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SISSAMCA 2013
Roberto SiagriTrieste , April 12, 2013
From an Idea to an Enterprise
SISSAMCA 2013
SISSAMCA 2013
The only stablecomponent in
nature ischange!
The tentative fourth law of thermodynamics.S.E. Joergensen
The Golden Rule
SISSAMCA 2013
Technologyis expanding
E xnenop
lait
4
yl
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…we won't experience 100 yearsof progress in the 21st century,it will be more like20,000 years of progress (at today's rate)
Law of accelerating returns
Ray Kurzweil
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Meta-Trends in Technological Acceleration
IDEAS are the new “ultimate” raw material
Moore's Law Miniaturization ‘65 Transistors increase 2 times over 18 months
Metcalfe's Law Interconnection ‘93 Value of a network increases with the square of the
number of connections
Gilder's Law Quantization ’00 Bandwidth increases 3 times faster than computer power
SISSAMCA 2013
Ask the customers? ……….. Are you crazy?
“If you ask the public what they think they will need, you will always be behind in this world.
You will never catch up Akio Morita, Sony founder
unless you think one to ten years in advanceand create a market for the items you think the public will accept at that time.”
… on Research and Innovation
It is relatively simple to transform money in goodresearch results… but
…it is much more difficult to transfrom goodresearch results in money
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CHAPTER
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StartSmall
Think
Big
Be Global
Less is More
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StartSmall
Think
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"On résiste à l'invasion des armées; on ne résiste pas à l'invasion des idées.“
Victor Hugo, Paris 1877
You need a powerful Idea …
….and you have to dream the hardest
“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”
"The Computer for the 21st Century", Scientific American, Vol. 265 No.9, pp. 66-75, ‘91
Mark Weiser
The UbiComp
Chief Technologist, Xerox PARC
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SISSAMCA 2013
Malthus was wrong. He forgot a factor: our continual ability to do more and more with less and less
because of Technological Innovation
Less is More
R. Buckminster Fuller1895 - 1983
“The principle of doing ever more with ever less
Space, Time, Matter and Energy
per each given level of functional performance”
Innovation moves from material to abstract
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SpaceTimeEnergyMatter
Information
Computation
STEM compression :the Engine of Innovation
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ThinkGlobal
In a global world,do not try to build walls
Rule #1:
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Le Phénomène Humain, 1955
Pierre Teilhard de Chardin(1881-1955)
Technological “Cephalization” of the Earth
“…a network (a world network) of economic and psychic affiliations is being woven at ever increasing speed which envelops and constantly penetrates more deeply within each of us.
With every day that passes it becomes a little more impossible for us to act or think otherwise than collectively."
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NETWORK
NETWORK
NETWORK
NETWORK
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from theKnow‐How
to the
Know‐Whoand the
Know‐Where
The Paradigm shift in Knowledge
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CHAPTER
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COMPANY VISION MISSION ROIPERVASIVE COMPUTERS CLOUD INTERNET OF THINGS
CATALOGS MARKETS TCO DAASPRODUCT OFFER NANOPC HPC
INNOVATION MIDDLEWARE ESF TECHNOLOGY STRATEGY GLOBAL VALUE EDC VPX
COMPLEXITY EXTREME DATA BOARDS EMBBEDDED
COMPANY GROWTH VALUE STACK HW SW FWSYSTEMS SOLUTIONS COMPETITIVENESS
EUROTECH PC/104 CPCI VME
PLATFORM SAAS AURORA EDGEEND‐TO‐END SENSORS BUSINESS INTEGRATION
R2U IMAGINE‐BUILD‐SUCCEED NETWORK22
SISSAMCA 2013
The beginning
•1992: Eurotech S.r.l. is born
A Personal Computeron the palmof your hand
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Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity MATURITY
VISIBILITY
GARTNER HYPE CYCLE
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Leader & Leadership
“Leadership is gettingsomeone to do what
they don't want to do, to achieve what they want
to achieve.”
Tom LandryFind your voice and inspireothers to find theirs
CAGR 18%
A Story of Growth1992:EuroTech S.r.l. is founded upon the idea of miniaturizing the PC to address new, unexplored application fields
1992 2001 2005 2006 2007
Private Equity3,7 €
IPO25M€
Capital Increase109 M€
29.8
50.7
76.5
6.4
2008
CAGR 47%Sales (M€)
Arcomacquisition
91.7
ADS acquisition
Advanetacquisition
83.5
2009
CAGR 54%
PE
Erimacquisition
IPSacquisition
Parvusacquisition
FFF
P
99.3
Dynatemacquisition
2010 2011
26
93.8
2012
93.6
27
Global FootprintEurotech is a global company with operations in Europe, Asia and North America.
