Welcome to the Forum

FUNDING FOR GROWTH

Goals

To understand what is the best funding for the stage of your business and that matches your businesses needs

Purpose

Strategy – any business funding requires this

Starts with a review

Stage 1 – Existence stage

Customer acquisition – Product / Service development – Profitability – Pricing & cost control

Funding – most suitable

Review

• Access core activities

• Look at the SWOT once more

• Reacquaint your self to the mission and vision

• Pricing – do you know the numbers

• Growth potential – where is and what will it take to achieve it?

• Financial position – balance-sheet?

Core activity check-list

• How effective are you at delivering what your customer wants?

• What products / services are gaining traction and which are not?

• What problems are you facing – 5-whys?

• Have you done a cost review?

SWOT

• Quarterly or at any point of significant change

Mission & Vision• What is the position of the business relative to

plan?

• Are you achieving your mission?

Pricing

• What is your gross margin by activity?

• How far away are you from optimum break-even?

• Cost based pricing

• Demand led pricing

• Competitive pricing

• Market set prices

Growth

• Where do you see the potential?

• What returns does this growth offer?

• What resources do I need to maximise it?

Balance

Assets Liabilities = Equity

Lowers Equity

Higher Equity

Stage 1 - Existence Priorities Measures

Customer acquisition

Marketing spend ROI

Product / service development

Testing & Feedback

Surveys, Value & Growth

Goals Break-even P&L, cash burn

CustomerRetention

Quality Control Life-time value

Team development Roles & Responsibilities

Staff turnover

Funding most suitable:Personal savings, overdraft, Early stage crowd funding, start-up loans