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From Strategy to Execution: Mapping out a Strategic Future for your Business a presentation by Greg Gunther
How often have you planned to actually DO something only to
find out that nothing much happened?
“Companies typically
realise only about 60% of
their strategies' potential
value because of
defects and breakdown in
planning and execution.”
-from Turning Great Strategy into Great Performance by MC
Mankins and R. Steele, Harvard Business Review, Jul-Aug 2005
How can we take our strategy from
planning to execution?
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DIRECTION
ACCOUNTABILITY
EXECUTION
How can we take our strategy from
planning to execution?
HOW
WHERE NOW
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NOW
So what?
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NOW
So what?
Strengths Weaknesses
Opportunities Threats
SOWOT Analysis
Internal Context
External Context
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NOW
So what?
SOWOT Analysis
Strengths
Internal Context Characteristics of the business
that give it an advantage over
others:
Ex. • Happy, enjoyable workplace for staff
• Responsive, committed &
personalized customer service
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NOW
So what?
SOWOT Analysis
Weaknesses
Internal Context Characteristics that place the
business at a disadvantage
relative to others:
Ex. • Lack of proper processes
• Lack of clarity in Job Roles
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NOW
So what?
Opportunities
SOWOT Analysis
External Context Factors that the business could
exploit to its advantage:
Ex. • To be an ‘educator’ of Best Practices
• Diversification
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NOW
So what?
Threats
SOWOT Analysis
External Context External factors that could cause
trouble for the business:
Ex. • Competitors aggressive marketing &
pricing strategies
• Theft
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WHERE
What does WINNING look like?
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WHERE
What does Winning look like in your business in 2014?
What does Winning look
like at Company TLC in
2016?
WHERE
Sample Winning Statement Exercise
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As Australia’s leading Total Life-Stage Care (TLC) community, Company TLC
proudly stands by its commitment of creating and providing the best possible
value for our customers and the communities we serve. Our value proposition
delivers a unique blend of total end to end aged care support services.
Company TLC turnover for 2015-2016 was $100m which signifies us as a
major provider of Aged Care services in Australia. This milestone we largely
attribute to our ability to have our business development activities working in
harmony and in total alignment with our care provision operations.
WHERE
Sample Winning Statement Exercise
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Our strong reputation has earned us good relationships and credibility with
key industry influencer and gatekeeper groups such as hospital discharge
planners, financial planners, GP’s and various community groups.
We continuously invest in our workforce of 150 people to ensure a service
that is reflected by the highest standards of dignity, sincerity and
professionalism. Recognising our responsibility to our people, we provide a
secure and fun workplace where they enjoy being part of a community – a
winning organisation that delivers aged care the way it should be.
WHERE
Sample Winning Statement Exercise
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The Perfect Game WHERE
What is your
game plan?
WHERE
What 4-6 game changers must we excel at to Win?
My
Business
Game
Changer
6
Game
Changer
2
Game
Changer
3
Game
Changer
5
Game
Changer
4
Game
Changer
1
The Perfect Game
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The Perfect Game WHERE
What does it mean to excel in each of these
game changers?
Game
Changer
1
This means that: • Zero defects at walk through
• Client feedback form reflects 100% satisfied
• Have our books full for the next 6 months
• Winning Regional, State and National
awards
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WHERE The Perfect Game
Game On HOW
EXECUTION How do we execute our strategy?
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Game On HOW
What systems
do we need to
implement our
game plan?
Establish
KPIs
Management
& Reporting
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Game On HOW
• Allocate time for execution
• Identify priorities and resources
• Communicate to the team
• Breakdown actions into manageable tasks
• Measure progress
• Celebrate milestones
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DIRECTION
ACCOUNTABILITY
EXECUTION HOW
WHERE
NOW
Greg Gunther M: +61418987252 E: [email protected] W: www.guntherandassociates.com.au Toowoomba PO Box 1222 Toowoomba 4350 Brisbane1072/18 Manning Street Milton 4064
