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Mic Adam (Vanguard Leadership) - 2015
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Mic Adam (Vanguard Leadership) - 2015
The consumerisationOf
Social Media
Mic Adam (Vanguard Leadership) - 2015
People were naif in 2009!
Mic Adam (Vanguard Leadership) - 2015
Companies made mistakes too… and lost their reputation
Mic Adam (Vanguard Leadership) - 2015
Companies were running scared
Mic Adam (Vanguard Leadership) - 2015
Creative as we are… Opportunities come in all sorts
Mic Adam (Vanguard Leadership) - 2015
The rise of the social media policy
Mic Adam (Vanguard Leadership) - 2015
You have all seen these great examples
Mic Adam (Vanguard Leadership) - 2015
The State of the Social Media Policy
Mic Adam (Vanguard Leadership) - 2015
Adoption slowly underway…
1 in 5 1 in 10
Mic Adam (Vanguard Leadership) - 2015
It takes a mistake to write a policy
Mic Adam (Vanguard Leadership) - 2015
The Renaissance of The Social Media Policy
Mic Adam (Vanguard Leadership) - 2015
Driving force #1 behind renaissanceLivestreaming
Mic Adam (Vanguard Leadership) - 2015
Driving Force #2 - Employee Advocacy Programs
Mic Adam (Vanguard Leadership) - 2015
Driving Force #3 - Salespeople flocking to SocialSelling
Mic Adam (Vanguard Leadership) - 2015
And yes even in 2015, people are still naif…
Mic Adam (Vanguard Leadership) - 2015
And companies too…What new numbers are telling me
Mic Adam (Vanguard Leadership) - 2015
A Social Media Policy is NOT a tick in the box but a living document
Mic Adam (Vanguard Leadership) - 2015
It is all about teamwork!
Marketing HR IT Legal Mngt Team Employees Unions
Mic Adam (Vanguard Leadership) - 2015
Keep your goals in mind
Mic Adam (Vanguard Leadership) - 2015
Focus on your target audience
Mic Adam (Vanguard Leadership) - 2015
Guidelines or Policy• Policy is official and enforceable
• Control legal burden• Cover HR items• Identify risk
• Guideline is a suggestion and not enforceable• Communication piece• Motivate and inspire users (ambassadors)• Create positive frame of mind
Mic Adam (Vanguard Leadership) - 2015
How do you create your social media policy?
• Social media policy creation software
• http://socialmedia.policytool.net/• http://socialpolicygenerator.com
• Social media policy examples• http://socialmediagovernance.com/
policies.php• Write one your own
Mic Adam (Vanguard Leadership) - 2015
Anatomy of a good social media policy
• Introduction to Social Media• What are the Social Media platforms and Networks• Why do we have a social media policy?• Applicable to who?• Social Media Policy for Spokespeople• Social Media Policy for Employees• Social Media Guidelines aka Tips & Tricks• Company’s social media accounts• Social Media Crisis Management
Mic Adam (Vanguard Leadership) - 2015
Get the “boring element” out of your Social Media Policy
Mic Adam (Vanguard Leadership) - 2015
Use the Social Media Policy as a training tool for employee advocacy
Mic Adam (Vanguard Leadership) - 2015
Make your Social Media Policy funUse your creativity!
Mic Adam (Vanguard Leadership) - 2015
Start your Social Media Policy Now!
Need or want to discuss more about Social Media Policies!
@MICADAM
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