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SPRING 2014 INVESTOR BRIEF POWERED BY FOUNDED BY

Flat6Labs Jeddah Spring 2014 | Investor Brief

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Flat6Labs Jeddah announced that it held its second Demo Day event in Jeddah in collaboration with Qotuf AlRiyadah. The Demo Day showcased an impressive line-up of six Saudi technology-enabled start-ups. The Demo Day provided the startups hosted by Flat6Labs Jeddah with the opportunity to pitch their ideas to a number of potential investors and business leaders. The start-up businesses included a well-diversified group of Saudi entrepreneurs, whose offering and services includes the delivery of educational and career guidance programs, recruitment platforms, recycling and advertising solutions, localized gaming platforms, online cultural platforms and finally, cloud-based software solutions. The event was held under the auspices of Saudi Minister of Labor, H.E. Eng. Adel Fakieh.

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Page 1: Flat6Labs Jeddah Spring 2014 | Investor Brief

SPRING 2014INVESTOR BRIEF

POWERED BYFOUNDED BY

Page 2: Flat6Labs Jeddah Spring 2014 | Investor Brief

FLAT6LABS JEDDAHFlat6Labs Jeddah is the first Startup Accelerator founded by Qotuf in Saudi Arabia. It fosters and invests in bright and passionate Saudi entrepreneurs with cutting-edge ideas. Every cycle, it funds and mentors a number of carefully selected start-ups from Saudi Arabia, providing them with seed-funding, strategic mentorship, office-space, a multitude of perks, entrepreneurship-focused business training and workshops, and supports its start-ups through a vast network of entities, educational institutions, advisors, coaches and investors.  

SPRING 2014 CYCLEThe second cycle of Flat6Labs Jeddah, which started on February 23rd, was a unique and exciting one as we welcomed 6 very exciting new startups to join our 4-month accelerator program. The startup businesses were exceptionally diverse with businesses that offer products and services in fields such as cultural programs, educational and recruitment platforms, recycling and advertising solutions, localized gaming platforms, and finally, cloud-based software solutions.

Aya Games is a mobile, social gaming studio that serves the Arab world with games tailored to the region’s language and culture. DDC provides solutions that educate the public about their environment and utilizes recyclable waste from the source in order to simplify waste collection and direct it to the right recycling company. Ejadah Soft is on a mission to support Arab economies by providing a world-class software service to small and medium enterprises in all Arab countries. IRTH

offers cultural exchange programs, joining leisure and knowledge-building, for the individual interested in historically, architecturally, or artistically significant and unique travel. Nujeed is the first Saudi online platform to bridge the gap between local private companies and employable Saudi talent through a matching service that maximizes employee retention. SmartAble resolves the stigmas surrounding educational counseling and guidance within Saudi Arabia and the region by gamifying the High School and College education and guidance approach.

The companies this cycle cover a broad range of industries and are spread among varied uses of technology. It has been both invigorating and exciting to see the start-ups build their products, enter the market, gain customers, and pivot accordingly in order to scale. It is this distinct spirit of start-ups, dreams, and flexibility that makes us firmly believe in the bright future of entrepreneurship and its contribution to the economic progression of The Kingdom of Saudi Arabia.

Page 3: Flat6Labs Jeddah Spring 2014 | Investor Brief

Aya Games is a mobile/Social gaming studio entirely focused on serving the Arab world with games tailored for the language and culture of the regionAya Games serves the huge Arabic market through creating unique culturally relevant content and also localizing successful international games and concepts. It will focus on game genres that have language and cultural content at their core so tha t ou r games w i l l de l i ve r meaningful local experiences to the Arabic gamer. There is currently over 60 million smart phone users across the Middle East, with smartphone

penetration in the region now higher than any other market in the globe. These consumers are looking for unique Arabic content, yet the app stores are still flooded with western, English based apps. There is a huge demand for Arabic mobile content which is currently going unfulfilled. Ay a G a m e s i s b u i l d i n g t h e foundation to lead this industry, ready to feed the unaddressed Arabic market. We are the first regional game company to adapt popular mobile games, localizing them to be culturally relevant for the Middle East.

We are taking very successful concepts from the International App Store and adapting them to the Arabic market where it make sense, we are also taking the successful games, localize and launch them in Arabic

SPRING 2014 WWW.FLAT6LABSJEDDAH.COM

Salem Alanzi CEO & Co-founder Highly motivated professional with more than 13 years of experience in information technology project management in banking industry. Led implementation of major banking information projects (with total over 150 million SR Budget). in 2012, Launched SME.SA which provide IT consulting services for SME in Saudi Arabia. SME.SA now serve more than 150 SME Customer in Saudi Arabia and GCC. SME.SA sales passed 1 million SAR in 2013.

Email [email protected]

Mobile Number+996500007659

TEAM

Sami AlsaifCo-Founder and executive producer

AYA GAMES IS A MOBILE, SOCIAL GAMING STUDIO THAT SERVES THE ARAB WORLD WITH GAMES TAILORED FOR THE REGION'S LANGUAGE AND CULTURE.

