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FOODTOPIA CONNECTING YPS TO FOSTER FOOD EQUITY

23 November 2012Ahold Headquarters,

Amsterdam

Presented by P4C in association with ICA

Introduction

Event Organizers

P4C

Event Partners

ICA

Ahold

RBD Consultancy

Keynote Speakers

Paulus Verschuren

Onno Franse

Chairman of the Day

Anil Joshi

Panelists

Looking Back – Looking forward

Day Program

DO-IT Sessions

De Nationale Denktank

ICCO

Schuttelaar & Partners

The Hunger Project

Unicef

Unilever

Acknowledgments

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TABLE OF CONTENTS

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INTRODUCTION

Welcome to FOODTOPIA, hosted by Partners4change (P4C) in as-

sociation with ICA, the Netherlands’ largest young professional’s

business network. Today, we join forces with multinational business-

es, public organizations, NGOs and you to tackle critical issues re-

lated to global malnutrition and food security. Please note – this is no

kick-back conference. We are young professionals, visionary man-

agers and social entrepreneurs and we’re here because we’re ready

to play an active role in fostering the solutions these challenges so

urgently need. The day ahead is all about DOING IT! So get ready.

Malnutrition often evokes images of skeletal children in developing

countries with distended bellies, but this is only half of the picture.

Ironically, while millions of people worldwide are underfed, millions

more are dealing with obesity, reflecting a serious failure in the global

food system to properly allocate resources. In addition to the per-

sonal suffering undernutrition and overnutrition (collectively

malnutrition) impose, they are also contributing to a growing global

epidemic responsible for skyrocketing healthcare expenditures and

incalculable social and economic development costs. FOODTOPIA

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gives both global entities and local actors the opportunity to tap the

collective brain trust of this dynamic group of participants to help solve

the critical food and nutrition challenges our world is facing.

Today represents our ongoing efforts to provide professionals in the

Netherlands with engaging opportunities to lend their business skills

toward solving actual sustainability challenges, and at the same

time, learn new ways to further integrate sustainability into their own

lives and workplaces. By convening professionals from various sec-

tors, today’s DO-IT sessions also give you the unique opportunity to

share knowledge with diverse actors in a aimed at tackling these

real-world challenges.

Everyone has something to contribute and we look forward to hear-

ing all of the innovative ideas throughout the day. We hope that you

will leave today with new ideas, new tools and new contacts to help

you be a more effective CHANGE AGENT.

Thank you for coming and thank you for being part of the solution.

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HOUSE RULES

FOODTOPIA will follow the guidelines of the Chatham House Rule

and the law of your two feet.

Chatham House Rule: When a meeting, or part thereof, is held

under the Chatham House Rule, participants are free to use the

information received, but neither the identity nor the affiliation of

the speaker(s), nor that of any other participant, may be revealed

(outside the event without the speaker’s consent).

The law of your two feet: This means that if you find you cannot

contribute to or get anything out of the session you joined, please

feel empowered to leave that session and join another where you

can be more constructive.

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EVENT ORGANIZERSPARTNERS4CHANGE (P4C)P4C brings diverse players together to learn from each other and to explore new strategies for partnership. We represent a collaboration of international development, Corporate Social Responsibility (CSR), social entrepreneur-ship and responsible investment young professionals seeking to improve sustainable development outcomes through smarter, more innovative, more effective partnerships between the non-profit and for-profit sectors.

Great opportunities exist for all sectors – non-governmental organizations (NGOs), governments and private enterprise – to generate shared value and achieve common goals through targeted cooperation. We seek to be a catalyst for realizing these opportunities.

You can follow us on Twitter:@p4_c or visit our website: www.partners4change.nl

P4C Organizing CommitteeAndrea Bolhuis (Royal Ahold), Rahel Boon (RBD Consultancy), Rebecca Sampson (SNS Asset Management), Jessica Tangelder (Nyenrode New Business School), Lieke Willemsen (LUX Nijmegen)

EVENT PARTNERS

ICA (INTERCOMPANY ASSOCIATION) ICA (InterCompany Association) is the coordinating non-profit organization for around 50 young professional associations of leading companies in the Netherlands. For more than 21 years, ICA has brought young professionals with different backgrounds and disciplines together and provided them with a platform where they can become inspired, network and learn from each other.

