From Novelty to World’s Best Cola:Coca-Cola Transformed by

Content Marketing

Coca-Cola Transformed by Content Marketing

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Coca-Cola was developed by a pharmacist in 1886 and quickly became imitated by those hooked on the fizzy drink.

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In response to growing competition and imposters, Coca-

Cola employed content marketing to solidify its brand.

Content Marketing since 1901!•

In 1901, Coca-Cola released an annual calendar offering fans a daily reminder of the brand.

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In 1910, Coca-Cola released drink trays donning portrait art and the company’s logo.

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Until the 1950’s, Coca-Cola used coupons, calendars, and drink trays to market the product, increasing brand awareness and emerging as a leader in the beverage industry.

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Coca-Cola used the first 50 years of its company history to build the brand through content marketing, later adding catchy jingles, television commercials, and targeted campaigns to the mix.

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As a result of Coca-Cola’s innovative content marketing skills, the brand has outlasted many other beverage brands in the past 100 years.

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Because it has become a globally recognized brand, Coca-Cola recently reached over 55 million “Likes”

on

Facebook.

Do you own a piece of Coca- Cola’s content marketing

history? Tell us about it!

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