WWW.AYAGAMES.CO

Page 4: Flat6Labs Jeddah Spring 2014 | Investor Brief

Dedicated Developed Company (DDC) provides solutions that e d u c a t e t h e p u b l i c a b o u t recyclable material and their environment. DDC showcases how to utilize and recognize recyclable waste from the source in order to simplify waste collection and direct it to the right recycling company.

Glow-Box helps in segregating the recyclable waste from the source as it is part of the street furniture thus wi l l save energy f rom segregation and cost for the municipality. Glow-Box has unique

features that light at night from display panels that works on solar energy harves ted f rom the photovoltaic-cells placed on the top of the unit. Glow-Box it is well designed and manufactured from the best materials that give it the robustness need for such duty. The units are made of Stainless steel structure with timbered glass p a n e l s f o r t h e d i s p l a y e d messages. Glow-Box has three flap doors on one side of it for the waste and it designed to control the waste been disposed. The Glow-Box has a panel that can be opened for collecting the waste

that has a specially designed key to prevent any tampering.The business wi l l based in supplying 300 units annually to increase to 1200 units in 3 yearsThe revenue stream consists of renting units to private sector in the first year then to penetrate the public market (Manucipilaty) on the 2nd yearThe revenue of renting 300 units per year = 4,860,000 S.R covering our cost from the 1st year The cost of 300 units is 2,931,000

SPRING 2014 WWW.FLAT6LABSJEDDAH.COM

Emad Bukhary CEO & Co-founder In 2001 Emad joined the School of the built environment at the University of King Abdulaziz in Jeddah Saudi Arabia a n d g r a d u a t e d i n 2 0 0 6 m a j o r architecture. In 2009 he had been granted a scholarship to continue his education and was awarded his MSc degree in 2011 from The United Kingdom.

Email [email protected]

TEAM

Mohammed AfandiCo-Founder

Fawzi SulaimaniCo-Founder

DEDICATED DEVELOPED COMPANY PROVIDES SUSTAINABLE SOLUTIONS AND UTILIZING RECYCLABLE WASTE.

WWW.DEDICATEDEV.COM

Mobile Number+996556690111

Page 5: Flat6Labs Jeddah Spring 2014 | Investor Brief

Ejadah Soft is a company on a m i s s i o n t o s u p p o r t A r a b economics by providing a world-class software service to small and medium enterprises in all Arab countries.Ejadah Soft aims to provide solution rather than software, and value rather than product, and thus our solutions are backed by an advanced technical and business support service.Ader is a cloud-based ERP solution with easy to use Arabic interface and includes: Finance, s a l e s , p r o c u r e m e n t s ,

w a re h o u s i n g , a n d h u m a n resources.Ader connects businesses with d y n a m i c c o m m u n i t y o f accountants and professionals who are ready and willing to help.

The Target Market includes Small and medium enterprises and entrepreneurs in Saudi Arabia first and gulf and the rest of Arab world after that. Startups and Incubators.

We provide cl ient or iented solut ions that comply with

international standards, while focusing on clients requirements.Experienced accountants and business professionals online c o m m u n i t y w i t h d i r e c t connection to our users.

We provide Software as a Service solutions at low rate subscriptions for huge number of users.

SPRING 2014 WWW.FLAT6LABSJEDDAH.COM

Abutalib Al-JarrahCEO & Co-founder Abutaleb is the CEO and owner of Takween soft for information technology. In 2012 he established aluminum factory in Jubail city, the Silver complex Aluminium. He is the director of the Public Relations and media in Jubail DGC, leading internal showroom teams.

Email [email protected]

Mobile Number+966544441244

TEAM

Najeeb Al-MajeedyCTO and Co-founder

EJADAH SOFT IS A CLOUD-BASED SOFTWARE COMPANY THAT FOCUSES ON ERP SOLUTIONS.

WWW.EJADAHSOFT.COM

Page 6: Flat6Labs Jeddah Spring 2014 | Investor Brief

IRTH has a dedicated team that value the substance and essence of the place.A team that nurtures the passion towards human cultures with a specific focus on the Islamic legacies. This will enable us to work as a guide for those who want to savor a different taste of history, art and architecture.Our concern came from that the world is losing more & more precious heritage sites due to wars and conflicts. Feeling responsible towards what is left created such passion to contribute to the matter

by designing interactive cultural programs. These programs are supervised by specialties in fields of history , art , architecture and archaeology

IRTH offers cultural programs designed to allow the participants to travel through time guided by specialists who help in revealing the hidden jewels of the place.S u c h p r o g r a m s g i v e t h e opportunity to visualize familiar settings in new eyes, assist to shift into new paradigms and savor old wisdom . A journey that will enrich adding value of intellect, through

s i d e d i s c u s s i o n s , a l l o w i n g knowledge sharing & transfer in a very casual environment.Creating themed programs in cooperation with an academic end Reaching out to the targeted participants C o o r d i n a t i n g b e t w e e n t h e academic & the logistic ends to build a program to suite the participants