The Group is led by an industrial holding located in the Northeast of Italy. At the end of 2012 the Group had a total of 420 employees and 93.6M Euro of turnover.
JAPAN
SINGAPOREITALYFRANCEUSA
USA
USA
UK
INDIA
Development & Engineering ProductionMarketing & Sales
USAHC 125
EUROPEHC 119
ASIAHC 176
SISSAMCA 2013
CHAPTER
SISSAMCA 2013
COMPANY VISION MISSION ROIPERVASIVE COMPUTERS CLOUD INTERNET OF THINGS
CATALOGS MARKETS TCO DAASPRODUCT OFFER NANOPC HPC
INNOVATION MIDDLEWARE ESF COMPRESSION
STRATEGY GLOBAL VALUE EDC VPXCOMPLEXITY EXTREME DATA BOARDS EMBBEDDED
COMPANY GROWTH VALUE STACK HW SW FWSYSTEMS SOLUTIONS COMPETITIVENESSEUROTECH PC/104 CPCI VME
PLATFORM SAAS AURORA EDGEEND‐TO‐END SENSORS BUSINESS INTEGRATION
R2U IMAGINE‐BUILD‐SUCCEED NETWORK29
Reducing ComplexityValue follow simplicity
Cos
t
Time
HW
SW
30
Wirth’s law: “Software gets slower faster than hardware gets faster”
The Essence of Eurotech's strategy 1
Finding the right PLATFORM that reduce Customer’s TCO and TTM
It's a matter of SW vs. HW
Cos
t
Time
HW COST
SW COST
-$
31
For Embedded the PC
is the platformchoosen by
Eurotech
SISSAMCA 2013 32
Ubiquitous high bandwidth connection to the Internet at all times
Massive computation available on demand through the CLOUD
Tiny Computers embedded in
– the environment,– our clothing,– our body
Augmented real reality
Computers are becoming pervasive and ubiquitous
THE PLANETARY COMPUTATIONAL EXOSKELETON
SISSAMCA 2013
Complexityis growing
E xnenop
lait
33
yl
The Essence of Eurotech strategy for the IoT
Finding the right PLATFORM that reduce Customer’s TCO and TTMAgain, for this decade
It's a matter of scalable SW vs. scalable HW
Cos
t
Time
HW COST
SW COST
-$For the IoT
the Cloud is the platform
choosen by Eurotech
34
Internet of Things: re-thinking IT integration• Our "things" are: sensors, cameras, handhelds,
wearable devices, mobile devices, etc.We have Enabled our Pervasive Computing offer
through a New Infrastructure that decouples
distributed data Producers (the "Things") and
distributed data Consumers (the Business Apps,…and ultimately Human Beings)
35
Addressing Software Complexityand a new way to create Distributed Systems
Pro
duct
ivity
Complexity and Size
AssemblyLimited reuse of written code
PC –ProgrammingEasy A lot of available programsBackward compatible
Cloud based appsMultitenantMesh-upScalable
36
Minimize Size in the lousily coupled
’92: A Personal Computeron the palmof your hand
’07: A Personal Computer
on half the palmof your hand
16Mhz-1MB
800Mhz-512MB
NOW: 1,6Ghz – 2GB RAM
NanoPC
37
©Eurotech Group 2004
APE
1999: 0,1 TeraFlops per rack
QCD needsSupercomputers
39
Aurora Tigon: 140 TeraFlops per Rack
Nvidia Tesla K20 GPUs power Aurora Tigon HPC cluster to 3.15 GFLOPS/W
Sets World Record for Energy Efficiency
At the Top of the GREEN500
11000 CO2 tons saved1500 cars that do not circulate for 1 year
11500 saved trees15 Km2 of rain forest left untouched
New Approach to (new) Customers
BIOS
OS
Vertical DesignCertificationGeneral
Solu
tion
Softw
are
Har
dwar
e
Standard &Custom
Dashboards
Management&
Operation
Standard API’s &
Integrations
EIPxxMILENDINISONEMAxx…
40
SISSAMCA 2013
CHAPTER
COMPANY VISION MISSION ROIPERVASIVE COMPUTERS CLOUD INTERNET OF THINGS
CATALOGS MARKETS TCO DAASPRODUCT OFFER NANOPC HPC
INNOVATION MIDDLEWARE ESF COMPRESSIONSTRATEGY GLOBAL VALUE EDC VPX
COMPLEXITY EXTREME DATA BOARDSCOMPANY GROWTH VALUE STACK HW SW FW
SYSTEMS SOLUTIONS
COMPETITIVENESSEUROTECH PC/104 CPCI VME EMBBEDDED
PLATFORM SAAS AURORA EDGE
END-TO-END SENSORS BUSINESS INTEGRATIONR2U IMAGINE-BUILD-SUCCEED NETWORK
42
SISSAMCA 2013
Are organizations willing to innovate?