Today’s event is a “Supported by ICA” activity.

ROYAL AHOLDAhold is an international group of quality supermarkets based in the United States and Europe. Key brands in the Netherlands include Albert Heijn, Etos and Gall & Gall. Ahold’s mission is to make it easy for customers to choose the best – for themselves and the people they care about – through strong local brands and by putting the customer at the heart of every decision. Ahold offers great value, a convenient and innovative shopping experience and a wide range of products and healthy choices. In addition, Ahold commits to act responsibly and to serve the interests of its customers, employees, suppliers, shareholders and communities.

P4C thanks Royal Ahold for generously hosting FOODTOPIA today at their Amsterdam headquarters.

RBD CONSULTANCY RBD Consultancy is a social enterprise that aims to stim-ulate the development of triple-bottom-line accountability (economic, social and environmental accountability) and Corporate Social Responsibility (CSR). RBD Consultancy believes that a poorly func-tioning society creates obstacles to business development, and that accordingly, we all have a responsibility to contribute to the sustainability of our communities. RBD Consultancy sees commercialization of the social sector as an effective means of creating innovative and sustainable solutions for our greatest challenges. Through social entrepreneurship, organizations can contribute a great deal to the solving of critical social problems such as poverty, HIV, homelessness, climate change, and migration integration, among others.

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KEYNOTE SPEAKERS:PAULUS M. VERSCHURENPaulus Verschuren currently serves as Special Envoy Food and Nutrition for the Dutch Ministry of Foreign Affairs. Pri-or to this role, was a Senior Strategy Advisor, Business & Development Cooperation, also at the Ministry, where he was responsible for developing and strengthening the re-lationship between the private sector and development or-ganizations. He previously worked at Unilever, both in the Netherlands and the United Kingdom, for nearly 30 years in various positions, including Senior Director of Global Health Partnerships, Director External Relations of the Unilever Health Institute, and Deputy Environmental Safety Officer. Over the course of his career at Unilever, Paulus also served the International Life Sciences Institute for ten years as Executive Director of ILSI Europe, Chairman of the Board, and a member of the ILSI Global Executive Com-mittee. He was chairman of the Global Alliance for Improved Nutrition (GAIN) Business Alliance and served on the GAIN Board. He was also a member of the Board of Water and Sanitation for the Urban Poor (WSUP). Presently, he is member of the Partnership Council of GAIN and is a member of the BOP Innovation Centre’s Inspiration Council.

Verschuren is Dutch and studied biology at the University of Utrecht he is maried and has three sons.

ONNO FRANSEOnno Franse has been responsible for the Healthy Living pro-gram at Ahold since 2004 and has served as Program Director, Climate Action since 2007. As director of these programs, he is responsible for strategy development, and facilitates coopera-tion and knowledge sharing between Ahold companies in these areas.

Onno has over 25 years’ experience in international food manufacturing and marketing, with a focus on new business development and emerging trends. Prior to his current posi-tions, Onno was Program Director, Corporate Brands at Royal Ahold.He has also worked for specialist players in the food industry including Gammaster Food Irradiation, International Flavors & Fragrances (IFF) and Bush Boake Allen.

CHAIRMAN OF THE DAY: ANIL JOSHI“deep transformation© is not that difficult, as long as you take this journey with the right stuff in your backpack!”

In 2001, Anil Joshi founded ITIDA INTERNATIONAL (www.itida.nl) in his strong belief that he could combine his 20+ years of business experience with his passion to sup-port individuals and organizations in achieving their objec-tives. He truly enjoys working with people.

His Deep Transformation Program helps individuals, teams and organizations to face the current economic climate as well as gear up for economic changes. Strategy, leadership and change management are his specialties. He helps with Deep Transfor-mation as a consultant, business coach, conference facilitator / moderator, trainer and speaker. He has supported customers in 20 countries across three continents. Cus-tomers range from Fortune 500 companies to small and medium sized enterprises. They value his multidisciplinary, multicultural, cross-industry experience and pragmatic way of working.

He was born in 1962 in Asia (China) and lived in Asia (India), Africa (Egypt, Somalia), South America (Guyana), the Caribbean (Trinidad), and North America (USA) before settling in Europe (the Netherlands) in 1988. Mr. Joshi is fluent in Dutch, English, Hindi & Punjabi.

