Upload
yann-gourvennec
View
1.524
Download
0
Embed Size (px)
DESCRIPTION
Présentation au club E2 de l'échangeur
Citation preview
14 octobre 2009
1
unrestricted
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
Crowdsourcing et nouveaux modes d'interactivité
club e2 - Paris
http://orange-business.com
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 22
le marketing : mort ou à réinventer ?
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 33
the web: a source of inspiration for economics?
“While the old Web was about Web sites, clicks, and “eyeballs,” the new Web is about communities, participation and peering.”
Wikinomics, Don Tapscott & Anthony D. Williams
http://www.wikinomics.com/
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 44
http://www.crowdsourcingdirectory.com/
> Innocentive: - 125,000 scientists from 175
countries - Launched as an e-business
venture by Eli Lily in 2001
> NineSigma- 2007 revenue: $8.0m (source:
www.inc.com)- founded in 2000 by Dr. Mehran
Mehregany, Goodrich Professor of Engineering Innovation
> Yet2.com- solutions in need of a problem
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 55
interactivity matrix
wikis+
interactivity
-- +
e-commerce
onlinediscussions
forums
blogs
Internetpresence
onlineproduct
catalogue
fully fledgede-commerce site
Information drivenInternet presence
mash ups aggregators
ideagoras
closed UGshared online space
closed UGextranets
- needs facilitation- contents to be generated prior to opening the wiki- user expertise required
build content collectivelly+ very interactive
open to all/ unstructured.Can be monitored.Best suited for consumer or support
Co. Marketing / expertfacilitation ++++job in itself
online discussions : co_market / design+ interactive/ - facilitation+++ - initial content required
easy to setup
no risk - a must in services
ultimate goal for website- require database and flow
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 66
meatball sundae?
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 77
faire ses gammes
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 88
présence / implication
some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page 99
http://blogs.orange-business.com
www.tinyurl.com/orange0708
http://geekandpoke.typepad.com/