader google

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

what is google +1

google +1 (date)

bull not rolled out to all yet

bull in search results and adds

bull on sites ala ldquolikerdquo button

bull google experimental search

kmullett FWSoMe

what if you could be more visible

use these to be more visible

100rsquos more

kmullett FWSoMe

if you run an ice cream truck and a child drops an ice cream cone what do you do where is the return on investment

but where is the roi value

kmullett FWSoMe

action 3

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

kmullett FWSoMe

action 4

grab your brand

bull mass id check with namechkcom

kmullett FWSoMe

if you run an ice cream truck and a child drops an ice cream cone what do you do where is the return on investment

but where is the roi value

kmullett FWSoMe

action 3

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

kmullett FWSoMe

action 4

grab your brand

bull mass id check with namechkcom

kmullett FWSoMe

action 3

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

kmullett FWSoMe

action 4

grab your brand

bull mass id check with namechkcom

kmullett FWSoMe

action 4

grab your brand

bull mass id check with namechkcom

kmullett FWSoMe

connections are starting points

who enjoys a pushy sales person

spammy-ness amp tricks require churn

what is your comfort level

wiifmkmullett FWSoMe

How many of you who desire comments and amplification take the time to provide it

but nobody comments or converses

kmullett FWSoMe

action 5

centralize amp promote your brand idrsquosbull mass id listing (like dandyidorg)

bull email signitures (like retaggrcom)

kmullett FWSoMe

How many of you who desire comments and amplification take the time to provide it

but nobody comments or converses

kmullett FWSoMe

action 5

centralize amp promote your brand idrsquosbull mass id listing (like dandyidorg)

bull email signitures (like retaggrcom)

kmullett FWSoMe

action 5

centralize amp promote your brand idrsquosbull mass id listing (like dandyidorg)

bull email signitures (like retaggrcom)

kmullett FWSoMe

action 6

network your brand

bull join groupsadd events on ningcom amp linkedincom

kmullett FWSoMe

social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools for consolidation tracking amp alerts

kmullett FWSoMe

social team optimization

further optimize bybull delegating responsibility amp automate (wcaution)

bull monitor keywords brands hashtags (twitter)

bull create and follow an editorial calendarkmullett FWSoMe

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpful (HELP)bull listen firstbull engaging amp funny

kmullett FWSoMe

action 7

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett FWSoMe

where are you sending them

what is your goalbull will your social profile(s) or website support conversion bestbull which are they more likely to visit daily amplify message frombull are you sending them to just another link

kmullett FWSoMe

action 8a

facebook pages or groups

bull old groups are going away

bull profiles are for people

bull to merge or not to merge place with community

bull httpwwwfacebookcompagescreatephpor on the right side look for

kmullett FWSoMe

social team optimization

further optimize bybull delegating responsibility amp automate (wcaution)

bull monitor keywords brands hashtags (twitter)

bull create and follow an editorial calendarkmullett FWSoMe

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpful (HELP)bull listen firstbull engaging amp funny

kmullett FWSoMe

action 7

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett FWSoMe

where are you sending them

what is your goalbull will your social profile(s) or website support conversion bestbull which are they more likely to visit daily amplify message frombull are you sending them to just another link

kmullett FWSoMe

action 8a

facebook pages or groups

bull old groups are going away

bull profiles are for people

bull to merge or not to merge place with community

bull httpwwwfacebookcompagescreatephpor on the right side look for

kmullett FWSoMe

irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpful (HELP)bull listen firstbull engaging amp funny

kmullett FWSoMe

action 7

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett FWSoMe

where are you sending them

what is your goalbull will your social profile(s) or website support conversion bestbull which are they more likely to visit daily amplify message frombull are you sending them to just another link

kmullett FWSoMe

action 8a

facebook pages or groups

bull old groups are going away

bull profiles are for people

bull to merge or not to merge place with community

bull httpwwwfacebookcompagescreatephpor on the right side look for

kmullett FWSoMe

action 7

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

kmullett FWSoMe

where are you sending them

what is your goalbull will your social profile(s) or website support conversion bestbull which are they more likely to visit daily amplify message frombull are you sending them to just another link

kmullett FWSoMe

action 8a

facebook pages or groups

bull old groups are going away

bull profiles are for people

bull to merge or not to merge place with community

bull httpwwwfacebookcompagescreatephpor on the right side look for

kmullett FWSoMe

where are you sending them

what is your goalbull will your social profile(s) or website support conversion bestbull which are they more likely to visit daily amplify message frombull are you sending them to just another link

