OBJECTIVE  1.  Crea'ng  awareness  on  5  major  features  of  Chevrolet  Cap'va  2.  Making  Chevrolet  a  part  of  CSI’s  mysterious  world.  

3.  Offering  Foxlife  viewers  a  chance  to  discover  Cap'va  with  the  CSI  feel.  

INSPIRATION  

Chevrolet    Cap,va  FEATURES  

CSI’S  MYSTERIOUS  WORLD  

FOXlife  Viewer’s  Needs  and  tastes  

Chevy Captiva !  Comfort !  Prestigious!  Safe!

CSI!  Suspicious!  Mysterious!  Clever!

Galata - SUNDAY, 5:30 am!As the witnesses mentiones, a group of 7 people got

out of nil dogan’s captiva late at night and entered the building number 23 on luleci street in galata.!

During the morning prayer, one of the neighbours woke up after hearing 8 shots of gunfire and report the situation to the cops. CSI team comes to the appartment to find 7 people murdered on the floor. ler. !

CSI team suspected that the host Ms dogan was kidnapped by the murderer as her car was found abandoned on a deserted street not too far from where she lives. !

The team of crime investigators start searching captiva for any evidences.!

Galata themed installation!A huge platyform is set up in front of the starbucks fountains

centered by chevy captiva on a higher level allowing easy access from the participants. !

Participants of groups of 4, are expected to find the evidences in the car. There is around 200 different evidences and the person who collects more evidence per day received the chance to visit the csi

set in its hollywood studios.!

1.QR Code Integration!

All the shoppers at kanyon are invited to hastag #guiltyincaptiva with a photo from the event location, and enroll themselves for a

chance to win gift card to be spent at any store in kanyon !

1. Creating social buzz with instagram!

#guiltyincaptiva  

CSI team and the player hunts for the hints in the car to suspect the murdered by checking the 5 parts of the

car.!

1.  Side Mirrors!2.  Airbag Compartments!3.  Sunroof!4.  Parking sesonsors!5.  Leather seats!

The  winner!  

X number of people who follow the evidences and find the name of the murderer get the chance to win

a trip to the CSI set in LA. !

3. Sunroof !Hava yastıkları patladıktan sonra pencereleri ve sunroofu açan şüphelinin arabadan çıkarken sunroofu kullandığı saptandı. Sunroof düğmesinden alınan parmak iziyle bir önceki tutuyor. !

4. Parking Sensor ! Bu kadar sıkışık bir aralığa bu kadar titiz park edebildiğine göre, sürücü park sensörleri kullanmış olmalı. Burada pek bir delil yok gibi. Bir de koltuklara bakalım. !

2. Air Bags !Araba hasar almıs olmalı! Hava yastıkları açık. İçerisinden çıkan tozlar bir çok delili kapatıyor. Bu sırada sunroof’un açılmış olduğu anlaşılır.!

1. Side Mirror !Arabayı kullanmadan önce yan aynaları ayarlayan sürücünün parmak izi evde bulunanla aynıdır, ancak CSI parmak izinin katile ait olup olmadığından emin değildir. !

Find the murderer in 5 steps!

5. Leather Driver’s Seat !Voila! The murderer!!After searching the leather seats, the receipt from a gas station is found with the name of the person who abandoned the car! Guess what? He is our murdered!!

CSI team goes to the gas station to get a more detailed description of the person. !

QR  CODE  SCAVANGER  HUNT   FACEBOOK  &  MOBILE  SCAVENGER  HUNT  GAME  APP  

REAL  TIME   DIGITAL  

INSTAGRAM    HASHTAGGING   AUTOMATED  

TWEETS    

#guiltyincaptiva  

broadcast  Promos  and  sponsorshio  on  FIC  and  web.  Live  broadcast  from  Kanyon  weekend  

ads  FIC  siteleri  üzerinden  banner  kampanyası  Media  buying  on  major  sites  and  FB  

Social  media  recharge  Twi\er,  Facebook  and  Pinterest  accounts  with  related  content  #guiltyincap'va.