SPRING 2014 WWW.FLAT6LABSJEDDAH.COM

Manaf AlmugaitCEO Manaf holds a Bachelor Degree in Applied Linguistics from King Saud University , Riyadh. He was the Head of English courses department in Alnahdah Philanthropic organization Marketing & Sales Almousim Travel. He Volunteered in E-dialogue and has had Several courses in languages & self development

Email [email protected]

Mobile Number+996564450512

TEAM

Marwah Almugait Media consultant/ Art director

Mishael Almugait Operational Manager

Sulaiman Basahel IT

Mohammad Ayyad Tour coordinator

IRTH OFFERS CULTURAL EXCHANGE PROGRAMS, JOINING LEISURE AND KNOWLEDGE-BUILDING IN AN ACADEMIC ENVIRONMENT.

IRTH.COM.SA

Page 7: Flat6Labs Jeddah Spring 2014 | Investor Brief

Nujeed is the first Saudi online platform to bridge the gap between loca l p r i va te compan ies and employable Saudi talent. It offers a m a t c h i n g s e r v i c e w h e r e b y companies interact with job seekers in order to evaluate, and ultimately employ, top talent.Nujeed generates a matching environment between the two parties based on the wish-list concept, thus providing each s ide with the opportunity to learn about and assess the other before a formal employment contract is issued. Nujeed provides the abil ity to favorite, select, test and even

mon i to r t he deve lopment o f candidates without the expense of on-the-job training or the risk of attrition after a long recruitment cycle.Nujeed is a Saudi startup that currently caters to the local market with plans to grow regionally within the Arab world and beyond.Nujeed’s target market consists of the large and medium companies seeking to hire Saudi talent ranging from fresh university graduates to mid-career professionals. Currently Nujeed targets five main sectors inc lud ing FMCG, Hea l thcare , Banking, Oil & Gas and Retail.

Nujeed offers a platform that matches your quest with the best fit candidates in a virtual onl ine recruitment experience that provides you with Saudi Talent; Easy to Hire and Certain to keep.Monthly and annual subscription packages to hiring companies and headhunters. We provide a basic talent matching service included with the subscription and other optional upgrades and customized services for additional fees

SPRING 2014 WWW.FLAT6LABSJEDDAH.COM

Zaher IbrahimCEO 10 years of national, regional and international corporate experience in Engineering, Marketing and Human Resources fields which enabled him to interact with many business functions and gain a versatile experience.

Email [email protected]

Mobile Number+966505344598

TEAM

Eman Janbi Co-Founder

Asma Janbi Co-Founder

NUJEED IS AN INTERACTIVE ONLINE PLATFORM THAT MATCHES LOCAL PRIVATE COMPANIES WITH TOP, EMPLOYABLE TALENT

WWW.NUJEED.COM

Page 8: Flat6Labs Jeddah Spring 2014 | Investor Brief

Smartable resolves the stigmas surrounding educational counseling and guidance within the country and the reg ion by gami fy ing the approach of education and guidance for High School and Col lege Students. SmartAble will help narrow the gap between the education outputs and the workforce skill requirements through best utilization of psychometric and aptitude exams, international dictionary of jobs (ISCO-08), a communication platform to reach career counselors regardless of the geographical restrictions, and an engaging and rewarding environment

SmartAble is an Ed-Tech-platform designed to support the "guide youth process" while exploring options best fit their career path. SmartAble encourages them to learn from and exploring the available virtual, tangible, and live resources within the community. SmartAble users will be utilizing an innovative dashboa rd t ha t app l i e s t he gamification techniques within a Saudi online counseling world that g u a r a n t e e s e n g a g i n g a n d entertaining approach of guidance to our national young talent pool.Our target market consists of:

1- Private/Public Colleges and High-Schools students (Youths age 15-35).2- Educational Institutions and organizations (B2B).3- Unemployed individuals (Batallah) (B2C)4- Companies HR Departments (B2B)5- Parents (B2C)6- Any other Individuals who lack focus, guidance and lost to decide career path. (B2C)

Mohammed AqeelCEO & Co-founder Mohammed Abdulwahab Aqeel, EdTech Entrepreneur, B.S. in Computer Science & Info. Tech., M.S. in Technological Entrepreneurship, Northeastern University, School of Business Administration, ISO9001:2008 Certified. Worked for large corporates like Bin-Ladin and Bugshan Groups in Saudi Arabia, I have around five years experiences in High-Tech Startups, Sales Engineering, and Quality Assurance Management.Email [email protected]

Mobile Number+ 966580001223

TEAM

Saud BawazeerCTO

SMARTABLEYouth Smart Guide

SMARTABLE IS A GAMIFIED ED-TECH PLATFORM THAT EMPOWERS YOUTH TO POSITIVELY IMPACT THE COUNTRY’S ECONOMY.

WWW.SMARTABLE.ME

SPRING 2014 WWW.FLAT6LABSJEDDAH.COM