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Talk for EUDE students, trying to make them understand that, for most startups, marketers should have broad knowledge about marketing techniques.
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The Full Stack Marketer@josek_net - @brainsins_es
Inspired by http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/
A Startup Problem
1.- The Idea
2.- The Prototype
3.- Your First Customer
4.- Business Plan
5.- Get Funding
6.- Hire an Awesome Team
7.- Continue Developing Product
8.- Sales and Promotion
And Luckily, a Long Journey
So, most startups doesn’t hiremarketers until they are funded
And they have big dev teams butsmall marketing departments
Marketing@BrainSINS
Marketing@BrainSINS
Product
Marketing@BrainSINS
ProductWeb
Marketing@BrainSINS
ProductWeb
Events
Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
Blog
Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
Communication
Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
CommunicationSEO
Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
CommunicationSEOSEM
Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
CommunicationSEOSEM
AdvertisingEtc.
Marketing@BrainSINSBut...
Marketing@BrainSINSActually
José Carlos Cortizo (CMO)
Estela Gil Berlinches (Online Marketing)
Lydia Natour (Community Manager)
Full Stack Marketer
• Startups need marketers that not being experts at everything, have enough exposure to all levels of the marketing stack
• To know where to spend time, money and/or resources to maximize ROI
Full Stack Marketer
• One day you’ll be writing a post, and sending to your social channels
• Another day you’ll be designing a banner
• You’ll be organizing events, or even pitching sales
• Or creating 10 variations for a Google Adwords campaign