Anil Joshi completed his university education in Asia (India) and holds a Masters in Business. He also holds a Bachelor’s degree in Science (B.Sc., Medical).

He has had his fair share of pleasant successes, unwanted failures, painful lessons and funny bloopers. Don’t worry - he will share them with you too!

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PANELISTSCHARLOTTE PEDERSEN – GAIN/AIMCharlotte Pederson is Manager of Dutch Alliances at the Global Alliance for Improved Nutrition (GAIN) and Coordinator of the Amsterdam Initiative Against Malnutrition (AIM). Prior to joining GAIN, Dr. Perdersen worked for more than 10 years for Accenture as a management consultant responsible for various projects and programs for major Dutch multinationals in the chemical and natural resources industry. Before joining Accenture in 2000, she worked for 10 years for a leading agricultural crop seed pro-ducer where she was responsible for researching programs to improve plant breeding methods using biotechnology. Dr. Perdersen holds an MSc and a PhD in agricultural sciences from the Royal Veterinarian and Agricultural University in Copenhagen, Den-mark, and an MBA from the Rotterdam School of Management, the Netherlands.

JANNO LANJOUW - YFMJanno Lanjouw is one of the founders of the Food Film Festival in Amsterdam. Educated as a historian and journalist, he loves good stories. And he also loves good food. As editor in chief of the Food Film Festival, blogger for FoodPolitics.eu and coordinator of the Slow Food Youth Network he is always on the lookout for new food tales.

SASKIA OSENDARP - WURSaskia Osendarp is a nutritionist with a background in micronutrient research and ex-perience in both the public and private sectors. She worked for 7 years in Bangladesh in public health nutrition research. In 2001, she joined Unilever R&D as Science Leader Micronutrients and Child Nutrition.

In early 2012, she left Unilever to start her independent consultancy Osendarp Nutri-tion, where she currently works as Senior Strategic Advisor Infant and Young Child Nutrition for the Micronutrient Initiative, an international NGO based in Canada. Saskia is also a visiting assistant professor Micronutrients and International Health at Wageningen University.

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LOOKING BACK, LOOKING FORWARDOn 9 December 2012, P4C held its first young professionals event together with ICA’s working group Young Professionals Make the Difference (YPMTD) and 11 partners in 2011. Held at the Philips Breitner Tower in Amsterdam, more than 80 highly motivated YPs, social entrepreneurs and managers attended “Sustainable Business & Social En-trepreneurship.” Our goal was to provide YPs with engaging opportunities to lend their professional skills toward sustainable development projects, and at the same time, learn new ways to further integrate sustainability into their own workplaces. Willemijn Verloop, co-founder of War Child, kicked off the day with a very inspiring speech about the key to being a successful change-agent. Her advice was refreshingly simple – when that good idea or call to action comes to you, don’t hesitate! Just do it! During the day, YPs from diverse backgrounds were challenged during the DO-IT sessions to work together and devise innovative solutions for real world sustainability challenges faced by businesses, social entrepreneurs and non-profit organizations. DO-IT sessions were led by Ahold, Be More, Hivos, ICCO, ORTEC, SocioNext and VSO, and their challenges ranged from mainstreaming sustainable beef and value chain financing, to embedding CSR policies.

On 25 May 2012, P4C organized a workshop for YPs at the Partnerships Resource Centre’s 3rd International Symposium on Cross Sector Social Interactions, held at Erasmus University. With support from Dr. Stuart Reid of the Partnering Initiative at Cambridge University and Prof. Rob van Tulder from the Partnerships Resource Centre, we used the partnership between Plan Nederland and Beiersdorf (Nivea) as a case for discussion.

Today’s event, FOODTOPIA, offers sustainability-minded YPs yet another chance to be inspired, to network, to challenge each other and share their expertise for the greater good. We will continue our efforts to build a lively network of YPs who strive to be ever more effective change-agents. Are you interested in our future events? Do you want to join us or initiate your own sustainability project within your organization? Please be in touch! After all, today is all about collaboration, but it’s not only today. By definition, sustainability is a long road. We welcome you to join us on the journey!

