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The first event of a three-part Solar Opportunities Series, Fresh Energy’s annual Power Breakfast outlined new and exciting solar opportunities for business and property owners. Learn more at fresh-energy.org/solarseries.
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Solar In the U.S.The Big Picture
Shayle KannVice President, Research
Greentech Media
September 14, 2013
The Global Context
WWW.GTMRESEARCH.COM
3
Global PV on the Rise
Source: GTM Research
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 -
5,000
10,000
15,000
20,000
25,000
30,000
35,000
251 361 503 926 1,171 1,667 2,469
5,709 7,284
17,843
27,901 30,011
Global PV Installed Capacity and Growth, 2000-2012
Annual Global PV Installations
Inst
alle
d C
apaci
ty (
MW
dc)
WWW.GTMRESEARCH.COM
4
Driven Largely by Plummeting Panel Prices
Source: GTM Research
WWW.GTMRESEARCH.COM
5
What Drove Such Rapid Growth?
Source: GTM Research
WWW.GTMRESEARCH.COM
6
A Market in Transition
The U.S. Solar Market
WWW.GTMRESEARCH.COM
8
We’ve Come a Long Way
Source: GTM Research/SEIA® U.S. Solar Market Insight TM
WWW.GTMRESEARCH.COM
Source: GTM Research/SEIA® U.S. Solar Market Insight TM
Residential Leasing
But Growth Has Been Concentrated
Reasons for Excitement
WWW.GTMRESEARCH.COM
11
1) Cost Reductions Still To Come
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2) Moving Beyond State Incentives
California PV Installations, 1H 2013
Source: GTM Research/SEIA® U.S. Solar Market Insight TM
No State Incentives
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 1975-2008
Buy Rooftop Solar 2.5 Million HouseholdsBuy
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 2009-2010
Buy Rooftop Solar, Lease Rooftop Solar
Buy Rooftop Solar 2.5 Million Households
5.5 Million Households
Buy
Lease
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 2011-2012
Buy Rooftop Solar, Lease Rooftop Solar,Invest in Community Solar
Buy Rooftop Solar 2.5 Million Households
5.5 Million Households
11.1 Million Households
Buy
Lease
Lease
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
Who Can Invest in Solar: 2013-?Buy Rooftop Solar,Lease Rooftop Solar, PACE Finance Solar,Invest in Crowdfunded Solar,Invest in Community Solar, Buy Solar MLPs,YieldCos, REITs, Buy Solar Securities
Buy Rooftop Solar, Lease Rooftop Solar,Invest in Community Solar
Buy Rooftop Solar 2.5 Million Households
5.5 Million Households
11.1 Million Households
73.0+ Million Individuals
Buy
Invest
Lease
Lease
3) The Democratization of Solar Investment
WWW.GTMRESEARCH.COM
So: Big Things to Come
Source: GTM Research
WWW.GTMRESEARCH.COM
Thank You!
Shayle Kann
Vice President, Research
Greentech Media
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