Embed Size (px)
Citation preview
FTI FORTIFY
Crisis preparedness in the digital age
Safeguarding online reputation requires joined-up thinking
News travels fast. From data breaches to
hacks and activism, digital media fuels issues and crisis
situations, and presents organisations with more
complex reputational threats and communications
challenges.
At the same time, digital communications has
become central to how many organisations communicate
with key stakeholders including customers, media, investors
and employees.
It’s vital then that organisations plan and
prepare for crisis events to stress-test plans, processes and people - and ultimately minimise reputational risk.
FTI Fortify is a key component of
FTI’s online reputation management practice and
provides clients with a private, secure environment in which
to test realistic scenarios involving social, digital and
traditional media.
Getting match-fit: our approach to simulation exercises
Interactive
FTI Fortify social simulation exercises are hands-on, private
digital environments that enable realistic and interactive social media simulations to help clients protect their reputation online and enhance their digital
resilience
Bespoke
Through the use of innovative software and expert role-players we can recreate
bespoke scenarios specific to each client. Scenarios
range from data breaches to fuel contaminations, from
grassroots boycott campaigning to customer service issues
Relevant
As each simulation is unique we’re able to deliver value to all
participants by tailoring each session to the broadest range of skill-sets and experience levels
Cross-functional
Participants include all individuals who would be involved in formulating or implementing crisis
response online – typically this includes team members from communications, customer
services, marketing and senior management
FORTIFY SIMULATION REAL TIME CRISIS SIMULATION EXERCISE
A real-time exercise to recreate any public social media situation, from the scrutiny and pressure of a live crisis, to the unique demands associated with delivering high quality customer service.
We work at the cutting edge of digital crisis preparedness and resilience; delivering high quality training tailored to a range of experience levels, and can challenge even the strongest teams.
We are constantly evolving to ensure our training platforms accurately reflect current social media channels and our training reflects the latest industry trends and examples.
Sessions typically last a half day (but can be longer if required) and work with groups ranging in size from 2-50 participants, based in one site or in multiple locations, including globally.
Our two models
FORTIFY WORKSHOP PHASED CRISIS WORKSHOP
Our crisis workshops allow teams to sample the challenges posed by a live crisis on social media within a compressed timeframe and without the attending and intensity of a full simulation.
Workshops provide communications practitioners with a taste of the challenges and dilemmas that social media can present.
Participating teams are taken through a crisis scenario step-by-step. At each stage, participants review and compare
their responses on-screen with other teams; receiving instant reaction and feedback.
With an emphasis on training and learning, workshops represent an ideal starting point for individuals with less experience in social media, for larger mixed-function teams (20-50 participants), or groups from multiple organisations.
Sessions typically last between 90 minutes and 2 hours.
Fortify: SimulationWorking with clients we develop a bespoke and authentic crisis simulations that will:
Stress test your crisis management teams by seeing how they handle social media in a crisis
Highlight strengths and identify vulnerabilities in existing crisis processes, structures and skills
Provide maximum realism and participant engagement through credible scenarios, authentic social media and stakeholder role-play, realistic news, blog and forum injects, broadcast video inputs, fully interactive Twitter, Facebook and LinkedIn-style feeds
Deliver total privacy by enabling all aspects of the exercise to be conducted on a secure digital platform
Enable in-depth feedback and analysis together with recommendations for optimising your social media crisis policies and processes
FTI works with clients to develop realistic and relevant crisis scenarios. We then build your bespoke crisis simulation platform and content – including re-creating your presence on social media channels, your website and email network.
PRE-BRIEFING
A typical three hour crisis simulation exercise will include:
Session briefing and platform familiarisation (15m)
Live crisis simulation including authentic social media and stakeholder role-play, realistic news, blog and forum injects, broadcast video inputs, fully interactive Twitter, Facebook and LinkedIn style feeds (2h15m)
Exercise de-brief covering what went well and areas for improvement (15m).
ON THE DAY
FTI delivers an in-depth feedback and analysis report covering recommendations for process, policy and capability improvements.
FEEDBACK REPORT
Exercise examples
FTI Fortify: Simulation exercise platform
Fortify: WorkshopFTI also offers a scaled-back version of the simulation exercise, ideal for use at seminars and in workshops
Participants are separated into teams and then briefed on a crisis scenario breaking on social media
FTI set the scene by talking through a specific crisis scenario relevant for your business
Our platform allows teams to ‘compete’ in responding to a series of difficult social media situations and discuss their learnings in a facilitated workshop
The workshop enables participants to be stress-tested and trained in managing crises during scenarios which are designed to simulate what your organisation may face during a social media crisis
For more details contact
ANT MOORE
[email protected] +44 (0)20 3727 1367
ANDREW WILLIAMS
[email protected] +44 (0)20 3727 1530
