There are 50,000 searches a month on google for the term ‘Private Schools’

Is your school being found?

Five Quick SEO Tips

#1

Show Up Here!

Submit your website to

Google Places

Google.ca/PlacesTIPS:

Be consistent. Address, phone number, keywords

Use local and specific keywords

#2Keyword tools collect data from previous user searches and offer estimates of search volume and related phrases.

Find your Keywords

Tools: adwords.google.comspyfu.com

Create Keyword Specific Content

Pages

#3• Add keywords to body text, image titles, captions and alt text

• Higher up the page and larger font is more relevant in Google’s eyes

• Use unique page titles

• Content is King!

#4Links to your site tell search engines that your site is important.

Increase backlinks

• Personal and work websites

• Blogs and community portals

• Free and paid directories

Tips: Adding BacklinksAnchor Text: Use descriptive text rather then just your website. (Crofton House is an all girls’ private school in Vancouver, British Columbia)

Hyperlinks: Point to a specific page of your site whenever possible. (applying, international students)

Broken Links: Have a negative effect. Fix them! (google.com/webmaster/tools)

Track Your Success

#5Traffic

User Type

Pathways

Marketing

Our Kids MediaMarketing Private and Independent Schools since 1998

twitter: @ourkidsnetweb: www.ourkidsmedia.com phone: 905.272.1843