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To understand everybody one has to learn how to understand one person. Learn to speak with a Spaniard - and you will find out that you are able to chat with the whole of Spain. To become an efficient advertising agency one should start with digital. By learning how to do face-to-face sales you will make the whole world listen to your brand ideas. Advertising must turn into a virus that spreads via communication channels. A 30 sec video can grow into a popular YouTube entry; a poster - into a billboard advertising a mass event. And an event can grow into an action that the media will eagerly talk about – free of charge.
We work to help brands talk the same language with people!
Hi! We are the agency, that has rooted from digital!
STRUCTURE OF THE AGENCY
creative division design studio
research division
production
general manager
cllient service
media division
strategic
digital communicationsdivision
division
OUR CLIENTS
TV
WEBSMM
PRINTGRAPHIC DESIGNBRAND CONSULTING
СИЛЬНЫЕ СТОРОНЫOUR STRENGTHS
communication 360
client service
innovations
quality
creativity
CASES
RYBNYI SVITGORILLAFOXTROT
KYIVSTAR BUSINESS
rybnyi svitpositioning
promotion strategycreative concept development
graphic stylemedia placement
web
Background TaskTo create a brand and develop awareness of the Rybnyi Svit as the only place to buy really fresh fish.
Market launch of a new brand in the fish super-store segment.
SolutionThe opinion of Kyivites that fresh fish is almost nowhere to be found laid the basis for the teaser campaign. The campaign idea was to escalate the problem and bring it into focus. The communi-cation was divided into two phases. The teaser “There’s no fish here” became the opening message in the communication. The decision to place outdoor advertisements beside competitors’ sales outlets can be considered the key media catch of the teaser campaign. The second phase was the problem-solving message, “All the fish in the Rybnyi Svit”. Owing to topicality of the problem, the well-developed creative solution and the out-of-the-box media approach the campaign allowed the shop to sell all of its stock within the first month of operation. Graphic design of the logo and carefully selected colour gamut provided for enhanced perception of the key message.
gorillapositioning
promotion strategygraphic style
web
Background
TaskTo re-brand the restaurant.
The Godzilla Restaurant had an issue: its expected target audience had nothing in common with the real one. That really hit its business performance indicators and prompted the need to alter the restaurant’s concept.
SolutionTo protect the outlet from unwanted target audiences. For that purpose a new brand with a philosophy unacceptable for the given unwanted target audience was designed. At the same time that philosophy was to be perceived as attractive by those who are desirable audience, those who are ‘young in heart’. The idea of plunging into effervescent atmosphere of a ‘wild’ feast found its real implementation in the slogan: “Wildly tasty and dreadfully hilarious!” thus merging approaches towards the cuisine and the format of amusements in the restaurant. The changes covered everything from the naming to business processes. The new brand style suggested to the restaurant is reflecting the new philosophy behind it. Adopted recom-mendations on interior design allowed to further enhance the effect of the outlet format change. All the recommendations were also included in the brand book. The expected outcome was achieved within two months and showed an increase in business performance indicators.
foxtrotpromotion strategy
creative concept developmentwebsmm
Background
TaskTo make social networks an efficient distribution chan-nel for the brand simultaneously aggregating the data-base of brand’s loyal customers.
Non-systemic approach to the use of the Internet as distribution and communication channel affected image and business performance indicators of the brand.
SolutionTo adapt the brand platform for communication in social networks so as to expose image-related brand components on the Internet and turn social media into an efficient distribution channel. Specially developed techniques meant exclusively for participants of household appliances distribution communities allowed for tracking of the conversion. Thanks to implementation of these innovative techniques and well-weighed communication strategy it took Foxtrot only four months to get into the Top 5 electronic and household appliances retail trading communities on Facebook and Vkontakte social networks.
kyivstar businesspromotion strategy
creative concept developmentwebsmmceo
Background
Task
Kyivstar Business was in need for an efficient channel of commu-nication with specific audience, the top managers and business owners who are ‘new wave’ managers, not ‘red directors’.
To design and implement an interactive channel of communication with business audience over the Internet.
SolutionOne specifics of the TA is that, on the one hand, they, having achieved high positions while still young, long for their share of acclaim and a role of someone with authority; on the other hand, they continue deep in the permanent process of training and searches for new sources of information to support their own competitive status. That resulted in a unique project, the Kyivstar Business Digest, a resource to unite theory of business knowledge and practical experience gained by young elites. The portal provides possibilities to learn from the experience of those who have already secured for themselves honorable mention in the history of business (like authors of business publications) and at the same time gives young top managers a chance to share their secrets of success.The efficiency of the online resource has been confirmed by a number of awards.
the Innovation of 2010 Grand Prix Award
the Grand Prix Award in the Corporate Book category
the Diploma to the Best 2011 Corporate Media Outlet in Ukraine (the For the Making of a New Standard of Communication Quality in Business, Professionalism and Maximum Compliance with TA Interests nomination).