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DAY PROGRAM 23 NOVEMBER 2012

09.30

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10.15

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11.30

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Start Auditoriumground floor

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1st floor Bratislava

1st floor Geneva

1st floor Prague

1st floor Quincy

1st floor Washington/

Lanover

1st floor Zaandam

COFFEE & TEA

LUNCH

DRINKS co-hosted with JongOS

WELCOME

KEYNOTE by Paulus Verschuren

Special Envoy Food and Nutrition Security

for Development Ministry of Foreign Affairs

KEYNOTE by Onno Franse Program Director Healthy Living - Ahold

INTRODUCTION TO DO-IT SESSIONS AND PITCHES

DO-IT SESSIONS - MORNING

DO-IT SESSIONS - AFTERNOON

EXPERTS PANEL - Q&A

CREATIVE WRAP-UP

UNICEF THE HUNGER PROJECT

ICCO NATIONALE DENKTANK

UNILEVER SCHUTTELAAR & PARTNERS

UNICEF THE HUNGER PROJECT

ICCO NATIONALE DENKTANK

UNILEVER

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DAY PROGRAM 23 NOVEMBER 2012

09.30

10.00

10.15

10.40

11.00

11.30

13.00

14.00

15.30

16.15

16.25

1716

Start Auditoriumground floor

Auditoriumground floor

1st floor Bratislava

1st floor Geneva

1st floor Prague

1st floor Quincy

1st floor Washington/

Lanover

1st floor Zaandam

COFFEE & TEA

LUNCH

DRINKS co-hosted with JongOS

WELCOME

KEYNOTE by Paulus Verschuren

Special Envoy Food and Nutrition Security

for Development Ministry of Foreign Affairs

KEYNOTE by Onno Franse Program Director Healthy Living - Ahold

INTRODUCTION TO DO-IT SESSIONS AND PITCHES

DO-IT SESSIONS - MORNING

DO-IT SESSIONS - AFTERNOON

EXPERTS PANEL - Q&A

CREATIVE WRAP-UP

UNICEF THE HUNGER PROJECT

ICCO NATIONALE DENKTANK

UNILEVER SCHUTTELAAR & PARTNERS

UNICEF THE HUNGER PROJECT

ICCO NATIONALE DENKTANK

UNILEVER

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THE DO-IT SESSIONSUnlike many events we’ve all attended, where we spend the whole day sitting and listening, this year we wanted to focus on making the day active and engaging. We don’t want to just hear about it, we want to DO-IT!  Companies, social entrepre-neurs and NGOs have come here for your help with key sustainability challenges they are facing. Along with other young professionals from various backgrounds, you will help them brainstorm concrete and viable solutions. In the process, you will benefit from the diversity of each other’s experiences and hopefully take away new tools and contacts to facilitate your own sustainability endeavors.Read on for more information about the cases being presented and decide for yourself: where is the most valuable place I can be today?

DE NATIONALE DENKTANKmaking sustainability profitable – making profit sustainable?Hosted by Dennis Ramondt and

Daan Elders

The National Think Tank unites ambitious academics from dif-ferent backgrounds

to create innovative, out-of-the-box so-lutions to problems in society. This year, we’re focusing on making the Dutch food chain more sustainable. We have con-sulted countless academic, business and government experts. With this input, we are in the process of creating a new busi-ness model that helps enterprises over-

come financial barriers to sustainability.

The Case To feed the world’s growing population and combat malnutrition, we need to in-vest in innovative methods of food pro-duction that are sustainable and capable of producing enough food for an expected 9 billion people in 2050.Using Dutch poultry production as a case, we will examine how to address the nutri-tion challenge in a way that is both sus-tainable and economically feasible. We want to develop creative new business models that lower the investment barrier and create long-term financial security for entrepreneurs tackling malnutrition, either in developed or developing countries. We’ll also discuss some international themes related to sustainable nutrition, such as closing the phosphorus cycle, creating business-to-business transpar-ency, and animal feed alternatives, such as insect grind and lemna.After a short presentation of the Think Tank’s approach to sustainable poultry, the group will split up and work on the busi-ness models. Afterwards, each group will present their results, followed by a general discussion.

Key Questions• How can investment in healthy and

sustainable nutrition become more economically attractive to entrepre-neurs in both the developing and developed world? How can new business models be found for this purpose?

• How do we make sustainability pro-fitable? How do we make profit sus-tainable?.