43
Innovation fails, because organizationsunwittingly strip the disruptive potentialfrom new ideas before they ever see the light of day C.M. Christensen, M. E. Raynor
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Sustainable Growth vs. Saturation
S curves get old
Time
Performance
Evolution phase
Take-off
Research,Invention phase
Return reduction New technology
Existingtechnology
New Evolution phase
Each new TECHNOLOGICAL substrate is more efficient than the previous one
44
SISSAMCA 2013
EDGE Technologies
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
MATURITY
VISIBILITY
STABLE Technologies
External/Internal
Research
Open Innovation
External/internal
Development
M&A
Technology evolution andInsource-Outsource relation
SISSAMCA 2013 46
The best companies are those that team up best
In a flat world,business will be increasingly
doneby companies that collaborate,
because
it will be increasingly difficultto master the complexity
of the value creation chainon one's own
Source:Tom Friedman/The World Is Flat
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CHAPTER
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The Paradigms of the Knowledge Economy
• Knowledge is wealth• Bigger doesn't always mean better• More opportunities• Less certainties• Everything happens faster• Everything is exponential• Demand comes in surges• ReturnOnIdea is the greatest ever
48
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Evolution of Enterprise
49
Traditional Enterprise : full time employees
Virtual Enterprise: core mgt + project team
Enterprise without people
...???.....
Time theseare existingtoday
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The Hollywood model:
smallexpert teams
independent
with a great deal of connections
http://kotaku.com/gaming/business/copying-the-hollywood-business-model-239845.php
Toward a virtual company
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The boundaries of the enterprise are changing
“workers need to think of their careers as
their own small businesses”
JAMES FLANIGAN, New York Times, 14 ottobre 2009
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Start-ups & Innovative-SMEs
52
SMEs produce 24 times more innovation than large companies for every invested $.
Source: Doyle, Wong “marketing and competitive performance”, Univ. of Warwick
Large companies need from 3 to 10 times more time thanSMEs to develop the same new products.
Source: National Science Foundation (USA)
SME R&D spending overall has grown 10 times as fast as large-company spending over 24 years (1981-2005).
Source: H. Chesbrough, Haas School of Business, Univ, Berkeley
Photo Credits: Martin Whitmore52
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Turmoil and Growth: Young Businesses, Economic Churning, and Productivity Gains, Jun. 2008
>1/3 of new jobs come from new companies
Business Dynamics Statistics Briefing: Jobs Created from Business Startups in US, Jan. 09
From 1980 to 2005, companies born in the previous 5 years generated the whole net job growth in the US
New Entrepreneurs have big Social Role
iiiii ERLKQ The Entrepreneurial Economy:Need Entrepreneurship Policies
• Universities as Engines of Economic Development• Technology Transfer & Commercialization• Private-Public Partnerships
53
Kauffman Foundation for Entrepreneurship S.J. Davis Univ. Chicago; J. Haltiwanger Univ. Maryland, R. Jarmin U.S. Bureau of the Census
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Social and Economic Evolution
Industrial triangle Entrepreneurial quadrangle
STALL
Large Enterprises
StateUnions
Tuition feesPublic fundingDonations
Taxes
Personal FinanceBusiness AngelsVenture Capital
ShareholdersDebt
Start-upsSME
Large Enterprises
Universities State
VITUOUSCIRCLE
Source: Carl Schram,Kauffman Foundation
54
SISSAMCA 2013
We forget that If it can happen… It will!
Is it physically possible ?
Does it fulfill a basic human need/want?
Is there money to be made from it?
It will happen….
55
SISSAMCA 2013
Innovators are Barbarians
• Barbarians are incomprehensible, but theyfollow their own logic.
• It is like trying to recognize an animal by itslegs and tail.
• A new form of energy flows through the apparent ugliness, vulgarity and lack of sensibility.
• This new energy announces the society of the future.
?
56
SISSAMCA 2013
… I say to the young: “Do not stop thinking of life asan adventure. You have no security unless you can live bravely, excitingly, and imaginatively; unless youcan choose a challengeinstead of a competence.”
Thank you for your attention
57
Eleanor Roosevelt April 1961
