Buy here: http://theperfecthomework.com/for-this-conference-exercise-please-read-the-article-social-media-has-it-lived-up-to-the-hype/ For this conference exercise, please read the article, “Social Media: Has it Lived up to The

Hype?” by Ford Saeks. You can access the article through the e-reserves section of our

class.

After you have read the article respond to the following questions:

1. As the web went from Web 1.0 to Web 2.0, how did marketing change?

2. In the article, Saeks mentions the third level of communication. Consider what he says

about this third level of communication. Then read the following short article by Pierre

Zarokian, “Yelp CEO Confirms Sting Operations to Clean Up Paid Reviews.”

http://searchenginewatch.com/article/2323483/Yelp-CEO-Confirms-Sting-Operations-to-Clea

n-up-Paid-Reviews

Did the article surprise you? Why or why not?

3. What experience have you had with online reviews of products or services? Does the

article by Zarokian alter your trust in such reviews? Why or why not? What steps can

consumers take to try to make sure a review is genuine?

4. Saeks conducted a survey among business professionals on LinkedIn. You can see some

of the responses from some of the participants in the survey in the article. Please read the

responses.

Imagine the situation five years from now. What is your prediction regarding the role of social

media five years from now? Consider the various responses in the survey.

-Will business continue to make use of social media to the level that business is using it

today? If so, why? If not, why not?

-Or perhaps the use of social media will continue but will lose some of its appeal? Perhaps it

will be less significant than it is today?

-Or perhaps the use of social media will skyrocket beyond what we are seeing today?

Please comment in a paragraph (or several). The response should be organized and well

written and should be about 200 words in length.

Post your brainstorming ideas here. Then please review the ideas of your peers and offer

them feedback on their proposal topics. This is the most important assignment of the

semester. Having a good topic is essential to the project's success.

Also, as part of your post, please indicate who the decision-maker will be. The

decision-maker cannot be a high official (such as President of the U.S. or a body of people).

It needs to be someone who would receive your paper and take your recommendations

seriously. Indicate, too, why you are qualified to write this paper and why you feel the

decision-maker would listen to you.

DB5

Please read the memo. Then answer the questions below.

To all staff:

Subject: Meeting

Three things for the meeting that you should think about ahead of time so you can come

prepared to discuss. The scheduling of the reception desk continues to be a problem, we

had it not covered twice this week alone. How to reorganize the space so we can fit in the

new hires that start mid-month, Alan Gee who will assist Brenda, Martin O’Neil, the new hire

for the customer service desk, and the other two are Selena Baraki and Dallas Smith,

welcome additions to our staff.

It was impressive to see the way everyone pitched in last week, we got so much

accomplished in so short of a time, you should all be congratulated. In any event, we will talk

about that at the meeting also.

Taken from Chan, J. (2009). Chapter 7: On the Page: What is Good Writing?. In,

Communication skills for managers, 5th Edition (pp. 97-112). American Management

Association International

Please complete the following tasks:

1. Please critique this memo in terms of its clarity, its organization, its effectiveness in

delivering a message. Write a few sentences in your response.

2. Please critique this memo in terms of its grammar and mechanics. You don’t have to point

out every error. Point out at least one error.

3. Please re-write the memo, improving it in the areas mentioned above. Post your improved

memo to the class in your response to this thread.