Skills valued for this session Shrewd business skills are welcome but not required, common sense and a creative mind are a necessity

ICCO - FLYING FOOD PARTNERSHIPcommercial rearing of insects for consumption

Hosted by Mar i jke de Graaf

ICCO is an interchurch organization for develop-ment cooperation, with the mission to contribute to poverty alleviation and social justice. Besides a

back office in Utrecht, we have seven re-gional offices (3 in Africa, 2 in Asia and 2 in Latin America). Through these, we work with about 900 local partner organi-zations in 44 countries. Besides providing strategic funding, our main role is to facilitate brokering, networking and knowledge transfer. ICCO works on the following thematic areas: fair economic development; de-mocratization and conflict transformation; food and nutrition security; and climate. On a yearly basis, we rely on EUR 62 million in government grants and about EUR 8 million in donations from other parties. In 2011, we reached about 2.9 million households with economic development and/or food security interventions.

The Case:In Kenya and Uganda respectively, 33% and 22% of the population is undernou-rished. Taking into account the growing population and effects of climate change, the biggest challenges are:

• Ensuring the availability of sufficient nutritious food for all, through sus-tainable production, storage, con-servation, processing, distribution and marketing mechanisms;

• Ensuring access to sufficient nutri-tious food for all, including Base of the Pyramid consumers and produc-ers, through well-targeted development programs, focusing on quality food pro-duction and income generation.

Flying Food is a public-private partner-ship (PPP), which promotes a market-based answer to these challenges – cricket farms! The PPP is coordinated by TNO and includes a wide range of research institutes, development orga-nizations and enterprises. In Kenya and Uganda, small scale rearing of crickets for human consumption and a sustain-able value chain are being developed and will be validated. Crickets are highly nutri-tious; they contain same level and quality of proteins and micronutrients as average meats. They reproduce fast and are easy to rear as they need less living space and are less demanding as feed is concerned than other livestock. Insects are already popular as food, e.g. termites, lake flies and grasshoppers, but are only harvested by hand in the wild and when in season – only 2 months/year. Flying Food aims (over a period of five years) to include 4000 small holders (or-ganized in cooperatives) and about 150 processing/retailer units in Kenya and Uganda, in order to: increase the avail-ability and access of protein-rich food for underserved people; accelerate local entrepreneurship; and create employment and income generation. The ultimate goal is to develop a business

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model which can be used to scale and replicate this project.We have found various entrepreneurs from Kenya and Uganda interested to start businesses as cricket producers, food processors and/or retailers.

Key Questions We have found various entrepreneurs from Kenya and Uganda interested to start businesses as cricket producers, food processors and/or retailers.

Based on small grants for start-ups we can offer:• A profitable business case• A good product (protein-rich, com-

parable with meat)• Affordable for Base-of-the-Pyramid

consumers• New potentially large market with

little competition• Initial technical assistance for rearing,

organization of farmers, marketing, food processing technology, etc.

The bottleneck is private sector invest-ment at this early stage (relatively high potential and risk). Thus, our questions are:1. How can we convince Kenyan and

Ugandan entrepreneurs to step in and invest from the start?

2. How can we interest Dutch entre-preneurs and businesses to invest in Flying Food as part of their CSR strategy and/or mainstream activities?

Skills valued for this session: creative & out of the box thinking, interest in global food & nutrition security chal-lenge, knowledge of Base of the Pyramid consumers and related characteristics

and challenges and Dutch private sec-tor actors and their interest in corporate social responsibility / global sustainable development issues

SCHUTELAAR & PARTNERS nl – ethiopian partnership against food losses

Hosted by Rutger Schi lpzand

As a com-munication consultancy, Schuttelaar

& Partners strives to promote greater health and sustainability. We rely on a combination of science, social dialogue and good sense to help our clients build public support for sustainable innovations in nutrition, agriculture and human health. We bring stakeholders together through partnerships and platforms.

The Case The exact figure varies across regions and food chains, but it is estimated that food losses now account for 30% of the food that is produced but does not reach the consumer.Causes in developing countries include insufficient markets, logistics and storage. In developed countries, strict retailing cri-teria, losses in out-of-home settings (res-taurants, catering) and consumer beha-viour all contribute to food waste.With this in mind, we want to organize a joint project in which actors in the Netherlands and Ethiopia cooperate to reduce food waste in both countries from 30% to 20% by 2020.

Key Questions1. To foster the necessary multi-stake-

holder cooperation, government participation is key. How can we ac-tivate both the Dutch and Ethiopian governments to join and to co-fund this project?

