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The market research, information and analytics industry attracted a record $1.7 billion in new inward investment in 2012. But where did it go and what are the hot trends in our industry, as seen by venture capital and private equity? In this session Simon Chadwick will present the findings of the 2012 Cambiar Capital Funding Index, the only comprehensive annual analysis of capital investment trends in our industry.
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© 2013 Cambiar, LLC. All rights reserved.
New Capital Funding in 2012Results from 2012 Cambiar Capital Funding Index™
Insight Innovation Exchange ConferenceJune 17-19, 2013
© 2013 Cambiar, LLC. All rights reserved.2
Compiling Cambiar Capital Funding Index™ (CCFI)
• New capital infusions into the “industry” from December 1, 2011 through November 30, 2012
• “Industry” being defined using broader ESOMAR definition, i.e.:– primary and secondary research, – syndicated reports (e.g. Gartner), – web and text analytics, – ethnography, – market intelligence, etc.
• Index comprised of only announced deals
• Sources include:– news feeds, – press releases, – trend sites (e.g. TechCrunch), and– trade press around the world
• “New capital” includes only funds that are newly infused into the industry
© 2013 Cambiar, LLC. All rights reserved.3
Snapshot of 2011 Impact
• $830 Million of funds generated came from Private Equity (PE) and Venture Capital (VC), (remainder was share flotation by IPSOS on Paris Bourse)
• 90% funded enterprises in the United States
• 50% of PE/VC funding went into Analytics as opposed to 23% for Market Research, focal areas included:
$1.1 Billion Infused into the Industry
13% Mobile 47% Social Media11% Online Video & Ad
Measurement
© 2013 Cambiar, LLC. All rights reserved.4
WHAT HAS CHANGED SINCE 2011
© 2013 Cambiar, LLC. All rights reserved.5
2011, $830 Million
2012, $1.7 Billion
© 2013 Cambiar, LLC. All rights reserved.6
2011, $830 Million
2012, $1.7 Billion
© 2013 Cambiar, LLC. All rights reserved.7
2011, $830 Million
2012, $1.7 Billion
141% Increase
© 2013 Cambiar, LLC. All rights reserved.8
Funding by Market Segment
© 2013 Cambiar, LLC. All rights reserved.9
Focus of Investment
Full Service0%
© 2013 Cambiar, LLC. All rights reserved.10
Market Research Analytics Platform Business Intelligence Big Data Social Media Mobile Crowdsourcing0
200000000
400000000
600000000
800000000
1000000000
1200000000
138200000
297650000
101031000
330000000
198550000
53400000
0
225667500
1047986000
103600000
50950000
357700000337960000
177226000
95200000
Category Comparison2011 (Blue) – 2012 (Red)
© 2013 Cambiar, LLC. All rights reserved.11
Modalities of Interest to Clients
Web Analytics
DIY Research
Proprietary Online Panels
Innovative Digital Qualitative
Social Media Listening
MROCs
Emotion measurement
Mobile
0 10 20 30 40 50 60 70 80 90
Integrated Trying Planning to try
© 2013 Cambiar, LLC. All rights reserved.12
Funding by Region
© 2013 Cambiar, LLC. All rights reserved.13
Seed A B C D$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
$400,000,000
$450,000,000
$500,000,000
$11,810,000
$287,376,000
$468,180,000
$407,500,000
$161,400,000
Funding by Stage of Investment
Funding Stage
© 2013 Cambiar, LLC. All rights reserved.14
Seed A B C D0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
Aver
age
(Mea
n) In
vest
men
t ($)
Funding Stage
Average Size of Investment
© 2013 Cambiar, LLC. All rights reserved.15
Snapshot of Who’s Investing
• 227 Investors (100 in 2011)
• 130 Investments (63 in 2011)
• 177 Private Equity and Venture Capital Investors
• 28 Individuals
• 15 Corporations
• 7 Angel Funds
9 Investors Account for 20% of
Investment Occasions
© 2013 Cambiar, LLC. All rights reserved.16
For More Information, Contact
Simon [email protected]
THANK YOU
