FROM 0 TO 1000—HOW I GREW MY MAILING LIST, FAST

Nemo ChuKISSmetrics

Jay MooreAWeber

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AWeber CommunicationsEmail Marketing Software

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Jay MooreEducation/Video/Webinar Production

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Tim Carter: Ask The Builderhttp://www.askthebuilder.com/http://www.askthebuilder.com/

• Offers instructive videos, checklists and other DIY building resources

• List Building Technique: Video calls-to-action

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Tim’s Videos

• Has over 400 videos on Youtube and over 29 million views

• Videos give Tim a chance to ask for the email address!

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With direct calls-to-action, Tim saw a 38% BOOST in sign ups!

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Tim Brennan: Tactics Timehttp://tacticstime.com/http://tacticstime.com/

• Tactics Time is a chess tactics website run by Tim

• List Building Technique: eBook with email sign-up call-to-action

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Tim’s Chess eBook

• Has a sign up form on multiple places on his site

• His eBook (published last Dec. ’12) asked readers to sign up to keep current on chess tactics and talk

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After publication, Tim saw a 72% RISE in sign-ups then over the previous 3 months!

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Nikki McGonigal: Nikki, In Stitcheshttp://www.nikkiinstitches.com/http://www.nikkiinstitches.com/

• Runs site and Etsy store selling crafts and offering online crafting classes

• List Building Technique: Blog Pop-up form

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Nikki’s Pop-Up

• Appears on her blog

• Shows up once per visitor every 60 days

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After implementing the Pop-up, Nikki saw a 1,463% INCREASE in her signup!

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List Building Points• Put a sign-up form on EVERY page (and don’t forget Pop-up forms!) • Promote your list via multiple channels (site, social media, YouTube, products)

• Don’t forget about offline! (you know, the real world)

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Looking To Grow Your List? We Can Help

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List-building when you’re speaking at an eventI was able to pull around 50% of the audience.

“I’ve only been given 10 minutes, so I can’t go into as much detail as I’d like. I decided to put together a special report just for you all on today’s topic. It’s titled ‘99 Ways To Build Your Email List.’

Could everyone do me a favor and take out your cell phones for a minute? Thanks. OK, here’s what I’m going to do. I’ll give you my number, and if you text me your email address, I’ll send you the special report and put you on my mailing list. I’d also love to get your feedback on my presentation. Ready? My number is…”

Viral landing pages: 1,000,000 sign-ups

Viral landing pages

Bundling + LinkedIn = 50-100 sign-ups per post

Emailing offers to rented lists. Opt-in to grab offer.

Sticky sidebar form

Pop-up quadrupled our daily sign-ups.

70% of total sign-ups. 375% growth to 190k readers.

Sign-ups fell off a cliff.

Tailored offers in blog posts

Tailored offers in blog posts

Tool TalkA recap of the useful tools we mentioned in this webinar.

‣ AWeber

‣ KISSmetrics

‣ Padiact

‣ Unbounce

‣ Pay With A Tweet

‣ Launchrock