2. How can we best identify business partners in both countries? What will be the key components of a

3. convincing business model? Skills valued for this sessionKnowledge of food chains and food logistics, Experience organizing partner-ships and platforms, Critical analysis of organization models

THE HUNGER PROJECT

Hosted by El isabeth Roelv ink

and Mar i jne Vos

The Hunger Project (THP) is a non-profit organiza-tion committed to the sustainable end of world hunger. In Africa, South Asia and Latin America,

THP seeks to end hunger and poverty by pioneering sustainable, grassroots, women-centered strategies and advo-cating for their widespread adoption.We have discovered three critical elements that, when combined, empower people to make rapid progress in overcoming hunger and poverty:• Mobilizing people at the grassroots

level to build self-reliance;• Empowering women as key change

agents; and• Forging partnerships with local

governments.

The CaseThe Hunger Project-Benin has had suc-cess this past year with a program called Moringa ++ that promotes the cultivation of moringa trees in epicenter communi-ties as environmentally sustainable sources of income and nutrition.Moringa is often called “the miracle tree.” As a crop, the moringa tree’s durabil-ity and rapid growth (up to 10 feet each year!) make it ideal for low-income, rural communities. Five grams of moringa leaf powder supplies a person with their entire day’s calcium and vitamin A needs, half the day’s protein and potassium needs, and about three-quarters of the day’s iron needs. Eaten as a vegetable course during meals, moringa leaves improve childhood nutrition, birth weights, and the quality of breast-milk.• The first case: How can THP suf-

ficiently persuade UNICEF of the benefits of moringa, so that they are more committed to supporting the program? A major problem for the acceptance of moringa develop-ment as a solid initiative is UNICEF’s skepticism about the plant’s nutrition and usefulness. There are scientific publications that describe the nu-tritional value, but they are dated. UNICEF would like to see more cur-rent studies showing that moringa indeed works as promised. This re-search is being performed, also at universities in Benin, but that is long-term research by PhD students. At the moment, this doesn’t help our cause, as the timeline is too long.

• The second case: moringa is used in many health products (like moringa body butter from the Bodyshop and shampoo).

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Key Questions 1. How can THP sufficiently persuade

UNICEF of the benefits of moringa, so that they are more committed to sup-porting the program?

2. What additional products can be de-veloped to strengthen the market for moringa? Are there food or nutritional products that can use moringa as an ingredient? How can THP stimulate this process? What are the necessary steps to introduce moringa to the Dutch market and how can we raise awareness about its benefits in the Netherlands?

Skills valued for this sessionAnalytical, Creative, Persuasive, Knowl-edge about research, food production and regulation, marketing, etc.

UNICEF sustainable nutrition – reaching the bottom of the pyramid

Hosted by Paul ine Neef jes

UNICEF Neder-land works to-wards a better

world for children as part of the world-wide UNICEF. We aim for a world in which the rights of children are being secured, for all children, everywhere and always. The point of departure in our work is the Convention on the Rights of the Child (1989) and the Millennium Development Goals for 2015. UNICEF Worldwide appeals to govern-ments to safeguard and enhance the well-being of the children and their rights. At the same time we work towards better health, care, and education, and protec-

tion against violence, exploitation and harmful diseases. In particular, we focus on the most vulnerable and poorest children.Our mission in the Netherlands is to mobilize in the Netherlands as many people, institutions, organizations and partners to • Contribute in any way towards the

work of UNICEF,• To protect the Rights of children in

the Netherlands, and to • Increase the awareness and leverage

for UNICEF in the country.

The Case In 2010, the SUN (Scaling up Nutrition) Movement was launched to support na-tional leadership and collective action to scale up nutrition. SUN, which UNICEF international is a member of, is focused on implementing evidence-based nutrition interventions and integrating nutrition goals across sectors – including health, social protec-tion, poverty alleviation, national develop-ment and agriculture. SUN supports a dual approach, recognizing the important role nutrition plays in improving maternal and child health in the short-term, as well as building the foundation for a healthy, more prosperous future and resilience in times of crisis.While SUN looks at cross-sectoral and multi-stakeholder opportunities to deal with undernutrition, UNICEF focuses on the need for nutritious food for large number of children who live at the bottom of the pyramid. These are children from poor families, children with single parents, children in crisis situations. These children’s diets lack the necessary quantity and quality of micro-nutrients needed to grow

well and they can’t afford to wait for the promises of agricultural production and other elements of the nutrition sensitive development agenda to be achieved.

