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The Stats about Publishing Apps….
Simon PoddCommercial Director, Flurry EMEA
oodles more free stats atblog.flurry.com
APP ADVERTISING & MEASUREMENT PLATFORM
70,000
190,000
App Developers:
Live Applications:
Flurry Analytics Better apps on iOS, Android, BB, WP, HTML5
530MDevices per month:
36BSessions per month:
AppCircle Ad NetworkAcquisition & Monetization: iOS, Android
6,200App Developers:
200MDevices per month:
350BEvents per month:
3MDaily Completed Views
Source: Flurry Analytics, iOS and Android, Flurry Estimates
WW Smart Device Active Installed Base by Month (millions)
How Big is the Smart Device Market?
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
67 71 76 84 93104129144
158175
194225
265
319331337
358385
446480487
519529
March 2009 December 2009
August 2010 May 2011 July 2011 October 2011
April 2012
220
80
200
250
350
460
28
160
250
400425
500
600iTUNES APP STOREGOOGLE PLAY
Racing Past One Million Available Apps
Sources: Google, Apple, Flurry Estimates; Numbers in thousands
What Kinds of Apps Do Consumers Use Most?
Source: Flurry Analytics, Dec 2011
Mobile App Consumption, Time Spent per Category
Social Networking
7%
News
Other
30%
49%
Entertainment6%
8%
Games
Where Are These Consumers Based?
iOS & Android Users Running Apps, Last 30 Days (MM)
Sources: Flurry Analytics, Nov 20 – Dec 20, 2011; CIA World Factbook; IMF; Miller-McCune
U.S.China
U.K.
So. K
orea
Japan
Fran
ceGer
man
yAustr
alia
Canad
aSp
ain Italy
Holland
Russia
Brazil
Mex
icoIn
diaSw
eden
S. Ara
biaTa
iwan
Hong Kong
109
35
17 1610 10 10 8 8 5 5 4 4 4 4 3 3 3 3 3
Which Country is Growing Fastest
China Argentina Israel India Saudi Arabia
Brazil Belgium Thailand Russia Taiwan
870%
527%
427%398% 388% 369% 363% 351% 340% 328%
Source: Flurry Analytics; countries with at least 10 million sessions in January 2011
App Session Growth by Country, Jan – Oct 2011 (%)
Are Apps Cannibalizing the Web?
June 2010 Dec 2010 June 2011 Dec 2011
Sources: comScore, Alexa, Flurry Analytics
U.S. Mobile Apps vs. Web Consumption
MINUTES
70MINUTES
66 MINUTES
74 MINUTES
81
MINUTES
64
MINUTES
43
WEB BROWSING
MOBILE APPS
MINUTES
72MINUTES
94
Sources: TV & Internet dayparts from analysis by Michael Zimbalist (2/10); Nielsen National People Meter; comScore Media Metrix Mobile application daypart from analysis by Flurry (8/11); Flurry Analytics, n = 15.2M DAUs
Daypart Comparison, People 15+ Using Medium, U.S.
TELEVISION
5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am 0%
10%
20%
30%
40%
50%
60%
70%
INTERNET iOS & ANDROID APPS
% o
f Aud
ienc
e Sh
are
Hour of Day
When Do Consumers Use Most?
What Does App Retention Look Like?
0 1 2 3 4 5 6 7 8 9 10 11 12
100%
38%
29%24%
20% 16% 14% 11% 9% 7% 6% 5% 4%
Source: Flurry Analytics & Estimates
iOS & Android App User Retention, Months Since Acquisition (%)
5% of Applications Fit Into Books Category
There are over 600,000 Applications on the App Store, but only 25,000 in the
Books Category
Sources: App Store; Apple.com
Books Apps: Small But Growing Fast
Books
163%
255%
105%
178%
Entertainment
Between May 2011 and May 2012
141%156%
Games
53%
128%
News
20%49%
Social
Average Active Users
Sessions
Growth in Usage of Applications
Sources: Flurry Analytics
Traditional Content or Stores/Libraries
Audio Books
Type % Free
Comics
Stores/Libraries
TraditionalBible+
iBooks Nook
12%
12%
36%
40%
Sources: App Store; Apple.com
Paid Apps drive users toward more traditional book experiences and Comics
May 2012
Split of Book Apps by Type
Paid For Apps Free Apps
Traditional
Stores/Libraries
Comics
Stores/Libraries
Comics
Audio BooksTraditional
64%
8%
24%
4%
40%
36%
12%
12%
Sources: App Store (Top 50 in each category); Apple.com
Audio Books
