@AllanSchoenberg@MichaelAShore

@CMEGroup

#SM4Finance

3

CME Group Overview

• #1 futures exchange

globally by volume

• Multiple asset classes

• Provide futures & options

on futures trading &

clearing

• FY 2009 Revenue of $2.6B

• Strong record of growth

through acquisitions and

strategic partnerships

– CBOT Holdings (2007)

– NYMEX Holdings (2008)

– BM&FBOVESPA (2008)

– Dow Jones Indexes (2010)

• Deep liquidity in key benchmarks

across all asset classes

• Diverse, committed customer base

• Vertically integrated technology

and clearing

• Commitment to excellence,

innovation and customer focus

Combination is greater

than the sum of its parts

• New indexes across cash, OTC,

derivatives

• Options volatility indexes on gold, corn,

soybeans and crude oil

• Emissions

• Crude palm oil

• Oman crude oil

• iBovespa

• KOSPI 200

• Nifty 50

• TIIE 28

4

Significantly Increasing Product Breadth

Through Partnerships Over Last 12 Months

Equities

Commodities

Green Products

• Mexican bonds

• Overnight interest ratesInterest Rates

Index Services

5

“Social media is people having real-time

conversations online.”

1.0

2.0

3.0

4.0

8

“Social media is the new trading floor – it’s

where traders now connect virtually.”

Content Matters

Brand Enthusiasm

Customer Service

Issues Management

Build Advocacy

Go to Your Audience

• Customers/traders

• Partners

• Lawmakers

• Regulators

• Media

• Influencers

• Employees

Accessible

Transparent

Authentic

• Where it all started (2007)

• Fan/Like page

• Objective is education

• Company profile

• 5 Groups (4 private)

• 24/7 focus groups

• Launched March 2010

• Thought leadership

• Regulatory focus…for now

“I ended up having one of my best days

in months that night," Mr. Grisafi said. "It

really affected me, to the sum of a large amount of money.”

17

@StockTwits – the human ticker

What Drives Our Content?

• News -- media and bloggers

• Make RSS your friend

• Partnerships

• Listen and respond

• Be original

• Regulations

Validation?

756,000 Followers

938 Twitter Lists

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The Google Effect

Awards

FOW Magazine – 2009 Innovation in Customer Service Award

Lessons Learned About Content

• This is not about you…it’s about them (70/30)

• It’s not a silver bullet

• Be social…monitor, listen, respond

• Try new things and benchmark

• Understand the risks/rewards

• Embrace face to face

Next Steps?

• Company education/training

• Financial Services/B2B Recognition (top 5)

• Continue to connect with people -- monitor, listen, respond

• Video

26

Twitter: @AllanSchoenberg@MichaelAShore@CMEGroup

Blog: http://www.cmegroup.com/openmarkets

http://www.b2bvoices.com

LinkedIn: http://www.linkedin.com/in/allanschoenberghttp://www.linkedin.com/in/michaelshore

You can download this presentation here:

http://www.slideshare.net/allancme