kmullett FWSoMe

action 8a

facebook pages or groups

bull old groups are going away

bull profiles are for people

bull to merge or not to merge place with community

bull httpwwwfacebookcompagescreatephpor on the right side look for

kmullett FWSoMe

action 8a

facebook pages or groups

bull old groups are going away

bull profiles are for people

bull to merge or not to merge place with community

bull httpwwwfacebookcompagescreatephpor on the right side look for

kmullett FWSoMe

action 8b

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull once you get 25 followers get your vanity URL

kmullett FWSoMe

make it easy for others to amplify

help those who want to tell others

bull visible to their friends timeline (a recommendation)

bull each service has unique ways to do it with benefits

bull get your geek involved

kmullett FWSoMe

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett FWSoMe

action 9

setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)

kmullett FWSoMe

if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts

itrsquos as measurable or more sohellip

kmullett FWSoMe

action 9

setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)

kmullett FWSoMe

action 9

setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)

kmullett FWSoMe

action 10

httpwwwfacebookcomadvertisingor click

kmullett FWSoMe

action 11

bull setup google profiles for you amp your businessgooglecomprofiles

kmullett FWSoMe

action 12

article awareness distributing RSS

bull social visibility

kmullett FWSoMe

tell potential visitorsand the searchengines you havenew content

measuring the right things

is this the right kind of measurement

kmullett FWSoMe

social analytics amp measurement

am i popular and important yet

kmullett FWSoMe

how granular do we need to get

trends cause effect abnormalitieshellipdid it work

kmullett FWSoMe

People constantly talk about the score The score isnt where it is at Look at the metrics Good do again Bad change

donrsquot look at ldquothe scorerdquo

kmullett FWSoMe

what really happened clues trends

measuring brand visibility engagement reachhellipkmullett FWSoMe

what really happened clues trends

kmullett FWSoMe

can we find successes and failures in here

action 14

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

kmullett FWSoMe

social analytics amp measurement

am i popular and important yet

kmullett FWSoMe

how granular do we need to get

trends cause effect abnormalitieshellipdid it work

kmullett FWSoMe

People constantly talk about the score The score isnt where it is at Look at the metrics Good do again Bad change

donrsquot look at ldquothe scorerdquo

kmullett FWSoMe

what really happened clues trends

measuring brand visibility engagement reachhellipkmullett FWSoMe

what really happened clues trends

kmullett FWSoMe

can we find successes and failures in here

action 14

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

kmullett FWSoMe

how granular do we need to get

trends cause effect abnormalitieshellipdid it work

kmullett FWSoMe

People constantly talk about the score The score isnt where it is at Look at the metrics Good do again Bad change

donrsquot look at ldquothe scorerdquo

kmullett FWSoMe

what really happened clues trends

measuring brand visibility engagement reachhellipkmullett FWSoMe

what really happened clues trends

kmullett FWSoMe

can we find successes and failures in here

action 14

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

kmullett FWSoMe

People constantly talk about the score The score isnt where it is at Look at the metrics Good do again Bad change

donrsquot look at ldquothe scorerdquo

kmullett FWSoMe

what really happened clues trends

measuring brand visibility engagement reachhellipkmullett FWSoMe

what really happened clues trends

kmullett FWSoMe

can we find successes and failures in here

action 14

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

kmullett FWSoMe

what really happened clues trends

measuring brand visibility engagement reachhellipkmullett FWSoMe

what really happened clues trends

kmullett FWSoMe

can we find successes and failures in here

action 14

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

kmullett FWSoMe

what really happened clues trends

kmullett FWSoMe

can we find successes and failures in here

action 14

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

kmullett FWSoMe

action 14

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

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be willing to pay professionalsfor assistance amp advice

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kmullett FWSoMe

FREE upcoming events

May 31st

TBD

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June 14th

Measuring the Right Thing Matters

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kmullett FWSoMe

HELP = Humanize message Encourage conversation Listen first Promote Less

remember to HELP

kmullett FWSoMe

FREE upcoming events

May 31st

TBD

facebookcomsmbftw

smbfw

June 14th

Measuring the Right Thing Matters

cirrusabscomfree education since

kmullett FWSoMe

FREE upcoming events

May 31st

TBD

facebookcomsmbftw

smbfw

June 14th

Measuring the Right Thing Matters

cirrusabscomfree education since

kmullett FWSoMe

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Fitting Social Media Into Your Marketing Mix Kevin Mullett

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Fitting Social Media Into Your Marketing Mix Kevin Mullett