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Four Seasons Goes to Paris
Prepared by Team: Duang Duang
Contents
Background
Issues
Analysis
Suggestions
Forecast
Part OneBackground01
1-1 The founder
• Isadore (Issay) Sharp was born in Toronto
• In 1952, he graduated with high marks from Ryerson Institute of Technology with a diploma in Architectural Technology.
• He founded the Four Seasons Hotel in 1960 and opened the first hotel on Jarvis Street in downtown Toronto in 1961.
Four Seasons Goes to Paris
The 1st Hotel was founded
1-2 Events
Expanded in the US
Affect companies in Europe and Asia
Entered the 1st property in France
Four Seasons Goes to Paris
Part TwoIssues02
• National and organizational culture
• Doubt and belief• High tax burden• Workweek of 35-hour• The power of unions• Elasticity of work time• Terminations
• Quality of employees• Adapt to culture difference• Violate competition • Large expenses for staff hiring and trainin
Issues
Culture effectPolicy risks
other issues
Four Seasons Goes to Paris
Part ThreeAnalysis03
Different laws
PoliticsHigh tax burden:Economic growthLabor forces growth
EconomicsThe need of respectStrong hierarchical systemNature of skepticPerception of timeAbuse of privilege
SocietyDevelopment of internet
Technology
3-1 PEST Model
We use PEST model to analyze the Macro-environment and corporation’s strategy analysis later ,then the SWOT model .
Strategy
• Diversity• Global standards• Different productions • The 35-hour workweek
Internationalization
• Distinguished Employees• Golden Rules• Task force• Recruitment and selection• Enterprise culture
Human resource management
Financial performace
3-2 corporation’s strategy
Four Seasons Goes to Paris
3-2-3 Financial performaceassets 2001 2000
Current assets:
inventory 3,074 2,806
294,437 316,670
Fixed assets 50,715 46,342
Investment in management contracts
201,460 189,171
Total 980,381 984,397
• Four Seasons’ s “investment in management” in 2001 is outweigh the counterpart in 2000, it is the same with “general and administrative expenses”.
• So, we can come to the conclusion that the Four Seasons did spend a lot of money on administration in order to attain the so-called Culture Cocktail in France, as mentioned in the context.
Four Seasons Goes to Paris
3-3 SWOT Model
SO WO
• Stimulate the motivation of staff to provide high level service
• Make the hotel both international and French
• Take measures to retain former
talented staff
• Encourage the communication
between old and new staff to alter
their attitudes
ST WT• Make adjustment on uniform standards
according to the local constrictions• Arrange the work time reasonably• Ensure the quality of service to meet guests’
satisfaction
• Cut cost on the management of staff to some degree
• Make adaptations to the local culture• Transform the conventional perspectivies
• SWOT model is list these 4 elements: strength, weakness, opportunity and threats.
• Then we match these elements with each other to find a better strategy for the company。
Four Seasons Goes to Paris
Part FourSuggestions 04
Suggestions
• Pay attention to Rules • Pay enough attention to
the service quality
• Control the cost on managing staff
• More communications
between and employees • Be cautious of
acquisition and hiring
Our suggestions01
02
03
Four Seasons Goes to Paris
Part FiveForecast05
Forecast
Use more motivation system to inspire staff to work harder and better
Be cautious to select more experienced and higher quality staff to give better service
Control the cost of staff hiring and training.
Four Seasons Goes to Paris
Thank you!