UNICEF international, in its efforts to re-duce malnutrition, focusses on the first 1000 days: from pregnancy to the age of 2 years. These years are fundamental to a child’s healthy development.

UNICEF works in the countries to:• Strengthen good nutrition

practices• Provide micro-nutrients• Treat malnutrition• Provide clean drinking water and

sanitationUNICEF Nederland is supporting the movement though plocy, advocacy, awareness and raising in The Netherlands. Within the context of the economic crisis, and the related state of Dutch develop-ment cooperation, who will advance the nutrition agenda and how can this be done?

The biggest challenge for the nutrition agenda is to reach the bottom of the pyramid. Big organizations can be effec-tive, but they are mostly focused on the middle class.

Key Questions1. How can we foster sufficient sup-

port among Dutch governmental bodies, companies, and individuals to develop reliable financing for the SUN program to continue within the framework of child Rights and Busi-ness Principles? What approaches should we consider (marketing strat-egies, stakeholder mapping, etc.)?

2. How can UNICEF influence decision makers so that resources are priori-tized to serve the BOP?

Skills valued for this sessioncreative/innovative thinking, analytical skills, financial modeling, understanding of food chain system and multinational stakeholder in the (agro) food industry and international relations experience.

UNILEVERdelivering affordable, tasty and nutritious food to school children in asia

Unilever is the world’s third-largest consumer goods company pro-ducing brands like

Knorr, Becel, Calvé, Blueband, and Coni-mex. To create a new growth model, Unilever introduced its Sustainable Living Plan in 2010. In this plan we commit to growing our business while reducing our environ-mental impact. To start, we promise to source 100% of our raw materials sus-tainably and help 1 billion people with their health and well-being by 2020.

The Case Millions of children are under nourished, which impedes their chances to grow up healthy and make the most out of their education.In many countries around the world, chil-dren eat their main meal at school, which makes their school lunch all the more important for their health and nutrition. Pressure on time and costs, and a lack of knowledge in the kitchen often lead to

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suboptimal school lunches.

In countries like the UK or France, Unilever Food Solutions offers services to support chefs in making healthy, tasty and affordable meals. Unilever dedicates a lot of time and resources to support these chefs, with positive results for the children, and for Unilever’s business. We believe that there is a similar potential in other countries and thus we want to in-troduce this concept in an Asian country.With the right tools, we can improve childhood nutrition and stay within the school budgets. However, the spending per meal in this country is significantly lower than in the west. Efforts will only be successful if we can make it a sustainable business

Key Questions1. How can we contribute to the health

and nutrition of school children in this Asian country and translate our suc-cessful western program to Asia in a sustainable way? What factors must we consider when aiming to serve the Base of the Pyramid?

2. How can we fulfill the needs of all stakeholders, (e.g. children, parents, governments, NGOs, chefs’ organi-sations) and deliver a return on our investment?

Skills valued for this sessionCreative thinking and Basic business insights

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KEYNOTES & PANELISTSCharlotte PedersonJanno LanjouwOnno FransePaulus VerschurenSaskia Osendarp

PARTNERSICA – Event co-sponsorJongOS – Borrel Co-Host RBD Consultancy – co-sponsor Royal Ahold – Event HostVegetalia – Food TastingYouth Food Movement - facilitators

DO-IT SESSIONSDe Nationale DenkTank ICCO Schuttelaar & PartnersThe Hunger Project UNICEFUnilever

ACKNOWLEDGEMENTSWe would like to express our sincere gratitude to those who helped make today a great success. We most certainly could not have done it without you!

Anil Joshi, for his indispensable, funky and energetic contributions to this event

FACILITATORSDavid Klingen (YFM)Sjoerd Louwaars (Imagineer at Weaverbird)Marlous Goeman (MSc, Social Sciences of the Environment, looking for a new challenge)Melissa Marijnen (YFM)Laurens Miserus (Political Assistent at Parliament)Barbara Putman Cramer (YFM)

VOLUNTEERSJeltsje Boersma Joshua CampfensNiels van MuijdenBethel Tsegaye

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